L'Étang-Salé Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Réunion, France
Is Airbnb profitable in L'Étang-Salé in 2025? Explore comprehensive Airbnb analytics for L'Étang-Salé, Réunion, France to uncover income potential. This 2025 STR market report for L'Étang-Salé, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 243 active listings.
Whether you're considering an Airbnb investment in L'Étang-Salé, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the L'Étang-Salé Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key L'Étang-Salé Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in L'Étang-Salé (2025)
Understanding the monthly revenue variations for Airbnb listings in L'Étang-Salé is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in L'Étang-Salé is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in L'Étang-Salé across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,401 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,429 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in L'Étang-Salé
L'Étang-Salé Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the L'Étang-Salé STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in L'Étang-Salé:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in L'Étang-Salé
Average Daily Rate (ADR) Airbnb Trends in L'Étang-Salé (2025)
Effective short term rental pricing strategy in L'Étang-Salé involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in L'Étang-Salé typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in L'Étang-Salé
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Airbnb Seasonality Analysis & Trends in L'Étang-Salé (2025)
Peak Season (October, December, November)
- Revenue averages $2,314 per month
- Occupancy rates average 58.9%
- Daily rates average $141
Shoulder Season
- Revenue averages $2,046 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $147
Low Season (May, June, July)
- Revenue drops to average $1,550 per month
- Occupancy decreases to average 39.6%
- Daily rates adjust to average $142
Seasonality Insights for L'Étang-Salé
- The Airbnb seasonality in L'Étang-Salé shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases L'Étang-Salé's highest earning potential, with monthly revenues capable of climbing to $2,480, occupancy reaching a high of 63.3%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,234, occupancy could drop to 35.9%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in L'Étang-Salé.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these L'Étang-Salé seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in L'Étang-Salé (2025)
Exploring the top neighborhoods for short-term rentals in L'Étang-Salé? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Plage de L'Étang-Salé | A popular black sand beach known for its natural beauty and calm waters. Great for families and tourists looking to enjoy water activities and relaxation. | L'Étang-Salé Beach, La Réserve Naturelle Marine, Local seafood restaurants, Water sports rentals, Ocean views |
| Le Centre de L'Étang-Salé | The town center with local shops, markets, and cultural elements. Ideal for visitors wanting to experience local life and amenities. | Local market, Cafés and bakeries, Artisan shops, Cultural festivals, Community events |
| L'Étang-Salé Les Bains | A tranquil area known for its seaside promenades and family-friendly environment. Attracts those looking for a peaceful stay near the sea. | Beaches, Walking trails, Waterfront parks, Family-friendly restaurants, Scenic views |
| Forêt de L'Étang-Salé | Surrounded by lush nature, this area offers hiking trails and nature experiences. Perfect for those who love outdoor activities and the natural environment. | Hiking trails, Bird watching, Nature parks, Picnic areas, Wildlife viewing |
| Ravine des Cabris | A beautiful and quieter neighborhood close to nature, providing an escape for those looking to relax away from the busier tourist spots. | Scenic landscapes, Local farms, Nature walks, Cultural experiences, Peaceful atmosphere |
| Route des Tamarins | A major route that offers easy access to various attractions around Réunion, making it convenient for travelers seeking to explore the island. | Access to tourist sites, Scenic driving, Cafés along the route, Shopping areas, Regional parks |
| Saint-Pierre | The nearby city well-known for its vibrant culture and nightlife. Ideal for guests seeking a more urban experience nearby the coast. | Cultural attractions, Nightlife scene, Markets, Historic buildings, Seaside promenades |
| Cilaos | A mountain town known for its stunning landscapes and hiking trails. Offers a unique contrast to coastal staying options for adventurous travelers. | Hiking routes, Mountain views, Local cuisine, Spa and wellness, Cultural heritage sites |
Understanding Airbnb License Requirements & STR Laws in L'Étang-Salé (2025)
While L'Étang-Salé, Réunion, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for L'Étang-Salé to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in L'Étang-Salé (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in L'Étang-Salébased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Amara
Entire Place • 4 bedrooms
Villa Ambassador - 14 lits - 20 couchages
Entire Place • 7 bedrooms
Villa Keloha Luxueuse villa créole
Entire Place • 5 bedrooms
Villa Jîvana and its panoramic view
Entire Place • 5 bedrooms
Feet in the water - In the shade of the velvet tree - Salt Pond
Entire Place • 4 bedrooms
Villa Austral & Lagons
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in L'Étang-Salé (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in L'Étang-Salé based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 6 | $394,087 | 19 | 5.00/5.0 |
| Guillaume | 2 | $163,682 | 14 | 4.85/5.0 |
| Host #179484648 | 3 | $116,190 | 3 | N/A/5.0 |
| Laurence Et David | 6 | $94,274 | 204 | 4.95/5.0 |
| Olivier | 2 | $84,357 | 168 | 4.83/5.0 |
| Laurent | 2 | $84,334 | 41 | 4.96/5.0 |
| Stéphanie Et Jean-Max | 5 | $72,318 | 450 | 4.82/5.0 |
| Gisèle | 1 | $71,396 | 17 | 5.00/5.0 |
| Cécile | 2 | $67,041 | 64 | 4.87/5.0 |
| Laurent | 3 | $61,399 | 227 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in L'Étang-Salé.
Dive Deeper: Advanced L'Étang-Salé STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for L'Étang-Salé. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsL'Étang-Salé Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for L'Étang-Salé
- The L'Étang-Salé Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 243 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in L'Étang-Salé, House properties are the most common (68.3%), reflecting the local real estate landscape.
- Houses represent a significant 68.3% portion, catering likely to families or larger groups.
- The presence of 9.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
L'Étang-Salé Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for L'Étang-Salé
- The dominant room capacity in L'Étang-Salé is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in L'Étang-Salé, indicating a high concentration in these sizes.
- A significant 31.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in L'Étang-Salé.
L'Étang-Salé Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for L'Étang-Salé
- The most common guest capacity trend in L'Étang-Salé vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the L'Étang-Salé STR market, accounting for 56.8% of listings.
- 34.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in L'Étang-Salé.
- On average, properties in L'Étang-Salé are equipped to host 4.3 guests.
L'Étang-Salé Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for L'Étang-Salé
- The most common availability pattern in L'Étang-Salé falls within the 271-366 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in L'Étang-Salé (28%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
L'Étang-Salé Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
8.6% of total
2 Nights
35 listings
15% of total
3 Nights
35 listings
15% of total
4-6 Nights
73 listings
31.3% of total
7-29 Nights
20 listings
8.6% of total
30+ Nights
50 listings
21.5% of total
Key Insights
- The most prevalent minimum stay requirement in L'Étang-Salé is 4-6 Nights, adopted by 31.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (21.5%) caters to monthly stays (30+ nights) in L'Étang-Salé, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.3% of L'Étang-Salé hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in L'Étang-Salé.
L'Étang-Salé Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
1.9% of total
Flexible
59 listings
28.6% of total
Moderate
48 listings
23.3% of total
Firm
43 listings
20.9% of total
Strict
52 listings
25.2% of total
Cancellation Policy Insights for L'Étang-Salé
- The prevailing Airbnb cancellation policy trend in L'Étang-Salé is Flexible, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.9%) and stricter (46.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in L'Étang-Salé.
- Regularly review your cancellation policy against competitors and market demand shifts in L'Étang-Salé.
L'Étang-Salé STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for L'Étang-Salé
- The overall average booking lead time for vacation rentals in L'Étang-Salé is 68 days.
- Guests book furthest in advance for stays during November (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (94 days avg.) sees the longest lead times, while Summer (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in L'Étang-Salé.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these L'Étang-Salé averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in L'Étang-Salé (2025)
Amenity Prevalence
Amenity Insights for L'Étang-Salé
- Essential amenities in L'Étang-Salé that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for L'Étang-Salé: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in L'Étang-Salé to stay competitive.
L'Étang-Salé Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for L'Étang-Salé
- The typical guest profile for Airbnb in L'Étang-Salé consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.6% of guests.
- Key international markets include France (74.6%) and Réunion (12.9%).
- Top languages spoken are French (48.7%) followed by English (33.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Saint-Denis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the L'Étang-Salé Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cilaos | 167 | $1,593 | $139.55 | 46% |
| Les Trois-Bassins | 80 | $1,559 | $178.40 | 44% |
| Salazie | 65 | $1,548 | $119.29 | 51% |
| Saint-Paul | 1,886 | $1,518 | $154.95 | 49% |
| Saint-Leu | 613 | $1,297 | $128.30 | 50% |
| Sainte-Rose | 20 | $1,271 | $116.61 | 45% |
| Saint-Joseph | 324 | $1,244 | $133.73 | 43% |
| Petite-Île | 123 | $1,215 | $136.40 | 41% |
| La Plaine-des-Palmistes | 57 | $1,132 | $156.36 | 34% |
| Saint-Pierre | 975 | $1,121 | $121.20 | 46% |