Airbnb Market Analytics, Statistics and Data in Tarascon, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tarascon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tarascon:
How much do Airbnb hosts make on average per month in Tarascon?
The short-term rental market in Tarascon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,131 per month
- Strong performing properties (top 25%) make $2,395 or more
- Best-in-class properties (top 10%) achieve $4,412+ monthly
- Entry-level properties (bottom 25%) typically earn around $580
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tarascon
The market in Tarascon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tarascon
Daily rates in Tarascon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $205 or more
- Best-in-class properties (top 10%) pull in $421+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Tarascon
Peak Season (August, July, June)
- Revenue peaks at $3134.81 per month
- Occupancy rates reach 52.61%
- Daily rates average $229.98
Shoulder Season
- Revenue averages $1979.62 per month
- Occupancy maintains 36.76%
- Daily rates hold at $208.94
Low Season (November, January, February)
- Revenue drops to $1226.69 per month
- Occupancy decreases to 22.54%
- Daily rates adjust to $189.51
Is it still profitable to do Airbnb in Tarascon in 2025?
Yes! Tarascon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $1980 and The market's 124 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tarascon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tarascon Centre | The historic heart of Tarascon, featuring beautiful architecture, boutiques, and large squares for events. A prime destination for visitors wanting to experience the charm and history of Provence. | Tarascon Castle, Saint Martha's Church, Lycee Frédéric Mistral, Local cafes and shops, Place Gabriel Péri |
| Parc Naturel Régional des Alpilles | A magnificent natural park close to Tarascon, known for its stunning landscapes and outdoor activities. Ideal for nature lovers and those seeking tranquility away from urban areas. | Les Baux-de-Provence, Hiking trails, Cycling paths, Scenic viewpoints, Gorges de la Nesque |
| Avignon | Just a short drive from Tarascon, Avignon is famous for its historical architecture, including the Palais des Papes. A hotspot for tourists looking to explore culture and history. | Palais des Papes, Pont Saint-Bénézet, Avignon Theatre Festival, Rocher des Doms, Local wine tastings |
| Saint-Rémy-de-Provence | A charming Provencal village known for its art scene and markets. Attracts tourists interested in history, art, and the picturesque setting of Provence. | Van Gogh Museum, Roman ruins, Weekly market, Local restaurants, L'Isle-sur-la-Sorgue nearby |
| Arles | Rich in Roman history and cultural events, Arles offers a vibrant atmosphere for visitors. Great for those interested in heritage and art, especially during the summer festivities. | Amphitheatre of Arles, Van Gogh sites, Alyscamps, Arles Festival, Local artisan shops |
| Nîmes | A city known for its well-preserved Roman monuments. Nîmes attracts a lot of tourists, making it a great potential Airbnb market for those interested in historical attractions. | Arena of Nîmes, Maison Carrée, Jardins de la Fontaine, Local markets, Nîmes Museum |
| Fontvieille | A quaint Provencal village famous for its windmills and historical sites. Perfect for those interested in rural charm and small-town experiences. | Alphonse Daudet's Windmill, Local vineyards, Hiking opportunities, Provencal markets, Cultural events |
| Baux-de-Provence | A picturesque hilltop village known for its stunning views and medieval architecture. Great for tourists looking for unique experiences in breathtaking surroundings. | Château des Baux, Carrières de Lumières, Artisan shops, Local cuisine, Beautiful viewpoints |
Do you need a license for Airbnb in Tarascon?
We recommend checking directly with Tarascon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tarascon
Quiet pool jacuzzi pool pool pool
Entire Place • 7 bedrooms
Mas des Castors
Entire Place • 5 bedrooms
Authentic Mas in the heart of Provence
Entire Place • 5 bedrooms
Villa in Provence with private pool
Entire Place • 5 bedrooms
Secluded Bastide In Provence/ Alpilles
Entire Place • 7 bedrooms
Grange Mas en Provence
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tarascon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sandrine | 1 | $101,523 | 119 | 4.82/5.0 |
| Martin | 1 | $97,836 | 62 | 4.66/5.0 |
| Nathalie | 2 | $78,845 | 361 | 4.82/5.0 |
| Paul | 1 | $74,652 | 49 | 4.92/5.0 |
| Wolfgang | 1 | $68,527 | 5 | 4.80/5.0 |
| Pascal | 1 | $48,935 | 15 | 4.60/5.0 |
| Gergana Et Patrice | 1 | $48,551 | 78 | 5.00/5.0 |
| Dennis | 2 | $46,003 | 49 | 4.93/5.0 |
| 449488095 | 1 | $44,630 | 0 | 0.00/5.0 |
| Delphine Et Christophe | 2 | $43,581 | 10 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tarascon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.9%), with house and apartment & condo properties comprising 77.4% of inventory
- Strong specialty sector (22.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.6% combined)
Room Capacity Distribution
Analysis of 124 properties in Tarascon shows that 1 bedroom properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.9% of all listings.
Key Insights
- Most common: 1 bedroom (37.1%)
- Least common: 4 bedrooms (9.7%)
- Market concentration: 58.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 124 properties in Tarascon reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.8% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 5 guests (1.6% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 50.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 124 properties in Tarascon, the most common availability pattern is 271-366 days (59.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (59.7%)
- Most common booking duration: 31-90 days (29.8%)
- Properties with high availability (180+ days): 84.7%
- Properties with long-term bookings (180+ days): 16.1%
Minimum Stay Distributions
1 Night
35 listings
34.3% of total
2 Nights
32 listings
31.4% of total
3 Nights
12 listings
11.8% of total
4-6 Nights
13 listings
12.7% of total
7-29 Nights
8 listings
7.8% of total
30+ Nights
2 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.7%
- Mid-length stays (4-6 nights) represent 12.7% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 77.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
2.2% of total
Flexible
24 listings
26.7% of total
Moderate
26 listings
28.9% of total
Firm
12 listings
13.3% of total
Strict
26 listings
28.9% of total
Key Insights
- Moderate is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (55.6%) and strict (42.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 88 days
- Shortest booking windows are in Jan, Feb, Dec, averaging 33 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Dec when lead times are shortest
Popular Airbnb Amenities in Tarascon
Below is the distribution of amenities across listings in Tarascon:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (5.9%) and United Kingdom (3.5%)
- French is the top language at 42.6%, followed by English (36.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tarascon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
| Redessan | 19 | $2,884 | $338.57 | 36% |
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