Airbnb Market Analytics, Statistics and Data in Kuala Lumpur, Selangor, Malaysia

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuala Lumpur? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuala Lumpur:

Average Daily Rate

$39

Occupancy Rate

38.17%

Annual Revenue

$4,950

Revenue Growth YoY

31.52%

Best Month

June

Worst Month

September

Regulation

Low

Active Listings

359

How much do Airbnb hosts make on average per month in Kuala Lumpur?

The short-term rental market in Kuala Lumpur shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $608 per month
Strong performing properties (top 25%) make $852 or more
Best-in-class properties (top 10%) achieve $1,159+ monthly
Entry-level properties (bottom 25%) typically earn around $339

Revenue Variations by Month

Occupancy Rates Throughout the Year in Kuala Lumpur

The market in Kuala Lumpur shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 36% occupancy rates
Strong performing properties (top 25%) achieve 61% or higher
Best-in-class properties (top 10%) reach 79%+occupancy
Entry-level properties (bottom 25%) average around 17%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Kuala Lumpur

Daily rates in Kuala Lumpur vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $35 per night
Strong performing properties (top 25%) secure $49 or more
Best-in-class properties (top 10%) pull in $66+ per night
Entry-level properties (bottom 25%) earn around $28

Daily Rate Variations by Month

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Seasonality patterns in Kuala Lumpur

Peak Season (June, April, March)

Revenue peaks at $1041.03 per month
Occupancy rates reach 49.27%
Daily rates average $48.45

Shoulder Season

Revenue averages $656.16 per month
Occupancy maintains 40.10%
Daily rates hold at $44.31

Low Season (November, October, September)

Revenue drops to $396.77 per month
Occupancy decreases to 34.55%
Daily rates adjust to $40.12

Is it still profitable to do Airbnb in Kuala Lumpur in 2025?

Yes! Kuala Lumpur demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $656 and With 359 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Kuala Lumpur

Area	Why Choose This Area	Key Attractions
Bukit Bintang	The shopping and entertainment hub of Kuala Lumpur, known for its vibrant nightlife, numerous shopping malls, and eateries. Attracts a mix of tourists and locals, making it a prime Airbnb location.	Pavilion Kuala Lumpur, Jalan Alor, Berjaya Times Square, Lot 10, Berjaya Times Square Theme Park
KLCC	Home to the iconic Petronas Twin Towers, KLCC is a major commercial and residential area that attracts business travelers and tourists alike, offering luxury accommodations and attractions.	Petronas Twin Towers, KLCC Park, Suria KLCC, Aquaria KLCC, Petrosains Discovery Centre
Chinatown (Petaling Street)	A bustling area rich in culture and history, Chinatown is famous for its street food and heritage sites. A unique location for travelers looking to explore local culture.	Petaling Street Market, Sri Mahamariamman Temple, Central Market, Sin Sze Si Ya Temple, Chinese Heritage Museum
Bangsar	Trendy and upscale neighborhood known for its nightlife, dining options, and proximity to universities, making it popular with young professionals and expats.	Bangsar Village, Jalan Telawi, Bangsa Village, Menara KL, Titiwangsa Lake Gardens
Mont Kiara	An affluent expatriate residential area with a mix of high-end condos and amenities. Appeals to expatriates and families seeking a quieter living environment.	Mont Kiara Shopping Centre, Publika, Kiara 163, Mont Kiara International School, Desa ParkCity
Putrajaya	The administrative capital of Malaysia, known for its beautiful architecture and parks. It attracts business travelers and government officials.	Putra Mosque, Putrajaya Lake, Perdana Putra, Putrajaya Botanical Garden, Putrajaya International Convention Centre
Cyberjaya	A tech hub that attracts professionals and students, Cyberjaya offers modern living facilities and educational institutions, making it a good Airbnb site for long-term stays.	Digi Cyberjaya, Cyberjaya Lake Gardens, Multimedia University, Cyberview Resort & Spa, Cyberjaya Mosque
Setia Eco Park	A green and serene area that provides a tranquil escape from city life, appealing to families and those seeking leisure.	Setia Eco Park, Setia City Mall, Setia Alam Night Market, Wetland Park, Setia Walk

Do you need a license for Airbnb in Kuala Lumpur?

$51.06

Daily Rate

Top Performing Professional Hosts in Kuala Lumpur

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Guestonic	27	$177,687	918	4.76/5.0
Cobnb	28	$114,926	274	3.71/5.0
Leong	13	$69,489	133	3.83/5.0
Chan	18	$68,740	176	3.39/5.0
Tamiko	1	$59,650	15	4.60/5.0
Serenity	14	$54,288	98	4.55/5.0
Shen Jian	4	$51,770	99	4.89/5.0
PropValet Homes	12	$51,407	116	3.37/5.0
Plush Services	5	$35,823	83	3.71/5.0
Adeline	2	$29,964	29	4.72/5.0

Additional analytics on vacation rental, real estate, short term rental data in Kuala Lumpur

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (84.7%), with apartment & condo and boutique & hotels properties comprising 98.3% of inventory
Untapped potential in boutique & hotels, house, unique stays segments (4.2% combined)

Room Capacity Distribution

Analysis of 359 properties in Kuala Lumpur shows that 1 bedroom properties are most prevalent, making up 42.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.5% of all listings.

Key Insights

Most common: 1 bedroom (42.9%)
Least common: 5+ bedrooms (0.3%)
Market concentration: 73.5% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 359 properties in Kuala Lumpur reveals that 2 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 54.9% of the market.

Key Insights

Most common capacity: 2 guests (33.1% of market)
Least common capacity: 1 guest (2.5% of market)
Average guest capacity: 3.6 guests per property
Market concentration: 54.9% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 359 properties in Kuala Lumpur, the most common availability pattern is 271-366 days (41.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.5% of properties).

Key Insights

Most common availability window: 271-366 days (41.2%)
Most common booking duration: 91-180 days (29.5%)
Properties with high availability (180+ days): 71.9%
Properties with long-term bookings (180+ days): 30.1%

Minimum Stay Distributions

1 Night (84.8%)

1 Night

289 listings

84.8% of total

2 Nights (8.2%)

2 Nights

28 listings

8.2% of total

3 Nights (1.2%)

3 Nights

4 listings

1.2% of total

4-6 Nights (0.9%)

4-6 Nights

3 listings

0.9% of total

7-29 Nights (3.5%)

7-29 Nights

12 listings

3.5% of total

30+ Nights (1.5%)

30+ Nights

5 listings

1.5% of total

Key Insights

Short stays (1-2 nights) dominate the market at 93.0%
Mid-length stays (4-6 nights) represent 0.9% of listings
Monthly+ stays (1.5%) suggest a stable extended-stay market
High market flexibility with 94.2% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (0.3%)

Super Strict 60 Days

1 listings

0.3% of total

Flexible (26%)

Flexible

75 listings

26% of total

Moderate (32.6%)

Moderate

94 listings

32.6% of total

Firm (3.5%)

Firm

10 listings

3.5% of total

Strict (37.5%)

Strict

108 listings

37.5% of total

Key Insights

Strict is the preferred policy at 37.5% of listings
The market shows a balanced distribution between guest-friendly (58.6%) and strict (41.0%) policies
Strong market consensus around Strict policies
Super Strict 60 Days policies are least common at 0.3% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Feb, Apr, Oct, averaging 30 days
Shortest booking windows are in Jul, Jun, Aug, averaging 15 days
Winter shows the longest average booking window at 26 days, while Summer has the shortest at 15 days

Recommendations

Implement dynamic pricing strategies for Winter bookings at least 26 days in advance
Consider early bird discounts during Summer to encourage longer lead times
Focus on last-minute booking promotions during Jul-Aug when lead times are shortest

Popular Airbnb Amenities in Kuala Lumpur

Below is the distribution of amenities across listings in Kuala Lumpur:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 74.2% of total guests, indicating a dominant local market share.
Primary international markets: Singapore (5.8%) and Indonesia (3.5%)
English is the top language at 49.7%, followed by Malay (35.8%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.9%

Recommendations

Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
Develop localized content for Singapore and Indonesia
Prioritize English and Malay language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Kuala Lumpur. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Genting Sempah	15	$4,771	$550.57	33%
Kampung Janda Baik	23	$2,439	$274.91	23%
Hulu Chemperuh Aboriginal Village	18	$1,980	$218.32	26%
Bukit Tinggi	111	$1,522	$178.24	24%
Broga	10	$1,346	$363.93	22%
Melaka	19	$1,282	$128.79	29%
Pulau Sebang	86	$1,231	$175.92	23%
Kuala Kubu Bharu	35	$1,110	$111.82	27%
Tanjong Karang	16	$1,069	$120.45	22%
Bentong	88	$1,013	$176.70	22%

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