Airbnb Market Analytics, Statistics and Data in Toulon, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Toulon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Toulon:
How much do Airbnb hosts make on average per month in Toulon?
The short-term rental market in Toulon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,151 per month
- Strong performing properties (top 25%) make $1,963 or more
- Best-in-class properties (top 10%) achieve $3,064+ monthly
- Entry-level properties (bottom 25%) typically earn around $581
Revenue Variations by Month
Occupancy Rates Throughout the Year in Toulon
The market in Toulon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Toulon
Daily rates in Toulon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $185+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Toulon
Peak Season (August, July, June)
- Revenue peaks at $2504.96 per month
- Occupancy rates reach 67.29%
- Daily rates average $112.82
Shoulder Season
- Revenue averages $1543.37 per month
- Occupancy maintains 42.58%
- Daily rates hold at $104.52
Low Season (November, December, January)
- Revenue drops to $861.96 per month
- Occupancy decreases to 31.13%
- Daily rates adjust to $100.02
Is it still profitable to do Airbnb in Toulon in 2025?
Yes! Toulon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1543 and As a mature market with 1654 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Toulon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Le Mourillon | Charming seaside neighborhood known for its beautiful beaches and vibrant promenade. Ideal for tourists looking for sun and relaxation, with easy access to the Mediterranean. | Mourillon Beach, Fort Saint-Louis, Toulon Marina, Cultural centers, Local cafes and restaurants |
| Old Town (Vieux Toulon) | Historic district filled with quaint streets and rich history. Visitors are drawn to its local markets and cultural sites, making it a great spot for an immersive experience. | Cours Lafayette Market, Toulon Cathedral, Place Puget, Museum of the Navy, Rue des Arts |
| Toulon City Center | The bustling heart of Toulon with shops, restaurants, and easy access to transportation. A popular choice for urban travelers looking for convenience and excitement. | Place de la Liberté, Toulon Opera, Theatre Liberté, Shopping boutiques, Restaurants and cafes |
| La Seyne-sur-Mer | Located just outside Toulon, known for its stunning coastal scenery and family-friendly beaches. Attracts families and leisure travelers looking for diverse activities. | Les Sablettes Beach, Fort de Balaguier, Theatre de la Mer, Promenade des Sablettes, Water sports activities |
| Gare Maritime | Close to the ferry terminal and a key transportation hub for visitors heading to nearby islands. Great for those looking to explore the surrounding area or travel further. | Ferry services to Porquerolles, La Tour Royale, Maritime Museum, Nearby cafes and bars, Vibrant waterfront |
| Porte d'Italie | A lively neighborhood that showcases local life, with a blend of restaurants and shops. Provides a more authentic experience for visitors looking to integrate with local culture. | Local markets, Cafés and bakeries, Cultural events at local venues, Street art, Parks and green spaces |
| Sanary-sur-Mer | A picturesque coastal town known for its sunny weather, beaches, and charming marina. A favorite among tourists seeking a laid-back Mediterranean vibe. | Sanary Beach, Port of Sanary, Markets and artisan shops, Cultural festivals, Wine tasting experiences |
| Six-Fours-les-Plages | Famous for its beautiful beaches and family-oriented atmosphere, it's perfect for summer getaways and is located close to nature and adventure activities. | Beach of La Coudoulière, Cap Sicié, Tamaris Beach, Water sports facilities, Natural parks and trails |
Do you need a license for Airbnb in Toulon?
We recommend checking directly with Toulon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Toulon
"La Masure", unique, waterfront house
Entire Place • 6 bedrooms
Anse Méjean, great landscape, right by the seaside
Entire Place • 5 bedrooms
Domaine de la Jausserane - Villa Jausserane
Entire Place • 3 bedrooms
Beautiful property facing Toulon harbor
Entire Place • 6 bedrooms
Sea view villa, pool/spa, walking distance to beaches
Entire Place • 5 bedrooms
LOFT /City Center/ 2 parking
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Toulon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laurence Et François | 37 | $551,498 | 1860 | 4.54/5.0 |
| Christopher | 17 | $388,447 | 913 | 4.50/5.0 |
| Sarah | 12 | $336,008 | 430 | 4.76/5.0 |
| Roman | 18 | $330,812 | 228 | 4.16/5.0 |
| Harry | 18 | $281,336 | 2496 | 4.83/5.0 |
| GregBnb | 31 | $218,421 | 1881 | 4.37/5.0 |
| Marjory | 13 | $205,069 | 78 | 3.59/5.0 |
| Ronald | 2 | $186,860 | 40 | 4.82/5.0 |
| Jérôme | 9 | $170,712 | 138 | 4.71/5.0 |
| Ouikey | 16 | $165,548 | 79 | 2.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Toulon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with apartment & condo and house properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 1,654 properties in Toulon shows that 1 bedroom properties are most prevalent, making up 46.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.4% of all listings.
Key Insights
- Most common: 1 bedroom (46.8%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 67.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,654 properties in Toulon reveals that 2 guests properties dominate the market, representing 33.7% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 64.2% of the market.
Key Insights
- Most common capacity: 2 guests (33.7% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 64.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,654 properties in Toulon, the most common availability pattern is 271-366 days (50.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.4%)
- Most common booking duration: 31-90 days (32.3%)
- Properties with high availability (180+ days): 79.7%
- Properties with long-term bookings (180+ days): 21.6%
Minimum Stay Distributions
1 Night
376 listings
26.8% of total
2 Nights
379 listings
27% of total
3 Nights
238 listings
17% of total
4-6 Nights
238 listings
17% of total
7-29 Nights
113 listings
8.1% of total
30+ Nights
59 listings
4.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.8%
- Mid-length stays (4-6 nights) represent 17% of listings
- Monthly+ stays (4.2%) suggest a stable extended-stay market
- High market flexibility with 70.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
36 listings
2.8% of total
Flexible
391 listings
30.1% of total
Moderate
374 listings
28.8% of total
Firm
238 listings
18.3% of total
Strict
259 listings
20% of total
Key Insights
- Flexible is the preferred policy at 30.1% of listings
- The market shows a balanced distribution between guest-friendly (58.9%) and strict (38.3%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 2.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 65 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 34 days
- Summer shows the longest average booking window at 62 days, while Winter has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 62 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Toulon
Below is the distribution of amenities across listings in Toulon:
Traveler Demographics
Key Insights
- Domestic travelers make up 76.7% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (5.2%) and United Kingdom (3%)
- French is the top language at 43.8%, followed by English (36.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.5%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Toulon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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