Airbnb Market Analytics, Statistics and Data in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kuala Lumpur? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kuala Lumpur:
How much do Airbnb hosts make on average per month in Kuala Lumpur?
The short-term rental market in Kuala Lumpur shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $723 per month
- Strong performing properties (top 25%) make $1,108 or more
- Best-in-class properties (top 10%) achieve $1,568+ monthly
- Entry-level properties (bottom 25%) typically earn around $328
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kuala Lumpur
The market in Kuala Lumpur shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kuala Lumpur
Daily rates in Kuala Lumpur vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $57 or more
- Best-in-class properties (top 10%) pull in $83+ per night
- Entry-level properties (bottom 25%) earn around $31
Daily Rate Variations by Month
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Seasonality patterns in Kuala Lumpur
Peak Season (June, December, May)
- Revenue peaks at $1032.03 per month
- Occupancy rates reach 55.09%
- Daily rates average $60.38
Shoulder Season
- Revenue averages $822.55 per month
- Occupancy maintains 44.53%
- Daily rates hold at $49.98
Low Season (November, September, October)
- Revenue drops to $620.04 per month
- Occupancy decreases to 37.96%
- Daily rates adjust to $44.60
Is it still profitable to do Airbnb in Kuala Lumpur in 2025?
Yes! Kuala Lumpur demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $823 and As a mature market with 1493 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kuala Lumpur
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bukit Bintang | The heart of Kuala Lumpur, Bukit Bintang is known for its vibrant nightlife, shopping, and entertainment options. It's a prime location for tourists seeking convenience and excitement. | Pavilion KL, Berjaya Times Square, Jalan Alor Food Street, Lot 10, Bintang Walk |
| KLCC | Home to the iconic Petronas Twin Towers, KLCC is a hub for business and luxury. It's popular among travelers for its stunning skyline and proximity to major shopping and dining. | Petronas Towers, KLCC Park, Aquaria KLCC, Suria KLCC, Menara KL |
| Chinatown | A bustling area rich in culture and heritage, Chinatown attracts visitors looking for local food, shopping, and history. It's known for its lively atmosphere and affordable stays. | Petaling Street Market, Sri Mahamariamman Temple, Central Market, Jalan Alor Food Street, Masjid Jamek |
| Bangsar | A trendy neighborhood known for its hip cafes and nightlife, Bangsar is popular among young professionals and expatriates, making it appealing for short-term rentals. | Bangsar Village, The Gardens Mall, Loco, Bangsar Night Market, Telawi Street |
| Mid Valley | A major shopping and entertainment hub, Mid Valley attracts shoppers and visitors looking for convenience and a wide array of dining and entertainment options. | Mid Valley Megamall, The Gardens Mall, Nexus Bangsar South, Entertainment outlets, Cinemas |
| Titiwangsa | A serene area that's perfect for families, Titiwangsa offers parks and recreational areas, appealing to those looking for a more relaxed stay away from the city bustle. | Titiwangsa Lake Gardens, Perdana Botanical Gardens, National Art Gallery, Kuala Lumpur Bird Park, Kuala Lumpur Butterfly Park |
| Sri Hartamas | Known for its expatriate community, Sri Hartamas is a lively district with trendy restaurants and bars. It's attractive for guests looking for a local experience while still connected to the city. | Hartamas Shopping Centre, Sri Hartamas Night Market, Publika, Mont Kiara, Tamarind Springs |
| Setiawangsa | A growing neighborhood with a mix of residential and commercial developments, Setiawangsa is becoming popular for those seeking more affordable accommodations while still being close to the city. | Setiawangsa LRT Station, KL Festival City, Wangsa Walk Mall, Restaurants and cafes, Community parks |
Do you need a license for Airbnb in Kuala Lumpur?
We recommend checking directly with Kuala Lumpur's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Kuala Lumpur
A5 Klcc Pavilion l Nordic l 15 Pax
Entire Place • 5 bedrooms
Studio @KL Sentral,PNB118 View
Entire Place • 1 bedroom
FAMILY BY OURB isn't Sppace
Entire Place • 4 bedrooms
Spacious 3BR | Fahrenheit88 | Pavilion TRX KL |C11
Entire Place • 3 bedrooms
2 bedroom @BBCC KLCC view with high level
Entire Place • 2 bedrooms
KLCC View | 9pax | Luxury 3B3B | 2x Free Parking
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Kuala Lumpur
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| NaiBnB | 93 | $1,061,606 | 9930 | 4.71/5.0 |
| Chan | 197 | $959,537 | 4381 | 4.38/5.0 |
| Liv'In | 52 | $365,867 | 2631 | 4.64/5.0 |
| Adam | 27 | $268,879 | 926 | 4.57/5.0 |
| MaxHome 05 | 35 | $260,354 | 1085 | 4.48/5.0 |
| Kaite Homestay | 10 | $249,375 | 139 | 4.92/5.0 |
| Stevvy KL Homestay | 16 | $238,196 | 1543 | 4.84/5.0 |
| Relaxstay | 51 | $238,097 | 728 | 4.35/5.0 |
| James | 31 | $231,713 | 1441 | 4.61/5.0 |
| Matthew | 6 | $165,685 | 270 | 4.61/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kuala Lumpur
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.6%), with apartment & condo and house properties comprising 99.1% of inventory
- Untapped potential in house, boutique & hotels, others segments (1.9% combined)
Room Capacity Distribution
Analysis of 1,493 properties in Kuala Lumpur shows that 1 bedroom properties are most prevalent, making up 47.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.8% of all listings.
Key Insights
- Most common: 1 bedroom (47.9%)
- Least common: 5+ bedrooms (0.3%)
- Market concentration: 67.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,493 properties in Kuala Lumpur reveals that 2 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 2 guests (27.4% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,493 properties in Kuala Lumpur, the most common availability pattern is 271-366 days (30.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (30.1%)
- Most common booking duration: 181-270 days (28.4%)
- Properties with high availability (180+ days): 56.7%
- Properties with long-term bookings (180+ days): 44.5%
Minimum Stay Distributions
1 Night
1207 listings
81.8% of total
2 Nights
168 listings
11.4% of total
3 Nights
17 listings
1.2% of total
4-6 Nights
16 listings
1.1% of total
7-29 Nights
21 listings
1.4% of total
30+ Nights
47 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.2%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 94.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
295 listings
19.9% of total
Moderate
610 listings
41.1% of total
Firm
71 listings
4.8% of total
Strict
507 listings
34.2% of total
Key Insights
- Moderate is the preferred policy at 41.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.0% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 4.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Apr, averaging 27 days
- Shortest booking windows are in May, Sep, Mar, averaging 20 days
- Winter shows the longest average booking window at 27 days, while Spring has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Mar when lead times are shortest
Popular Airbnb Amenities in Kuala Lumpur
Below is the distribution of amenities across listings in Kuala Lumpur:
Traveler Demographics
Key Insights
- Domestic travelers make up 38.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Singapore (12.4%) and Indonesia (9.6%)
- English is the top language at 56.7%, followed by Malay (21.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Kuala Lumpur and Johor Bahru markets
- Develop localized content for Singapore and Indonesia
- Prioritize English and Malay language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kuala Lumpur. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Genting Sempah | 15 | $4,771 | $550.57 | 33% |
| Kampung Janda Baik | 23 | $2,439 | $274.91 | 23% |
| Hulu Chemperuh Aboriginal Village | 18 | $1,980 | $218.32 | 26% |
| Bukit Tinggi | 111 | $1,522 | $178.24 | 24% |
| Broga | 10 | $1,346 | $363.93 | 22% |
| Melaka | 19 | $1,282 | $128.79 | 29% |
| Pulau Sebang | 86 | $1,231 | $175.92 | 23% |
| Kuala Kubu Bharu | 35 | $1,110 | $111.82 | 27% |
| Tanjong Karang | 16 | $1,069 | $120.45 | 22% |
| Bentong | 88 | $1,013 | $176.70 | 22% |
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