Saint Julian's Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Region, Malta
Is Airbnb profitable in Saint Julian's in 2025? Explore comprehensive Airbnb analytics for Saint Julian's, Central Region, Malta to uncover income potential. This 2025 STR market report for Saint Julian's, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 862 active listings.
Whether you're considering an Airbnb investment in Saint Julian's, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Julian's Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Julian's Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Julian's (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Julian's is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Julian's is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Julian's across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,134+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,558 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,112 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,057, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Julian's
Saint Julian's Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Julian's STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Julian's:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Julian's
Average Daily Rate (ADR) Airbnb Trends in Saint Julian's (2025)
Effective short term rental pricing strategy in Saint Julian's involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Julian's typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $253+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $181 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Saint Julian's
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Airbnb Seasonality Analysis & Trends in Saint Julian's (2025)
Peak Season (August, May, June)
- Revenue averages $3,888 per month
- Occupancy rates average 61.4%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,583 per month
- Occupancy maintains around 53.0%
- Daily rates hold near $150
Low Season (January, February, December)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $122
Seasonality Insights for Saint Julian's
- The Airbnb seasonality in Saint Julian's shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Julian's's highest earning potential, with monthly revenues capable of climbing to $4,056, occupancy reaching a high of 70.8%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,227, occupancy could drop to 34.5%, and ADRs may adjust down to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Julian's.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Julian's seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Julian's (2025)
Exploring the top neighborhoods for short-term rentals in Saint Julian's? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paceville | The nightlife hub of Malta, featuring numerous clubs, bars, and restaurants. Perfect for tourists looking to enjoy vibrant nightlife and entertainment. | St. George's Bay, Paceville clubs, Casino Malta, Portomaso Marina, Love Monument |
| Balluta Bay | A picturesque bay area that is popular with families and tourists. Known for its charming promenade, excellent dining options, and beach access. | Balluta Bay beach, St. Julian's Parish Church, Upper Barracca Gardens, restaurants and cafes, water sports activities |
| Spinola Bay | A beautiful bay surrounded by restaurants and hotels, known for its scenic views and pleasant walking area. A perfect spot for tourists seeking relaxation and quality dining. | Spinola Bay promenade, Tal-Papa restaurant, Casa Rocca Piccola, aquarium, water taxi to Valetta |
| Sliema | A bustling town adjacent to St. Julian's, renowned for shopping, waterfront promenades, and stunning views of Valletta. Great for tourists who enjoy shopping and local culture. | Sliema promenade, The Point Shopping Mall, Fort Tigne, Tigne Point, beach clubs |
| Qawra | Located on the northern coast of Malta, Qawra is a resort area popular with families and tourists. Ideal for guests looking for beach activities and excursions. | Qawra Point, Aquarium, beach access, water sports, mature nightlife |
| Mellieha | Home to some of Malta's best beaches and the famous Popeye Village. Attractive for families and holiday-makers seeking sun and relaxation. | Mellieha Bay, Popeye Village, Ghajn Tuffieha Bay, The Red Tower, national parks nearby |
| Valletta | The historic capital of Malta, renowned for its rich history and stunning architecture. A hotspot for cultural tourists and history enthusiasts. | St. John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, Malta Experience, National Museum of Archaeology |
| Mdina | Known as the 'Silent City', Mdina is a medieval town with narrow streets and historic buildings, attracting tourists looking for a unique historical experience. | Mdina Dungeons, St. Paul's Cathedral, National Museum of Natural History, Fontanella Tea Garden, panoramic views from bastions |
Understanding Airbnb License Requirements & STR Laws in Saint Julian's (2025)
While Saint Julian's, Central Region, Malta currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Julian's to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Julian's (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Julian'sbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in St Julian's with Private Pool by ArcoBnb
Entire Place • 5 bedrooms
Sliema 8 Bedroom House with Pool
Entire Place • 8 bedrooms
3BR Free Parking, Near Sandy Beach, Paceville
Entire Place • 3 bedrooms
Seafront Beach House St.Julians
Entire Place • 4 bedrooms
New Modern Luxury Villa in Paceville, St. Julians
Entire Place • 6 bedrooms
Luxury Sea View Apartment in Prime Location
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Julian's (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Julian's based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 54 | $1,525,950 | 378 | 3.57/5.0 |
| Gigi | 5 | $561,245 | 158 | 4.96/5.0 |
| Fabian | 27 | $480,525 | 204 | 2.76/5.0 |
| Malcolm | 4 | $460,664 | 124 | 4.88/5.0 |
| Gwennoline | 13 | $446,956 | 295 | 4.71/5.0 |
| Aaron | 15 | $416,973 | 153 | 3.27/5.0 |
| Shortletsmalta | 8 | $400,991 | 248 | 4.27/5.0 |
| Zzzing | 12 | $368,635 | 419 | 4.51/5.0 |
| Andrea | 7 | $342,056 | 113 | 4.84/5.0 |
| Berk | 26 | $341,636 | 151 | 2.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Julian's.
Dive Deeper: Advanced Saint Julian's STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Julian's. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Julian's Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Julian's
- The Saint Julian's Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 862 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Julian's, Apartment/Condo properties are the most common (80.7%), reflecting the local real estate landscape.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Saint Julian's Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Julian's
- The dominant room capacity in Saint Julian's is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Saint Julian's, indicating a high concentration in these sizes.
Saint Julian's Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Julian's
- The most common guest capacity trend in Saint Julian's vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint Julian's STR market, accounting for 46.5% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Julian's.
- On average, properties in Saint Julian's are equipped to host 3.5 guests.
Saint Julian's Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Julian's
- The most common availability pattern in Saint Julian's falls within the 181-270 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint Julian's (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Julian's Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
177 listings
23.3% of total
2 Nights
139 listings
18.3% of total
3 Nights
208 listings
27.4% of total
4-6 Nights
71 listings
9.3% of total
7-29 Nights
29 listings
3.8% of total
30+ Nights
136 listings
17.9% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Julian's is 3 Nights, adopted by 27.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (17.9%) caters to monthly stays (30+ nights) in Saint Julian's, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 27.4% of Saint Julian's hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Julian's.
Saint Julian's Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.3% of total
Super Strict 60 Days
6 listings
0.9% of total
Flexible
88 listings
13% of total
Moderate
159 listings
23.6% of total
Firm
246 listings
36.4% of total
Strict
174 listings
25.8% of total
Cancellation Policy Insights for Saint Julian's
- The prevailing Airbnb cancellation policy trend in Saint Julian's is Firm, used by 36.4% of listings.
- A majority (62.2%) of hosts in Saint Julian's utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in Saint Julian's.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Julian's.
Saint Julian's STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Julian's
- The overall average booking lead time for vacation rentals in Saint Julian's is 38 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Saint Julian's.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Saint Julian's averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Julian's (2025)
Amenity Prevalence
Amenity Insights for Saint Julian's
- Essential amenities in Saint Julian's that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Julian's: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Julian's to stay competitive.
Saint Julian's Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Julian's
- The typical guest profile for Airbnb in Saint Julian's consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.2% of guests.
- Key international markets include France (16.4%) and United Kingdom (15.6%).
- Top languages spoken are English (40.8%) followed by French (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Julian's Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 14 | $3,220 | $255.25 | 54% |
| Attard | 14 | $2,648 | $284.57 | 49% |
| Għasri | 56 | $2,339 | $216.90 | 40% |
| Valletta | 551 | $2,295 | $168.53 | 52% |
| Mellieħa | 410 | $2,200 | $170.57 | 51% |
| Xgħajra | 12 | $1,993 | $141.39 | 45% |
| Floriana | 127 | $1,974 | $133.50 | 59% |
| Sliema | 1,161 | $1,961 | $156.39 | 51% |
| Kalkara | 30 | $1,925 | $121.45 | 59% |
| Birgu | 93 | $1,920 | $131.83 | 57% |