Airbnb Market Analytics, Statistics and Data in Salon de Provence, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salon de Provence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salon de Provence:
How much do Airbnb hosts make on average per month in Salon de Provence?
The short-term rental market in Salon de Provence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,352 per month
- Strong performing properties (top 25%) make $2,132 or more
- Best-in-class properties (top 10%) achieve $3,303+ monthly
- Entry-level properties (bottom 25%) typically earn around $689
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salon de Provence
The market in Salon de Provence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salon de Provence
Daily rates in Salon de Provence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $82 per night
- Strong performing properties (top 25%) secure $127 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Salon de Provence
Peak Season (August, July, June)
- Revenue peaks at $2658.87 per month
- Occupancy rates reach 64.15%
- Daily rates average $135.15
Shoulder Season
- Revenue averages $1767.71 per month
- Occupancy maintains 46.35%
- Daily rates hold at $125.47
Low Season (November, December, January)
- Revenue drops to $1151.81 per month
- Occupancy decreases to 33.31%
- Daily rates adjust to $118.36
Is it still profitable to do Airbnb in Salon de Provence in 2025?
Yes! Salon de Provence demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1768 and With 230 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salon de Provence
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Charming medieval town with picturesque streets, historical sites, and vibrant markets. Ideal for tourists wanting to explore the local culture and history. | Saint-Michel Church, The Town Hall, Old Town Streets, Musee Nostang, Provencal Market |
| Park of the Saint Auriol | A serene park area ideal for families and nature lovers, popular for picnics and outdoor activities, making it a tranquil spot for visitors. | Saint Auriol Park, Walking Trails, Picnic Areas, Kids Playground |
| Salon de Provence Vineyards | Surrounding vineyards with beautiful landscapes and opportunities for wine tasting. Attracts wine enthusiasts and travelers looking for an authentic Provençal experience. | Local Wineries, Wine Tasting Tours, Vineyard Views |
| The Nostang Valley | Scenic valley featuring outdoor activities such as hiking and biking, perfect for adventure seekers looking for an escape into nature. | Hiking Trails, Biking Routes, Scenic Views, Nature Spots |
| Local Boutiques and Cafes | A lively area filled with local shops, boutiques, and cafes. Highly frequented by tourists seeking unique souvenirs and local cuisine. | Quaint Cafes, Shops with Local Crafts, Outdoor Dining Areas |
| Chateau de l'Emperi | A historic castle that attracts history buffs and those interested in cultural heritage, offering guided tours and beautiful views. | Chateau Tours, Cultural Events, Gardens, Historical Exhibits |
| Festival and Events Venue | Host of various local festivals and events throughout the year, attracting visitors seeking cultural experiences and community events. | Local Festivals, Art Shows, Cultural Events |
| Nearby Nature Reserves | Close proximity to nature reserves offers visitors stunning natural landscapes and outdoor activities, appealing to eco-tourists. | Nature Trails, Wildlife Observations, Guided Tours |
Do you need a license for Airbnb in Salon de Provence?
We recommend checking directly with Salon de Provence's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salon de Provence
Baraka
Entire Place • 3 bedrooms
215 m² family home with swimming pool
Entire Place • 6 bedrooms
Nice home in Salon de Provence with kitchen
Entire Place • 2 bedrooms
Villa 34
Entire Place • 3 bedrooms
Pretty house with a pool
Entire Place • 5 bedrooms
Maison en Provence with private pool, pine forest view
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Salon de Provence
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 433008401 | 1 | $103,861 | 1 | 0.00/5.0 |
| Dorian Et Muriel | 6 | $81,855 | 156 | 4.87/5.0 |
| Christophe | 1 | $77,693 | 12 | 4.92/5.0 |
| Clara | 5 | $77,364 | 43 | 3.88/5.0 |
| Novasol | 1 | $68,746 | 11 | 4.73/5.0 |
| René | 5 | $64,007 | 201 | 4.54/5.0 |
| Novasol | 1 | $59,389 | 21 | 4.76/5.0 |
| Vincent | 3 | $57,482 | 8 | 1.67/5.0 |
| David | 1 | $54,978 | 7 | 4.86/5.0 |
| Jean-Baptiste | 2 | $54,908 | 118 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salon de Provence
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.3%), with apartment & condo and house properties comprising 93.0% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (7.0% combined)
Room Capacity Distribution
Analysis of 230 properties in Salon de Provence shows that 1 bedroom properties are most prevalent, making up 43.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.0% of all listings.
Key Insights
- Most common: 1 bedroom (43.5%)
- Least common: 4 bedrooms (2.6%)
- Market concentration: 63.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 230 properties in Salon de Provence reveals that 2 guests properties dominate the market, representing 30.4% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.0% of the market.
Key Insights
- Most common capacity: 2 guests (30.4% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 60.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 230 properties in Salon de Provence, the most common availability pattern is 271-366 days (40.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (40.9%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 69.6%
- Properties with long-term bookings (180+ days): 31.7%
Minimum Stay Distributions
1 Night
55 listings
26.8% of total
2 Nights
73 listings
35.6% of total
3 Nights
27 listings
13.2% of total
4-6 Nights
31 listings
15.1% of total
7-29 Nights
11 listings
5.4% of total
30+ Nights
8 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.4%
- Mid-length stays (4-6 nights) represent 15.1% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.6% of total
Non-refundable
1 listings
0.5% of total
Flexible
56 listings
29.5% of total
Moderate
53 listings
27.9% of total
Firm
32 listings
16.8% of total
Strict
45 listings
23.7% of total
Key Insights
- Flexible is the preferred policy at 29.5% of listings
- The market shows a balanced distribution between guest-friendly (57.4%) and strict (40.5%) policies
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 68 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 31 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Salon de Provence
Below is the distribution of amenities across listings in Salon de Provence:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.3% of total guests, indicating a dominant local market share.
- Primary international markets: Italy (2.8%) and Spain (2%)
- French is the top language at 48.4%, followed by English (33%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Paris and Salon-de-Provence markets
- Develop localized content for Italy and Spain
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salon de Provence. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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