Sowutuom Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Accra Region, Ghana
Is Airbnb profitable in Sowutuom in 2025? Explore comprehensive Airbnb analytics for Sowutuom, Greater Accra Region, Ghana to uncover income potential. This 2025 STR market report for Sowutuom, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Sowutuom, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sowutuom Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sowutuom Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sowutuom (2025)
Understanding the monthly revenue variations for Airbnb listings in Sowutuom is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sowutuom is typically February, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sowutuom across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,991+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,116 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $372 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $140, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sowutuom
Sowutuom Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sowutuom STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sowutuom:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sowutuom
Average Daily Rate (ADR) Airbnb Trends in Sowutuom (2025)
Effective short term rental pricing strategy in Sowutuom involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sowutuom typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $104+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Sowutuom
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Airbnb Seasonality Analysis & Trends in Sowutuom (2025)
Peak Season (February, December, March)
- Revenue averages $1,019 per month
- Occupancy rates average 42.1%
- Daily rates average $55
Shoulder Season
- Revenue averages $691 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $60
Low Season (January, August, November)
- Revenue drops to average $518 per month
- Occupancy decreases to average 29.9%
- Daily rates adjust to average $59
Seasonality Insights for Sowutuom
- The Airbnb seasonality in Sowutuom shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sowutuom's highest earning potential, with monthly revenues capable of climbing to $1,075, occupancy reaching a high of 48.4%, and ADRs peaking at $65.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $508, occupancy could drop to 23.5%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sowutuom.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sowutuom seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sowutuom (2025)
Exploring the top neighborhoods for short-term rentals in Sowutuom? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sowutuom Central | Easily accessible location with a mix of residential and commercial spaces. Known for its community vibe, making it ideal for families and long-term visitors. | Sowutuom Market, local eateries, community parks |
| Achimota | A nearby suburb rich in greenery and residential homes, perfect for those looking for a quieter stay close to the city. | Achimota Golf Course, Achimota Forest, Achimota Shopping Mall |
| Nii Boi Town | A lively and culturally rich area with a unique local flair, appealing to tourists seeking an authentic Ghanaian experience. | Local markets, cultural festivals, food stalls |
| Amasaman | A developing area that offers affordable accommodation options for budget travelers and families, with easy transport links to Accra. | Amasaman Market, local parks, transport hubs |
| Abeka | Another vibrant neighborhood with a mix of commercial and residential properties. Great for those who want proximity to both local culture and urban amenities. | Abeka Market, variety of restaurants and cafes, local shops |
| Ofankor | A suburban area with a growing population and infrastructure, making it suitable for medium-term rentals and families. | Ofankor Barrier, local eateries, schools |
| Kwashieman | Known for its residential density and rising popularity among young professionals, making it a prime spot for city dwellers. | local markets, community events, proximity to shopping centers |
| Mataheko | A peaceful neighborhood with easy access to public transport, ideal for tourists looking to explore Greater Accra at their own pace. | local parks, transport connectivity, community activities |
Understanding Airbnb License Requirements & STR Laws in Sowutuom (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sowutuom. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sowutuom to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Sowutuom (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sowutuombased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lukas Garden House Accra with Pool, Jacuzzi & Gym
Entire Place • 4 bedrooms
Summit Escape Gardens
Entire Place • 3 bedrooms
Lukas Garden Accra - Pool,Jacuzzi, Gym & Breakfast
Entire Place • 1 bedroom
Stylish Two Bedroom Flat @New Achimota
Entire Place • 2 bedrooms
Two bedroom Apartment
Entire Place • 2 bedrooms
House w/ac and internet. Price incl 2 apartments.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sowutuom (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sowutuom based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lukas | 2 | $32,788 | 95 | 4.71/5.0 |
| Host #548577892 | 1 | $14,302 | 1 | N/A/5.0 |
| Francisca | 3 | $4,541 | 4 | 4.67/5.0 |
| Comfort | 2 | $3,676 | 1 | N/A/5.0 |
| Joseph | 4 | $3,358 | 44 | 4.90/5.0 |
| The Cave | 1 | $2,926 | 17 | 4.65/5.0 |
| Host #319321231 | 1 | $957 | 0 | N/A/5.0 |
| Host #282634438 | 1 | $879 | 0 | N/A/5.0 |
| Jessica | 1 | $666 | 14 | 4.50/5.0 |
| Nana Kwame | 2 | $519 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sowutuom.
Dive Deeper: Advanced Sowutuom STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sowutuom. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSowutuom Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sowutuom
- The Sowutuom Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sowutuom, Apartment/Condo properties are the most common (84.2%), reflecting the local real estate landscape.
- Houses represent a significant 15.8% portion, catering likely to families or larger groups.
Sowutuom Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sowutuom
- The dominant room capacity in Sowutuom is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.6% of the active Airbnb listings in Sowutuom, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sowutuom.
Sowutuom Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sowutuom
- The most common guest capacity trend in Sowutuom vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sowutuom STR market, accounting for 73.6% of listings.
- 15.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sowutuom.
- On average, properties in Sowutuom are equipped to host 3.5 guests.
Sowutuom Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sowutuom
- The most common availability pattern in Sowutuom falls within the 271-366 days range, representing 89.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Sowutuom (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sowutuom Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
47.4% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
4 listings
21.1% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sowutuom is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Sowutuom, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.4% of Sowutuom hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sowutuom.
Sowutuom Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
38.5% of total
Firm
5 listings
38.5% of total
Strict
3 listings
23.1% of total
Cancellation Policy Insights for Sowutuom
- The prevailing Airbnb cancellation policy trend in Sowutuom is Flexible, used by 38.5% of listings.
- A majority (61.6%) of hosts in Sowutuom utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Sowutuom.
- Regularly review your cancellation policy against competitors and market demand shifts in Sowutuom.
Sowutuom STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sowutuom
- The overall average booking lead time for vacation rentals in Sowutuom is 21 days.
- Guests book furthest in advance for stays during December (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Sowutuom.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Sowutuom averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sowutuom (2025)
Amenity Prevalence
Amenity Insights for Sowutuom
- Essential amenities in Sowutuom that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sowutuom: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sowutuom to stay competitive.
Sowutuom Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sowutuom
- The typical guest profile for Airbnb in Sowutuom consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United States (41.7%) and United Kingdom (20.8%).
- Top languages spoken are English (83.3%) followed by French (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sowutuom Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| East Legon Hills | 19 | $972 | $194.23 | 28% |
| Haatso | 35 | $569 | $102.79 | 30% |
| Accra | 2,307 | $514 | $100.18 | 32% |
| Greater Accra Region | 11 | $500 | $273.10 | 23% |
| Elmina | 11 | $449 | $116.98 | 22% |
| Madina | 48 | $409 | $76.58 | 29% |
| Adenta Municipal | 44 | $391 | $95.87 | 30% |
| Kasoa | 14 | $374 | $162.04 | 21% |
| North Legon | 17 | $334 | $72.36 | 32% |
| Kokrobite | 39 | $332 | $124.77 | 22% |