Airbnb Market Analytics, Statistics and Data in L'Étang-Salé, Réunion, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in L'Étang-Salé? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in L'Étang-Salé:
How much do Airbnb hosts make on average per month in L'Étang-Salé?
The short-term rental market in L'Étang-Salé shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,445 per month
- Strong performing properties (top 25%) make $2,388 or more
- Best-in-class properties (top 10%) achieve $4,043+ monthly
- Entry-level properties (bottom 25%) typically earn around $827
Revenue Variations by Month
Occupancy Rates Throughout the Year in L'Étang-Salé
The market in L'Étang-Salé shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in L'Étang-Salé
Daily rates in L'Étang-Salé vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $183 or more
- Best-in-class properties (top 10%) pull in $300+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in L'Étang-Salé
Peak Season (October, November, December)
- Revenue peaks at $2622.43 per month
- Occupancy rates reach 64.93%
- Daily rates average $149.83
Shoulder Season
- Revenue averages $1990.54 per month
- Occupancy maintains 50.35%
- Daily rates hold at $144.60
Low Season (June, March, February)
- Revenue drops to $1638.93 per month
- Occupancy decreases to 36.29%
- Daily rates adjust to $141.03
Is it still profitable to do Airbnb in L'Étang-Salé in 2025?
Yes! L'Étang-Salé demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $1991 and With 230 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in L'Étang-Salé
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plage de L'Étang-Salé | A beautiful black sand beach known for its picturesque views and relaxing atmosphere. Ideal for families and beachgoers looking to unwind by the ocean. | L'Étang-Salé Beach, Reunion National Park, Golf Course of L'Étang-Salé, Water sports activities, Local restaurants offering Creole cuisine |
| Savanna | A charming district with lush landscapes and scenic views. Great for nature lovers and those seeking a peaceful retreat. | Savanna Nature Reserve, Hiking trails, Local artisan shops, Cultural events, Historical landmarks |
| Le Gol | A coastal area that offers stunning ocean views and is popular for surfing and water activities. Attracts adventure seekers and beach enthusiasts. | Le Gol Beach, Surfing spots, Local seafood restaurants, Maritime heritage sites, Fishing opportunities |
| Saint-Pierre | Nearby vibrant town known for its lively markets and cultural festivals. Offers a mix of urban amenities and a laid-back coastal vibe. | Saint-Pierre Market, Cultural festivals, various restaurants and cafes, Beaches, Nightlife spots |
| Saint-Louis | A historical area with rich cultural heritage and proximity to natural attractions. Great for travelers interested in local culture and history. | Saint-Louis Church, Colonial architecture, Cultural museums, Local markets, Access to hiking trails |
| Saint-Paul | A lively town with a rich history, known for its beautiful seaside promenade and cultural sites. An attractive location for tourists seeking activities and local culture. | Saint-Paul Beach, Local history museums, Fishing village, Pointe au Sel, Market days |
| Grand Bois | A residential and rural area ideal for escaping the crowds, surrounded by nature and providing a more tranquil experience. | Grand Bois Park, Hiking and nature walks, Scenic viewpoints, Traditional farms, Local community events |
| Entre-Deux | A charming mountain village known for its stunning landscapes and opportunities for outdoor activities. Attracts those seeking adventure and picturesque views. | Hiking in the mountains, Local artisan crafts, Cultural festivals, Scenic viewpoints, Traditional Creole architecture |
Do you need a license for Airbnb in L'Étang-Salé?
We recommend checking directly with L'Étang-Salé's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in L'Étang-Salé
Villa Ambassador - 14 lits - 20 couchages
Entire Place • 7 bedrooms
Villa Austral & Lagons
Entire Place • 3 bedrooms
Villa Amara
Entire Place • 4 bedrooms
Feet in the water- In the shade of the veloutier-Étang-Salé
Entire Place • 4 bedrooms
La Case Chouchou - Beachfront villa
Entire Place • 3 bedrooms
location 20 personnes
Entire Place • 6 bedrooms
Top Performing Professional Hosts in L'Étang-Salé
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marion | 5 | $287,174 | 16 | 3.00/5.0 |
| Guillaume | 2 | $157,778 | 14 | 4.85/5.0 |
| 179484648 | 3 | $95,077 | 3 | 0.00/5.0 |
| Laurence Et David | 6 | $91,108 | 204 | 4.95/5.0 |
| Laurent | 2 | $83,888 | 41 | 4.96/5.0 |
| Olivier | 2 | $78,558 | 168 | 4.83/5.0 |
| Marie Nadine | 2 | $74,907 | 80 | 4.88/5.0 |
| Gisèle | 1 | $73,575 | 14 | 5.00/5.0 |
| Claudine | 2 | $60,075 | 26 | 2.46/5.0 |
| Stéphanie Et Jean-Max | 5 | $59,260 | 434 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in L'Étang-Salé
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with house and apartment & condo properties comprising 86.1% of inventory
- Untapped potential in others segments (3.9% combined)
Room Capacity Distribution
Analysis of 230 properties in L'Étang-Salé shows that 1 bedroom properties are most prevalent, making up 35.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.5% of all listings.
Key Insights
- Most common: 1 bedroom (35.7%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 56.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 230 properties in L'Étang-Salé reveals that 2 guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 2 guests (31.3% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 230 properties in L'Étang-Salé, the most common availability pattern is 271-366 days (40.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (40.4%)
- Most common booking duration: 91-180 days (26.5%)
- Properties with high availability (180+ days): 66.1%
- Properties with long-term bookings (180+ days): 35.2%
Minimum Stay Distributions
1 Night
20 listings
9.4% of total
2 Nights
38 listings
17.8% of total
3 Nights
40 listings
18.8% of total
4-6 Nights
75 listings
35.2% of total
7-29 Nights
25 listings
11.7% of total
30+ Nights
15 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.2%
- Mid-length stays (4-6 nights) represent 35.2% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 46.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.6% of total
Flexible
51 listings
26.6% of total
Moderate
42 listings
21.9% of total
Firm
41 listings
21.4% of total
Strict
55 listings
28.6% of total
Key Insights
- Strict is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (48.5%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Oct, Dec, averaging 100 days
- Shortest booking windows are in Feb, Mar, Jun, averaging 64 days
- Fall shows the longest average booking window at 97 days, while Summer has the shortest at 70 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 97 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jun when lead times are shortest
Popular Airbnb Amenities in L'Étang-Salé
Below is the distribution of amenities across listings in L'Étang-Salé:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.5% of total guests, indicating a dominant local market share.
- Primary international markets: Réunion (13.4%) and Belgium (3.1%)
- French is the top language at 49.7%, followed by English (34.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Saint-Denis markets
- Develop localized content for Réunion and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding L'Étang-Salé. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cilaos | 153 | $1,760 | $130.90 | 49% |
| Les Trois-Bassins | 72 | $1,720 | $174.35 | 46% |
| Salazie | 64 | $1,694 | $119.57 | 52% |
| Saint-Paul | 1,857 | $1,541 | $148.94 | 49% |
| Sainte-Rose | 23 | $1,438 | $138.32 | 48% |
| Saint-Philippe | 29 | $1,352 | $99.08 | 46% |
| Saint-Leu | 576 | $1,350 | $124.90 | 51% |
| Saint-Joseph | 303 | $1,321 | $127.56 | 45% |
| La Plaine-des-Palmistes | 51 | $1,293 | $150.35 | 36% |
| Petite-Île | 103 | $1,286 | $120.77 | 43% |
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