Tugu Selatan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Java, Indonesia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tugu Selatan in 2025? Explore comprehensive Airbnb analytics for Tugu Selatan, West Java, Indonesia to uncover income potential. This 2025 STR market report for Tugu Selatan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Tugu Selatan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tugu Selatan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tugu Selatan Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$159
The average rental revenue earned for an occupied room per day in Tugu Selatan.
Occupancy Rate(?)
21.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,346
Typical annual income for an Airbnb listing in Tugu Selatan. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.8%
Significant decrease (-15.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Tugu Selatan.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Tugu Selatan.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tugu Selatan (2025)

Understanding the monthly revenue variations for Airbnb listings in Tugu Selatan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tugu Selatan is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tugu Selatan across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,269 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $630 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $350, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tugu Selatan

Tugu Selatan Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tugu Selatan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tugu Selatan:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 16%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tugu Selatan

Average Daily Rate (ADR) Airbnb Trends in Tugu Selatan (2025)

Effective short term rental pricing strategy in Tugu Selatan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tugu Selatan typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
  • Typical properties (Median) charge around $146 per night.
  • Entry-level properties (Bottom 25%) earn around $97 per night.

Average Daily Rate (ADR) Trend by Month in Tugu Selatan

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Airbnb Seasonality Analysis & Trends in Tugu Selatan (2025)

Peak Season (May, April, July)
  • Revenue averages $1,590 per month
  • Occupancy rates average 32.7%
  • Daily rates average $175
Shoulder Season
  • Revenue averages $972 per month
  • Occupancy maintains around 23.6%
  • Daily rates hold near $170
Low Season (January, February, March)
  • Revenue drops to average $595 per month
  • Occupancy decreases to average 16.4%
  • Daily rates adjust to average $157

Seasonality Insights for Tugu Selatan

  • The Airbnb seasonality in Tugu Selatan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tugu Selatan's highest earning potential, with monthly revenues capable of climbing to $1,984, occupancy reaching a high of 36.6%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $425, occupancy could drop to 11.3%, and ADRs may adjust down to $155.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tugu Selatan.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tugu Selatan seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tugu Selatan (2025)

Exploring the top neighborhoods for short-term rentals in Tugu Selatan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Taman Pakuan
A peaceful residential area known for its family-friendly environment and accessibility to local amenities. Ideal for guests looking for a quiet stay close to nature and parks.
Taman Pakuan Park, Local food markets, Cimanggu Waterfall, Radja Resort, Siliwangi Park
Cibinong
A bustling sub-district that provides a blend of urban and suburban attractions. Perfect for business travelers and families with its range of shopping and dining options.
Cibinong City Mall, Transmart Cibinong, Local restaurants, Cibinong Botanical Gardens, Cibinong River
Sentul
A popular destination for its scenic landscapes and outdoor activities. Great for tourists seeking adventure and relaxation in nature, near various tourist spots.
JungleLand Adventure Theme Park, Sentul International Convention Center, Bukit Paragliding, Sentul Lake, The Jungle, Various hiking trails
Bogor Botanical Gardens
An iconic location renowned for its vast gardens and rich biodiversity. Attracts nature lovers, families, and educational tourists.
Bogor Botanical Garden, Museum Zoologicum, Presidential Palace Bogor, Pura Parahyangan Agung Jagatkartta, Local cafes and eateries
Cisarua
Nestled in the hills, Cisarua offers a cool climate and beautiful mountain views. A preferred escape for city dwellers looking for a weekend getaway.
Taman Safari Indonesia, Puncak Pass, Cisarua Premium Outlets, Mount Gede Pangrango National Park, Tea plantations
Gunung Geulis
Known for its golf courses and lush landscapes, this area attracts golfing enthusiasts and nature lovers alike. A luxury destination with serene accommodations.
Gunung Geulis Golf Course, Ciputra Waterpark, Mount Geulis hiking trails, Local hot springs, Beautiful villas and resorts
Cikini
A vibrant urban area with a rich cultural scene, great for those looking for a mix of tradition and modernity. Close to many artisan shops and local markets.
Taman Ismail Marzuki, National Gallery of Indonesia, Local handicraft shops, Street food stalls, Cikini gold center
Wonderland
An emerging tourist area with a unique theme park and attractions that cater to families and young travelers. Popular for its entertainment options.
Wonderland Adventure Park, Local amusement center, Mini Zoo, Shopping outlets, Culinary experiences

Understanding Airbnb License Requirements & STR Laws in Tugu Selatan (2025)

While Tugu Selatan, West Java, Indonesia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tugu Selatan to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Tugu Selatan (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tugu Selatanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Rone  - Spanish Garden Vibe in PUNCAK

Villa Rone - Spanish Garden Vibe in PUNCAK

Entire Place • 4 bedrooms

$30,428
Revenue
71.9%
Occupancy
$168.96
Daily Rate
Villa Apedia Tea Garden, Room 3, Pool, Billiards

Villa Apedia Tea Garden, Room 3, Pool, Billiards

Entire Place • 3 bedrooms

$13,950
Revenue
29.8%
Occupancy
$76.39
Daily Rate
Villa Kay Hills Puncak

Villa Kay Hills Puncak

Entire Place • 3 bedrooms

$10,463
Revenue
34.1%
Occupancy
$103.53
Daily Rate
Villa roaa فيلا رؤى

Villa roaa فيلا رؤى

Entire Place • 2 bedrooms

$8,637
Revenue
42.2%
Occupancy
$81.93
Daily Rate
Villa kaca putih 2

Villa kaca putih 2

Entire Place • 4 bedrooms

$7,567
Revenue
15.5%
Occupancy
$145.08
Daily Rate
Villa Puncak By Plataran - Five Bedroom Villa

Villa Puncak By Plataran - Five Bedroom Villa

Entire Place • 5 bedrooms

$6,973
Revenue
14.1%
Occupancy
$547.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tugu Selatan (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tugu Selatan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Helina1$30,428134.54/5.0
Darma1$13,950134.77/5.0
Dayana2$12,548294.69/5.0
Host #2922076541$10,46320.00/5.0
Jamal1$8,63764.67/5.0
Villa Puncak1$6,973114.64/5.0
Lisika1$5,926354.63/5.0
Host #2752547541$5,17300.00/5.0
Yogi1$5,06864.83/5.0
Host #4493043131$4,99400.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tugu Selatan.

Dive Deeper: Advanced Tugu Selatan STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tugu Selatan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tugu Selatan Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tugu Selatan

  • The Tugu Selatan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tugu Selatan, House properties are the most common (78.9%), reflecting the local real estate landscape.
  • Houses represent a significant 78.9% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Tugu Selatan Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tugu Selatan

  • The dominant room capacity in Tugu Selatan is 5+ bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 5+ bedrooms and 4 bedrooms properties represent 52.6% of the active Airbnb listings in Tugu Selatan, indicating a high concentration in these sizes.
  • A significant 73.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tugu Selatan.

Tugu Selatan Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tugu Selatan

  • The most common guest capacity trend in Tugu Selatan vacation rentals is listings accommodating 8+ guests (73.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Tugu Selatan STR market, accounting for 89.5% of listings.
  • 73.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tugu Selatan.
  • On average, properties in Tugu Selatan are equipped to host 6.9 guests.

Tugu Selatan Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tugu Selatan

  • The most common availability pattern in Tugu Selatan falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Tugu Selatan (52.6%), reflecting common guest stay durations or potential owner blocking patterns.

Tugu Selatan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (94.4%)

1 Night

17 listings

94.4% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Tugu Selatan is 1 Night, adopted by 94.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.4%) of the Tugu Selatan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 94.4% of Tugu Selatan hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tugu Selatan.

Tugu Selatan Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.1%)

Flexible

3 listings

23.1% of total

Moderate (23.1%)

Moderate

3 listings

23.1% of total

Firm (7.7%)

Firm

1 listings

7.7% of total

Strict (46.2%)

Strict

6 listings

46.2% of total

Cancellation Policy Insights for Tugu Selatan

  • The prevailing Airbnb cancellation policy trend in Tugu Selatan is Strict, used by 46.2% of listings.
  • A majority (53.9%) of hosts in Tugu Selatan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.2% market standard in Tugu Selatan.
  • With 46.2% using Strict terms, this is a viable option in Tugu Selatan, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tugu Selatan.

Tugu Selatan STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tugu Selatan

  • The overall average booking lead time for vacation rentals in Tugu Selatan is 16 days.
  • Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (29 days avg.) sees the longest lead times, while Fall (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Tugu Selatan.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 29 days) to capture early planners.
  • Monitor your own booking lead times against these Tugu Selatan averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tugu Selatan (2025)

Amenity Prevalence

Amenity Insights for Tugu Selatan

  • Essential amenities in Tugu Selatan that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Tugu Selatan.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tugu Selatan: TV.
  • Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tugu Selatan to stay competitive.

Tugu Selatan Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tugu Selatan

  • The typical guest profile for Airbnb in Tugu Selatan consists of primarily domestic travelers (74%), often arriving from nearby Jakarta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Indonesian.
  • Domestic travelers account for 73.9% of guests.
  • Key international markets include Indonesia (73.9%) and Saudi Arabia (21.7%).
  • Top languages spoken are English (30.8%) followed by Indonesian (30.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Jakarta and Jeddah.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tugu Selatan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kuta11$2,167$133.1557%
Wangunsari14$1,920$164.1729%
Sumur Batu49$1,720$211.6928%
Citaringgul22$1,528$146.3528%
Cigugur Girang16$1,454$161.3329%
Ciburial199$1,390$278.3021%
Cihideung51$1,190$225.8325%
Sariwangi12$1,160$117.6630%
Leuwimalang16$1,144$182.4122%
Ciloto10$1,084$132.6322%

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