Airbnb Market Analytics, Statistics and Data in Salernes, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salernes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salernes:
How much do Airbnb hosts make on average per month in Salernes?
The short-term rental market in Salernes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,457 per month
- Strong performing properties (top 25%) make $3,181 or more
- Best-in-class properties (top 10%) achieve $5,815+ monthly
- Entry-level properties (bottom 25%) typically earn around $657
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salernes
The market in Salernes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salernes
Daily rates in Salernes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $157 per night
- Strong performing properties (top 25%) secure $274 or more
- Best-in-class properties (top 10%) pull in $386+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Salernes
Peak Season (August, July, June)
- Revenue peaks at $5075.75 per month
- Occupancy rates reach 64.17%
- Daily rates average $220.06
Shoulder Season
- Revenue averages $2365.78 per month
- Occupancy maintains 33.05%
- Daily rates hold at $205.57
Low Season (November, February, January)
- Revenue drops to $1205.19 per month
- Occupancy decreases to 21.47%
- Daily rates adjust to $193.23
Is it still profitable to do Airbnb in Salernes in 2025?
Yes! Salernes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and solid monthly revenue averaging $2366 and The market's 120 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salernes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center of Salernes | Charming village center known for its traditional Provençal architecture, local markets, and proximity to scenic countryside. Ideal for travelers seeking an authentic French experience. | Church of Saint-Jean-Baptiste, Salernes Thursday Market, Arts and Crafts shops, Provençal countryside, Nearby vineyards |
| Tourtour | Known as 'the village in the sky', Tourtour offers stunning views and a picturesque setting. Attracts visitors looking for tranquility and beautiful landscapes. | La Place de la Mairie, The Chapelle Sainte-Anne, Scenic viewpoints, Local art galleries, Historical architecture |
| Aups | Aups is a gateway to the Verdon Regional Natural Park, making it a prime location for nature lovers and outdoor enthusiasts. Known for its vibrant market and cultural events. | Aups Market, The Verdon Gorge, Historic sites, Nearby hiking trails, Local festivals |
| Cotignac | Famous for its beautiful cliffside location and lively atmosphere. It attracts artists and those searching for a quaint, bohemian village experience. | Cotignac’s Waterfall, The Sacred Rock, Artisan shops, Outdoor cafes, Cultural events |
| Sillans-la-Cascade | A hidden gem near a stunning waterfall, perfect for those who want to explore natural beauty. Attracts families and outdoor explorers. | Sillans Waterfall, Hiking paths, Picnic areas, Natural parks, Wildlife watching |
| Lorgues | An appealing village rich in history and gastronomy. Known for its local markets and proximity to olive groves and vineyards, appealing to food lovers. | Lorgues Market, Château de Lorgues, Local wineries, Olive oil tastings, Cultural heritage sites |
| Les Arcs-sur-Argens | A picturesque village located along the Argens River, known for its medieval architecture and vineyards. Great for wine tourists and history buffs. | The old town, Château des Arcs, Wine tours, Riverside walks, Local festivals |
| Draguignan | A larger town with rich history and eclectic shops. It serves as a gateway to exploring the surrounding countryside and is convenient for tourists. | Draguignan Museum, Historic town center, Shopping streets, Nearby wineries, Cultural events |
Do you need a license for Airbnb in Salernes?
We recommend checking directly with Salernes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (15% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salernes
The Famous "Le Petit Chateau Salernes"
Entire Place • N/A
Mas Divazur, family home in the heart of the Var
Entire Place • 7 bedrooms
Villa Bougainville Salernes for 12P, airco, WIFI
Entire Place • 6 bedrooms
Le Mas Benoit - Salernes
Entire Place • 2 bedrooms
Beautiful property (pool, jacuzzi, river...)
Entire Place • 7 bedrooms
Lovely Villa with jacuzzi swimming pool and fire pit
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Salernes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 38894594 | 1 | $129,505 | 13 | 4.92/5.0 |
| Flora | 1 | $79,506 | 39 | 4.92/5.0 |
| Marije & Peter | 1 | $75,589 | 75 | 4.91/5.0 |
| Celine | 1 | $67,835 | 20 | 4.90/5.0 |
| Hervé Dherbecourt | 3 | $61,711 | 49 | 4.98/5.0 |
| César | 3 | $57,886 | 22 | 3.15/5.0 |
| Frederique | 1 | $53,768 | 87 | 4.62/5.0 |
| Audrey | 1 | $53,007 | 4 | 5.00/5.0 |
| Charlotte | 2 | $52,736 | 415 | 4.93/5.0 |
| Sophie | 1 | $49,624 | 28 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salernes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with house and apartment & condo properties comprising 91.7% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (3.3% combined)
Room Capacity Distribution
Analysis of 120 properties in Salernes shows that 3 bedrooms properties are most prevalent, making up 28.3% of the market. The market tends to favor smaller properties, with 3 bedrooms and 2 bedrooms together representing 54.2% of all listings.
Key Insights
- Most common: 3 bedrooms (28.3%)
- Least common: 5+ bedrooms (9.2%)
- Market concentration: 54.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 120 properties in Salernes reveals that 8+ guests properties dominate the market, representing 25% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 50.0% of the market.
Key Insights
- Most common capacity: 8+ guests (25% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 50.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 120 properties in Salernes, the most common availability pattern is 271-366 days (65% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.3% of properties).
Key Insights
- Most common availability window: 271-366 days (65%)
- Most common booking duration: 31-90 days (38.3%)
- Properties with high availability (180+ days): 95.8%
- Properties with long-term bookings (180+ days): 5.0%
Minimum Stay Distributions
1 Night
21 listings
20.4% of total
2 Nights
19 listings
18.4% of total
3 Nights
22 listings
21.4% of total
4-6 Nights
18 listings
17.5% of total
7-29 Nights
21 listings
20.4% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.8%
- Mid-length stays (4-6 nights) represent 17.5% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 60.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.9% of total
Super Strict 60 Days
4 listings
3.9% of total
Flexible
20 listings
19.4% of total
Moderate
17 listings
16.5% of total
Firm
30 listings
29.1% of total
Strict
30 listings
29.1% of total
Key Insights
- Firm is the preferred policy at 29.1% of listings
- The market shows a balanced distribution between guest-friendly (35.9%) and strict (58.2%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 95 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 29 days
- Summer shows the longest average booking window at 95 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 95 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Salernes
Below is the distribution of amenities across listings in Salernes:
Traveler Demographics
Key Insights
- Domestic travelers make up 75% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (5.8%) and Belgium (4.2%)
- French is the top language at 43.2%, followed by English (36.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Marseille and Nice markets
- Develop localized content for Germany and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salernes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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