Montego Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in St. James Parish, Jamaica
Is Airbnb profitable in Montego Bay in 2025? Explore comprehensive Airbnb analytics for Montego Bay, St. James Parish, Jamaica to uncover income potential. This 2025 STR market report for Montego Bay, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 220 active listings.
Whether you're considering an Airbnb investment in Montego Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Montego Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Montego Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Montego Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Montego Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Montego Bay is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Montego Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,642+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,492 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,018 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Montego Bay
Montego Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Montego Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Montego Bay:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Montego Bay
Average Daily Rate (ADR) Airbnb Trends in Montego Bay (2025)
Effective short term rental pricing strategy in Montego Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Montego Bay typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,163+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $344 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Montego Bay
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Airbnb Seasonality Analysis & Trends in Montego Bay (2025)
Peak Season (December, March, January)
- Revenue averages $5,181 per month
- Occupancy rates average 44.0%
- Daily rates average $386
Shoulder Season
- Revenue averages $4,358 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $424
Low Season (May, September, November)
- Revenue drops to average $3,278 per month
- Occupancy decreases to average 33.9%
- Daily rates adjust to average $420
Seasonality Insights for Montego Bay
- The Airbnb seasonality in Montego Bay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Montego Bay's highest earning potential, with monthly revenues capable of climbing to $5,319, occupancy reaching a high of 48.3%, and ADRs peaking at $485.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,126, occupancy could drop to 29.8%, and ADRs may adjust down to $320.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Montego Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Montego Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Montego Bay (2025)
Exploring the top neighborhoods for short-term rentals in Montego Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Doctor's Cave Beach | Famous for its crystal-clear waters and powdery white sand, Doctor's Cave Beach is a top destination for tourists looking to relax and enjoy water activities. The beach is also close to local restaurants and attractions. | Doctor's Cave Beach, Aquasol Theme Park, Coral Cliff Entertainment Resort, Margaritaville, Montego Bay Marine Park |
| Hip Strip (Gloucester Avenue) | The lively Hip Strip is known for its vibrant atmosphere, bars, shops, and restaurants. It is a popular area for tourists to enjoy nightlife and local cuisine. | Rockland Bird Sanctuary, Harbor Street Craft Market, Royal Decameron Beach, Reggae Beach, Local street food vendors |
| Rose Hall | Home to the famous Rose Hall Great House and a number of luxury resorts, Rose Hall is a premium area attracting visitors looking for a luxurious stay and historical tours. | Rose Hall Great House, White Witch Golf Course, Half Moon Golf Course, Irie Blue Hole, Jamaica's North Coast beaches |
| Sandwich Point | A quieter area with beautiful beaches and resorts, ideal for families and those seeking a peaceful vacation experience while still being close to popular attractions. | Jamaica Zipline Adventure Tours, Secrets Wild Orchid Montego Bay, The Shore Restaurant & Bar, Sunset Beach Resort, Aquasol Beach Park |
| Montego Bay Marine Park | A protected marine area that offers excellent snorkeling and diving opportunities. This attracts eco-tourists and adventure lovers looking to explore underwater life. | Snorkeling tours, Diving excursions, Boat rides, Flamingo Beach, Coral reefs |
| Ironshore | A residential district that offers close proximity to the airport and several beaches and resorts, catering to both travelers and those seeking longer stays. | Blue Diamond Resort, Sunset Beach Resort, SuperClubs Breezes, Beach at Ironshore, Shopping at Whitter Village |
| Trelawny | Just outside Montego Bay, Trelawny boasts beautiful beaches and rich culture, providing an opportunity for a more authentic Jamaican experience. | Falmouth Historic District, Coral Springs Waterpark, Luminous Lagoon, Glistening Waters, Williamsfield Beach |
| Lucea | An emerging area that offers access to off-the-beaten-path beaches and cultural experiences, Lucea attracts tourists looking for a unique adventure. | Dolphin Cove, Half Moon Beach, Rastasafari, Lucea Old Harbor, Local markets and eateries |
Understanding Airbnb License Requirements & STR Laws in Montego Bay (2025)
While Montego Bay, St. James Parish, Jamaica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Montego Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Montego Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Montego Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Vibrant island vibe villa for large groups
Entire Place • 8 bedrooms
Dreamtime 7-Beach, Butler, Chef, Driver, Modern
Entire Place • 7 bedrooms
Lux 5bdr Villa Beach Golf 5* Resort Chef Views
Entire Place • 5 bedrooms
Exclusive 3 King & Queen Mansion
Entire Place • 7 bedrooms
Sunseeker-Modern Chic Montego Bay Large Groups But
Entire Place • 11 bedrooms
5 Brm Elegant Oceanview Villa, Private pool, Chef
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Montego Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Montego Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hospitality Expert | 10 | $671,469 | 2267 | 4.70/5.0 |
| Lisa | 2 | $582,144 | 3 | 5.00/5.0 |
| Julie | 2 | $556,222 | 10 | 5.00/5.0 |
| Aurora Suites | 1 | $407,347 | 70 | 4.94/5.0 |
| Deya-So Vacation Services By D | 8 | $234,968 | 165 | 4.89/5.0 |
| Nicola | 2 | $194,345 | 86 | 4.78/5.0 |
| Kemar | 1 | $192,692 | 7 | 5.00/5.0 |
| Charmaine | 1 | $171,673 | 5 | 5.00/5.0 |
| Ms Dee | 1 | $147,414 | 5 | 5.00/5.0 |
| Sherie & I Heart Travel Jamaic | 1 | $146,615 | 134 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Montego Bay.
Dive Deeper: Advanced Montego Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Montego Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMontego Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Montego Bay
- The Montego Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 220 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Montego Bay, Apartment/Condo properties are the most common (55.5%), reflecting the local real estate landscape.
- Houses represent a significant 40.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 3.7%) offer potential for unique stay experiences.
Montego Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Montego Bay
- The dominant room capacity in Montego Bay is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.4% of the active Airbnb listings in Montego Bay, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Montego Bay.
Montego Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Montego Bay
- The most common guest capacity trend in Montego Bay vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Montego Bay STR market, accounting for 50.9% of listings.
- 38.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Montego Bay.
- On average, properties in Montego Bay are equipped to host 4.5 guests.
Montego Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Montego Bay
- The most common availability pattern in Montego Bay falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Montego Bay (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Montego Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
36% of total
2 Nights
56 listings
26.2% of total
3 Nights
31 listings
14.5% of total
4-6 Nights
10 listings
4.7% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
39 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Montego Bay is 1 Night, adopted by 36% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Montego Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Montego Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36% of Montego Bay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Montego Bay.
Montego Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Super Strict 30 Days
12 listings
6.2% of total
Flexible
69 listings
35.8% of total
Moderate
41 listings
21.2% of total
Firm
40 listings
20.7% of total
Strict
30 listings
15.5% of total
Cancellation Policy Insights for Montego Bay
- The prevailing Airbnb cancellation policy trend in Montego Bay is Flexible, used by 35.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.8% market standard in Montego Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Montego Bay.
Montego Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Montego Bay
- The overall average booking lead time for vacation rentals in Montego Bay is 36 days.
- Guests book furthest in advance for stays during June (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Fall (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Montego Bay.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Montego Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Montego Bay (2025)
Amenity Prevalence
Amenity Insights for Montego Bay
- Essential amenities in Montego Bay that guests expect include: Wifi, Free parking on premises, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Iron, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Montego Bay: Wifi, Free parking on premises, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: Free parking on premises, Air conditioning, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Montego Bay to stay competitive.
Montego Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Montego Bay
- The typical guest profile for Airbnb in Montego Bay consists of predominantly international visitors (90%), with top international origins including Jamaica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 9.9% of guests.
- Key international markets include United States (69.8%) and Jamaica (9.9%).
- Top languages spoken are English (78.6%) followed by Spanish (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Jamaica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Montego Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Duncans | 27 | $3,906 | $639.17 | 33% |
| Ocho Rios | 16 | $3,722 | $417.48 | 32% |
| Unity Hall | 30 | $3,223 | $363.46 | 29% |
| Mount Zion | 34 | $3,167 | $429.63 | 34% |
| Davis Cove | 15 | $3,059 | $320.77 | 33% |
| Treasure Beach | 20 | $2,935 | $449.42 | 34% |
| Barrett Town | 12 | $2,617 | $287.41 | 51% |
| Bruces Hill | 20 | $2,356 | $633.90 | 24% |
| West End | 22 | $2,199 | $308.42 | 33% |
| Drapers | 38 | $2,197 | $389.23 | 33% |