Airbnb Market Analytics, Statistics and Data in Saint Julian's, Central Region, Malta
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint Julian's? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint Julian's:
How much do Airbnb hosts make on average per month in Saint Julian's?
The short-term rental market in Saint Julian's shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,275 per month
- Strong performing properties (top 25%) make $4,063 or more
- Best-in-class properties (top 10%) achieve $6,309+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,123
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint Julian's
The market in Saint Julian's shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint Julian's
Daily rates in Saint Julian's vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $127 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Saint Julian's
Peak Season (August, June, July)
- Revenue peaks at $4496.62 per month
- Occupancy rates reach 70.80%
- Daily rates average $185.35
Shoulder Season
- Revenue averages $2978.30 per month
- Occupancy maintains 51.98%
- Daily rates hold at $156.65
Low Season (November, December, January)
- Revenue drops to $1176.38 per month
- Occupancy decreases to 30.40%
- Daily rates adjust to $124.09
Is it still profitable to do Airbnb in Saint Julian's in 2025?
Yes! Saint Julian's demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $2978 and As a mature market with 864 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint Julian's
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Balluta Bay | A picturesque bay known for its beautiful promenade, restaurants, and proximity to the nightlife of Saint Julian's. Popular among tourists seeking a relaxing yet vibrant atmosphere. | Balluta Bay Promenade, St. George's Beach, Spinola Bay, The Exiles Beach, Local restaurants and cafes |
| Paceville | The entertainment hub of Malta, bustling with nightlife, clubs, and bars. Ideal for hosting guests looking for a lively atmosphere and a party scene. | Paceville Nightclubs, Casino Malta, Independence Square, Beach Clubs, Restaurants and bars |
| Spinola Bay | A charming area known for its scenic waterfront views and fine dining options. Perfect for visitors wanting a blend of relaxation and culinary experiences. | Spinola Bay Promenade, Alfresco dining, Spinola Gardens, Sunset views, Water sports activities |
| Quawra | A popular area for beach lovers, known for its sandy beaches and crystal-clear waters. Attracts families and sun-seekers looking for a beach holiday. | Qawra Point, Bugibba Water Park, Mellieha Beach, Local beach clubs, Malta National Aquarium |
| St. George's Bay | A popular beach area with resorts and sandy shores, attracting both tourists and locals. Known for its water sports and beach activities. | St. George's Bay Beach, Water sports rentals, Beachfront restaurants, Nightclubs, Shopping areas |
| Bahar ic-Caghaq | A quieter, more residential area known for its natural beauty and walking trails. Ideal for guests looking for a peaceful retreat close to nature. | Local hiking trails, Beach access, Beautiful countryside, Nature reserves, Secluded beaches |
| Sliema | A vibrant coastal town with a mix of shopping, dining, and beach options. Popular among tourists who enjoy a mix of culture and leisure. | Sliema Promenade, The Point Shopping Mall, Tower Road Beach, Tigne Point, Local cafes and shops |
| Mriehel | An emerging location in Central Malta, known for its business districts and local amenities. Suitable for business travelers looking for a central location. | Mriehel Business Centre, Local shops, Cafes, Close proximity to Valletta, Transport links |
Do you need a license for Airbnb in Saint Julian's?
We recommend checking directly with Saint Julian's's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Saint Julian's
Villa in St Julian's with Private Pool by ArcoBnb
Entire Place • 5 bedrooms
Sliema 8 Bedroom House with Pool
Entire Place • 8 bedrooms
3BR Free Parking, Near Sandy Beach, Paceville
Entire Place • 3 bedrooms
Luxury Sea View Apartment in Prime Location
Entire Place • 2 bedrooms
Seafront Beach House St.Julians
Entire Place • 4 bedrooms
New Modern Luxury Villa in Paceville, St. Julians
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Saint Julian's
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 54 | $1,911,672 | 379 | 3.57/5.0 |
| Gigi | 5 | $607,858 | 158 | 4.96/5.0 |
| Malcolm | 4 | $516,088 | 124 | 4.88/5.0 |
| Fabian | 26 | $515,006 | 202 | 2.86/5.0 |
| Gwennoline | 13 | $501,006 | 295 | 4.71/5.0 |
| Aaron | 15 | $481,889 | 153 | 3.27/5.0 |
| Zzzing | 12 | $432,122 | 419 | 4.51/5.0 |
| Shortletsmalta | 8 | $421,208 | 248 | 4.27/5.0 |
| ThreeSIXTY Estates | 11 | $387,946 | 216 | 4.31/5.0 |
| Michael | 15 | $385,967 | 136 | 4.08/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint Julian's
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.5%), with apartment & condo and house properties comprising 89.9% of inventory
- Untapped potential in others segments (0.6% combined)
Room Capacity Distribution
Analysis of 864 properties in Saint Julian's shows that 1 bedroom properties are most prevalent, making up 37.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.8% of all listings.
Key Insights
- Most common: 1 bedroom (37.2%)
- Least common: 5+ bedrooms (0.7%)
- Market concentration: 66.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 864 properties in Saint Julian's reveals that 4 guests properties dominate the market, representing 26% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 4 guests (26% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 864 properties in Saint Julian's, the most common availability pattern is 181-270 days (35.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.1% of properties).
Key Insights
- Most common availability window: 181-270 days (35.9%)
- Most common booking duration: 91-180 days (35.1%)
- Properties with high availability (180+ days): 67.1%
- Properties with long-term bookings (180+ days): 35.3%
Minimum Stay Distributions
1 Night
186 listings
25.3% of total
2 Nights
150 listings
20.4% of total
3 Nights
233 listings
31.7% of total
4-6 Nights
79 listings
10.7% of total
7-29 Nights
27 listings
3.7% of total
30+ Nights
61 listings
8.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.7%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (8.3%) suggest a stable extended-stay market
- High market flexibility with 77.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
0.9% of total
Super Strict 30 Days
2 listings
0.3% of total
Flexible
90 listings
13.5% of total
Moderate
158 listings
23.6% of total
Firm
240 listings
35.9% of total
Strict
173 listings
25.9% of total
Key Insights
- Firm is the preferred policy at 35.9% of listings
- Stricter policies (Firm & Strict) dominate at 61.8% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- The market supports stricter policies, with 61.8% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 82 days
- Shortest booking windows are in Feb, Jan, Dec, averaging 35 days
- Summer shows the longest average booking window at 77 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 77 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Dec when lead times are shortest
Popular Airbnb Amenities in Saint Julian's
Below is the distribution of amenities across listings in Saint Julian's:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (28.2%) and Italy (19%)
- English is the top language at 52%, followed by French (16.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 12.7%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and Italy
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint Julian's. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,447 | $265.90 | 52% |
| Għasri | 54 | $2,410 | $234.32 | 40% |
| Valletta | 548 | $2,304 | $167.50 | 53% |
| Mellieħa | 397 | $2,263 | $181.67 | 50% |
| Xgħajra | 12 | $2,215 | $143.02 | 48% |
| Sliema | 1,145 | $2,130 | $166.54 | 51% |
| Floriana | 124 | $2,063 | $129.53 | 59% |
| Kalkara | 26 | $2,052 | $125.24 | 60% |
| Birgu | 90 | $2,021 | $132.72 | 59% |
| Pietà | 115 | $2,003 | $145.59 | 56% |
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