Victoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Labuan, Malaysia
Is Airbnb profitable in Victoria in 2025? Explore comprehensive Airbnb analytics for Victoria, Labuan, Malaysia to uncover income potential. This 2025 STR market report for Victoria, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Victoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Victoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Victoria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Victoria (2025)
Understanding the monthly revenue variations for Airbnb listings in Victoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Victoria is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Victoria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $740+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $457 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $273 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $108, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Victoria
Victoria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Victoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Victoria:
- Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 27% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Victoria
Average Daily Rate (ADR) Airbnb Trends in Victoria (2025)
Effective short term rental pricing strategy in Victoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Victoria typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $44 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Victoria
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Airbnb Seasonality Analysis & Trends in Victoria (2025)
Peak Season (December, July, February)
- Revenue averages $447 per month
- Occupancy rates average 25.5%
- Daily rates average $68
Shoulder Season
- Revenue averages $340 per month
- Occupancy maintains around 19.1%
- Daily rates hold near $62
Low Season (March, June, September)
- Revenue drops to average $222 per month
- Occupancy decreases to average 13.6%
- Daily rates adjust to average $68
Seasonality Insights for Victoria
- The Airbnb seasonality in Victoria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Victoria's highest earning potential, with monthly revenues capable of climbing to $474, occupancy reaching a high of 26.8%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $203, occupancy could drop to 10.3%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Victoria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Victoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Victoria (2025)
Exploring the top neighborhoods for short-term rentals in Victoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kota Kinabalu | The capital of Sabah is a popular gateway for tourists, with stunning beaches and nearby nature parks. It's an attractive investment location due to its growing tourism sector. | Tunku Abdul Rahman Marine Park, Mount Kinabalu, Gaya Street Sunday Market, Kota Kinabalu City Mosque, Mamutik Island |
| Langkawi | A well-known island destination famous for its beautiful beaches and luxury resorts. It's an ideal location for beach lovers and those seeking adventure. | Langkawi Sky Bridge, Pantai Cenang Beach, Langkawi Cable Car, Kilim Karst Geoforest Park, Underwater World Langkawi |
| George Town | The capital of Penang, known for its historical sites, street art, and diverse cuisine. It's a UNESCO World Heritage site and a hub for cultural tourism. | Street Art of George Town, Penang Hill, Cheong Fatt Tze Mansion, Kek Lok Si Temple, Penang Peranakan Mansion |
| Cameron Highlands | A cool highland area, known for its tea plantations and colonial architecture, attracting tourists seeking respite from the tropical heat. | Boh Tea Plantation, Cameron Lavender Garden, Strawberry Farms, Cameron Highlands Butterfly Garden, Mossy Forest |
| Malacca City | A historically rich city with Portuguese, Dutch, and British influences. Popular with tourists exploring Malaysia's history and culture. | A Famosa, St. Paul's Hill, Jonker Street, Melaka Sultanate Palace, Christ Church |
| Putrajaya | The federal administrative center of Malaysia, showcasing modern architecture and beautiful landscapes. It attracts business travelers and government officials. | Perdana Putra, Putra Mosque, Putrajaya Lake, Putrajaya Botanical Garden, Millennium Monument |
| Kuching | The capital of Sarawak, known for its rich cultural heritage and natural attractions. It serves as a base for exploring Borneo's jungles. | Bako National Park, Sarawak Cultural Village, Kuching Waterfront, Semenggoh Nature Reserve, Cat Statue |
| Ipoh | A city known for its colonial architecture, food scene, and cave temples. It's increasingly popular among domestic tourists looking for weekend getaways. | Gunung Lang Recreational Park, Perak Cave Temple, Kellie's Castle, Concubine Lane, Ipoh Street Art |
Understanding Airbnb License Requirements & STR Laws in Victoria (2025)
While Victoria, Labuan, Malaysia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Victoria to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Victoria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Victoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
C Residence at Labuan City
Entire Place • 3 bedrooms
Labuan Cozy Club House
Entire Place • 2 bedrooms
New in Town! 2BR Rad Homestay
Entire Place • 2 bedrooms
C Residence Labuan Town area
Entire Place • 3 bedrooms
Cozy-Bnb @ Town (3 Rooms) Nearest to Airport/Town
Entire Place • 3 bedrooms
homestay labuan rumah hijau m24 mutiara vvip
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Victoria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Victoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eric | 2 | $12,736 | 127 | 4.94/5.0 |
| Aeffa | 3 | $12,002 | 49 | 4.70/5.0 |
| Host #66995106 | 1 | $8,069 | 2 | N/A/5.0 |
| Host #484866751 | 2 | $6,544 | 0 | N/A/5.0 |
| Siti Zarina | 11 | $2,788 | 16 | 4.27/5.0 |
| Host #526280597 | 1 | $2,351 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Victoria.
Dive Deeper: Advanced Victoria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Victoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVictoria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Victoria
- The Victoria Airbnb market composition is heavily skewed towards Private Room listings, which make up 50% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Victoria, Hotel/Boutique properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 55% Hotel/Boutique listings indicates integration with traditional hospitality.
Victoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Victoria
- The dominant room capacity in Victoria is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Victoria, indicating a high concentration in these sizes.
- A significant 30.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Victoria.
Victoria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Victoria
- The most common guest capacity trend in Victoria vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Victoria STR market, accounting for 50.0% of listings.
- 45.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Victoria.
- On average, properties in Victoria are equipped to host 5.1 guests.
Victoria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Victoria
- The most common availability pattern in Victoria falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Victoria (50%), reflecting common guest stay durations or potential owner blocking patterns.
Victoria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
89.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Victoria is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Victoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Victoria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.5% of Victoria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Victoria.
Victoria Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
50% of total
Moderate
2 listings
25% of total
Strict
2 listings
25% of total
Cancellation Policy Insights for Victoria
- The prevailing Airbnb cancellation policy trend in Victoria is Flexible, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Victoria may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Victoria.
- Regularly review your cancellation policy against competitors and market demand shifts in Victoria.
Victoria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Victoria
- The overall average booking lead time for vacation rentals in Victoria is 11 days.
- Guests book furthest in advance for stays during January (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (16 days avg.) sees the longest lead times, while Fall (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (11 days) as a baseline for your pricing and availability strategy in Victoria.
- Target marketing efforts for the Winter season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Victoria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Victoria (2025)
Amenity Prevalence
Amenity Insights for Victoria
- Essential amenities in Victoria that guests expect include: Air conditioning, Kitchen, TV, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Victoria: Air conditioning, Kitchen, TV, Wifi, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Victoria to stay competitive.
Victoria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Victoria
- The typical guest profile for Airbnb in Victoria consists of primarily domestic travelers (68%), often arriving from nearby Kota Kinabalu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 68.4% of guests.
- Key international markets include Malaysia (68.4%) and Japan (10.5%).
- Top languages spoken are English (38.5%) followed by Malay (34.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Kota Kinabalu and Kuala Lumpur.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Victoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kampung Mesilau | 38 | $1,155 | $144.74 | 30% |
| Kundasang | 20 | $1,010 | $138.17 | 31% |
| CINTA MATA | 13 | $870 | $137.69 | 25% |
| Kampung Sembulan Lama | 190 | $693 | $114.41 | 30% |
| Kudat | 19 | $612 | $124.09 | 23% |
| Dumpiring Atas | 11 | $608 | $74.70 | 22% |
| Kota Kinabalu | 1,631 | $605 | $81.81 | 34% |
| Tanjung Aru | 206 | $583 | $61.57 | 37% |
| Api-Api Center | 52 | $463 | $71.24 | 31% |
| Putatan | 11 | $277 | $51.45 | 24% |