Airbnb Market Analytics, Statistics and Data in Vars, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vars? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vars:
How much do Airbnb hosts make on average per month in Vars?
The short-term rental market in Vars shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,185 per month
- Strong performing properties (top 25%) make $2,123 or more
- Best-in-class properties (top 10%) achieve $3,681+ monthly
- Entry-level properties (bottom 25%) typically earn around $624
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vars
The market in Vars shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vars
Daily rates in Vars vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $193 or more
- Best-in-class properties (top 10%) pull in $320+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Vars
Peak Season (February, March, December)
- Revenue peaks at $3212.74 per month
- Occupancy rates reach 56.87%
- Daily rates average $207.64
Shoulder Season
- Revenue averages $1815.44 per month
- Occupancy maintains 32.97%
- Daily rates hold at $180.45
Low Season (July, October, September)
- Revenue drops to $1114.86 per month
- Occupancy decreases to 18.91%
- Daily rates adjust to $167.63
Is it still profitable to do Airbnb in Vars in 2025?
Yes! Vars demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $1815 and With 491 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vars
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vars Village | Charming alpine village located in the heart of the Southern Alps. Ideal for winter sports enthusiasts and summer hikers, offering access to both skiing and beautiful mountain trails. | Valley ski area, Parc National du Mercantour, La Forêt Blanche ski resort, Hiking trails, Local markets |
| Les Claux | This area is known for its proximity to both ski slopes and summer activities, making it attractive year-round for both tourists and locals. | Ski lift access, Mountain biking trails, Summer festivals, Scenic viewpoints |
| Saint-Marcellin | A picturesque village providing a traditional French atmosphere with local cafes and shops. It's a great location for tourists seeking relaxation and authenticity. | Historic architecture, Local vineyards, Culinary experiences, Countryside views |
| Chalet de la Sarra | Offers luxurious chalet accommodations for tourists looking for comfort and proximity to ski resorts. A prime choice for high-end clientele. | Luxury skiing, Spa services, Fine dining, Scenic landscapes |
| La Foux d'Allos | Alpine resort known for its lively atmosphere and diverse winter sports options, making it a favorite among families and adventure seekers. | Skiing and snowboarding, Shopping and restaurants, Adventure sports year-round |
| Risoul | Popular ski resort with a vibrant community and numerous activities in both winter and summer, attracting sports enthusiasts. | Ski slopes, Mountain hikes, Vacation rentals, Festivals |
| Aiguilles de Chabrières | Famed for its stunning natural beauty and outdoor recreational activities, this area attracts nature lovers and outdoor adventurers. | Hiking, Rock climbing, Panoramic views, Nature parks |
| Embrun | Beautiful town located near lakes and mountains, providing a tranquil setting for tourists looking for a mix of relaxation and outdoor activities. | Lac de Serre-Ponçon, Historical sites, Water sports, Local festivals |
Do you need a license for Airbnb in Vars?
We recommend checking directly with Vars's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (29% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vars
Chalet with Pool, Hot tub, Mountain View 19 pers
Entire Place • 7 bedrooms
Prestigious 18 Person Chalet w/ Pool Jacuzzi Sauna
Entire Place • 6 bedrooms
Casa-Le Cherk Chalet 300m2 jacuzzi sauna Vars
Entire Place • 5 bedrooms
Charming Chalet w/ Mountain & Slope Views, Jacuzzi
Entire Place • 5 bedrooms
Chalet for 24 Guests - Slope Views, Pool & Jacuzzi
Entire Place • 9 bedrooms
Chalet with Ski Slope Views, Jacuzzi & Cinema Room
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Vars
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jérôme Et Céline | 6 | $623,507 | 175 | 4.80/5.0 |
| Christelle | 24 | $530,650 | 318 | 4.33/5.0 |
| CASAbooking | 2 | $140,098 | 15 | 4.93/5.0 |
| Yannick | 4 | $133,229 | 24 | 3.67/5.0 |
| Audrey | 3 | $82,488 | 25 | 4.95/5.0 |
| Corinne | 6 | $79,588 | 60 | 4.78/5.0 |
| Yoan | 4 | $71,904 | 55 | 4.82/5.0 |
| Philippe Et Isabelle | 3 | $65,365 | 57 | 3.29/5.0 |
| Guillaume | 3 | $62,407 | 37 | 4.83/5.0 |
| Sylvie | 4 | $59,633 | 165 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vars
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (100%), with apartment & condo and house properties comprising 99.6% of inventory
- Untapped potential in others segments (0.4% combined)
Room Capacity Distribution
Analysis of 491 properties in Vars shows that 1 bedroom properties are most prevalent, making up 35.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.7% of all listings.
Key Insights
- Most common: 1 bedroom (35.8%)
- Least common: 4 bedrooms (5.7%)
- Market concentration: 63.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 491 properties in Vars reveals that 4 guests properties dominate the market, representing 34.6% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 58.0% of the market.
Key Insights
- Most common capacity: 4 guests (34.6% of market)
- Least common capacity: 2 guests (2% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 58.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 491 properties in Vars, the most common availability pattern is 271-366 days (65.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (46.2% of properties).
Key Insights
- Most common availability window: 271-366 days (65.4%)
- Most common booking duration: 31-90 days (46.2%)
- Properties with high availability (180+ days): 94.3%
- Properties with long-term bookings (180+ days): 6.3%
Minimum Stay Distributions
1 Night
20 listings
4.4% of total
2 Nights
133 listings
29% of total
3 Nights
65 listings
14.2% of total
4-6 Nights
118 listings
25.7% of total
7-29 Nights
79 listings
17.2% of total
30+ Nights
44 listings
9.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.4%
- Mid-length stays (4-6 nights) represent 25.7% of listings
- Monthly+ stays (9.6%) suggest a stable extended-stay market
- High market flexibility with 47.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
12 listings
2.8% of total
Flexible
53 listings
12.5% of total
Moderate
80 listings
18.9% of total
Firm
124 listings
29.2% of total
Strict
155 listings
36.6% of total
Key Insights
- Strict is the preferred policy at 36.6% of listings
- Stricter policies (Firm & Strict) dominate at 65.8% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.8% of listings
Recommendations
- The market supports stricter policies, with 65.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, May, averaging 79 days
- Shortest booking windows are in Aug, Apr, Oct, averaging 53 days
- Spring shows the longest average booking window at 71 days, while Fall has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Oct when lead times are shortest
Popular Airbnb Amenities in Vars
Below is the distribution of amenities across listings in Vars:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (1.2%) and Italy (1%)
- French is the top language at 47.8%, followed by English (35.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Marseille and Aix-en-Provence markets
- Develop localized content for Belgium and Italy
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vars. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Les Clefs | 31 | $4,559 | $306.17 | 43% |
| Manigod | 199 | $4,049 | $440.38 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Alex | 29 | $3,329 | $215.72 | 49% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Veyrier-du-Lac | 129 | $3,246 | $438.50 | 43% |
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