Saint Paul's Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Region, Malta
Is Airbnb profitable in Saint Paul's Bay in 2025? Explore comprehensive Airbnb analytics for Saint Paul's Bay, Northern Region, Malta to uncover income potential. This 2025 STR market report for Saint Paul's Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 920 active listings.
Whether you're considering an Airbnb investment in Saint Paul's Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Paul's Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Paul's Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Paul's Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Paul's Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Paul's Bay is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Paul's Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,724+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,565 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $853, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Paul's Bay
Saint Paul's Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Paul's Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Paul's Bay:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Paul's Bay
Average Daily Rate (ADR) Airbnb Trends in Saint Paul's Bay (2025)
Effective short term rental pricing strategy in Saint Paul's Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Paul's Bay typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Saint Paul's Bay
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Airbnb Seasonality Analysis & Trends in Saint Paul's Bay (2025)
Peak Season (August, July, June)
- Revenue averages $3,032 per month
- Occupancy rates average 63.0%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,950 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $115
Low Season (January, February, March)
- Revenue drops to average $850 per month
- Occupancy decreases to average 34.2%
- Daily rates adjust to average $94
Seasonality Insights for Saint Paul's Bay
- The Airbnb seasonality in Saint Paul's Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Paul's Bay's highest earning potential, with monthly revenues capable of climbing to $3,207, occupancy reaching a high of 69.1%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $826, occupancy could drop to 32.3%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Paul's Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Paul's Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Paul's Bay (2025)
Exploring the top neighborhoods for short-term rentals in Saint Paul's Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bugibba | A bustling seaside resort area known for its vibrant atmosphere, Bugibba is popular with tourists looking for beach activities and nightlife. Its numerous accommodations and amenities make it ideal for hosting. | Bugibba Square, Aquarium, St. Paul's Bay Promenade, Diving and Water Sports, Beach Clubs |
| Qawra | Adjacent to Bugibba, Qawra offers a slightly quieter experience while still being close to the action. It's an attractive spot for families and those seeking a relaxing holiday. | Qawra Point, National Aquarium of Malta, Waves Beach, Qawra Promenade, Dining and Shopping Options |
| Mellieha | Known for its beautiful beaches and scenic views, Mellieha is perfect for those looking for a more tranquil setting. It's particularly popular with families and nature lovers. | Mellieha Bay, Popeye Village, Mellieha Church, Golden Bay, Ramla Bay |
| St. Paul's Island | This small island is a unique getaway for tourists. It's ideal for those seeking an adventure and explores around the area while offering stunning views and a peaceful environment. | St. Paul's Catacombs, Diving Sites, Fishing Spots, Beach Areas, Historical Landmarks |
| Floriana | A charming area with historical significance, Floriana is close to Valletta and attracts tourists looking for cultural experiences and convenient access to nearby attractions. | Lower Barracca Gardens, Historical Fortifications, Outdoor Dining, Sliema Ferry |
| Sliema | A popular living and tourist area, Sliema is known for its shopping, dining, and stunning seafront. It attracts a wide range of visitors looking for urban experiences near the sea. | Sliema Promenade, Shopping Malls, Beach Clubs, Boat Rides, Nightlife |
| Birzebbuga | A hidden gem with local charm and beautiful beaches, Birzebbuga is ideal for those looking for a peaceful retreat away from more crowded tourist areas. | Pretty Bay, Briconet Redoubt, Local Restaurants, Beach Facilities |
| Valletta | The capital city of Malta, Valletta is steeped in history and is a UNESCO World Heritage site. It attracts history buffs and cultural travelers who wish to experience the rich heritage of Malta. | St. John's Co-Cathedral, Fort Saint Elmo, Upper Barracca Gardens, Valletta Waterfront, National Museum of Archaeology |
Understanding Airbnb License Requirements & STR Laws in Saint Paul's Bay (2025)
While Saint Paul's Bay, Northern Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Paul's Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Saint Paul's Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Paul's Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Farmhouse with private pool and indoor jacuzzi
Entire Place • 7 bedrooms
Elegant seafront highrise with breath taking views
Entire Place • 3 bedrooms
Elysian Fields Villa
Entire Place • 4 bedrooms
Stunning Holiday Villa with a Heated Jacuzzi
Entire Place • 4 bedrooms
Seafront property with beautiful views & outdoor
Entire Place • 2 bedrooms
Luxury House with Pool-Hosted by Sweetstay
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Paul's Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Paul's Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 55 | $1,123,304 | 298 | 3.38/5.0 |
| GetawaysMalta | 36 | $876,126 | 624 | 4.00/5.0 |
| Zzzing | 23 | $563,836 | 1357 | 4.10/5.0 |
| Nicky | 20 | $523,882 | 301 | 4.39/5.0 |
| Mediterranean Group Ltd | 25 | $330,435 | 240 | 3.65/5.0 |
| Matthew | 10 | $311,872 | 1122 | 4.93/5.0 |
| GetawaysMalta Neville | 29 | $255,587 | 130 | 2.96/5.0 |
| Nicholas | 7 | $252,902 | 285 | 4.69/5.0 |
| Matthew | 10 | $233,118 | 901 | 4.72/5.0 |
| Jessica | 6 | $226,085 | 107 | 3.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Paul's Bay.
Dive Deeper: Advanced Saint Paul's Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Paul's Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Paul's Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Paul's Bay
- The Saint Paul's Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.5% of the 920 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Paul's Bay, Apartment/Condo properties are the most common (91%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.9%) offer potential for unique stay experiences.
Saint Paul's Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Paul's Bay
- The dominant room capacity in Saint Paul's Bay is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Saint Paul's Bay, indicating a high concentration in these sizes.
Saint Paul's Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Paul's Bay
- The most common guest capacity trend in Saint Paul's Bay vacation rentals is listings accommodating 4 guests (32.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint Paul's Bay STR market, accounting for 50.5% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Paul's Bay.
- On average, properties in Saint Paul's Bay are equipped to host 4.0 guests.
Saint Paul's Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Paul's Bay
- The most common availability pattern in Saint Paul's Bay falls within the 271-366 days range, representing 38.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint Paul's Bay (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Paul's Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
10.7% of total
2 Nights
165 listings
20% of total
3 Nights
260 listings
31.5% of total
4-6 Nights
126 listings
15.3% of total
7-29 Nights
68 listings
8.2% of total
30+ Nights
119 listings
14.4% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Paul's Bay is 3 Nights, adopted by 31.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.4%) caters to monthly stays (30+ nights) in Saint Paul's Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.5% of Saint Paul's Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Paul's Bay.
Saint Paul's Bay Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
21 listings
2.9% of total
Super Strict 30 Days
16 listings
2.2% of total
Flexible
96 listings
13.4% of total
Moderate
186 listings
25.9% of total
Firm
236 listings
32.9% of total
Strict
161 listings
22.5% of total
Cancellation Policy Insights for Saint Paul's Bay
- The prevailing Airbnb cancellation policy trend in Saint Paul's Bay is Firm, used by 32.9% of listings.
- A majority (55.4%) of hosts in Saint Paul's Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.9% market standard in Saint Paul's Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Paul's Bay.
Saint Paul's Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Paul's Bay
- The overall average booking lead time for vacation rentals in Saint Paul's Bay is 49 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Saint Paul's Bay.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Saint Paul's Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Paul's Bay (2025)
Amenity Prevalence
Amenity Insights for Saint Paul's Bay
- Essential amenities in Saint Paul's Bay that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Paul's Bay: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Air conditioning or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Paul's Bay to stay competitive.
Saint Paul's Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Paul's Bay
- The typical guest profile for Airbnb in Saint Paul's Bay consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United Kingdom (25.1%) and France (13.7%).
- Top languages spoken are English (43%) followed by French (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Paul's Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |