Saint-Martin-du-Var Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Saint-Martin-du-Var in 2025? Explore comprehensive Airbnb analytics for Saint-Martin-du-Var, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Saint-Martin-du-Var, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Saint-Martin-du-Var, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Martin-du-Var Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Martin-du-Var Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Martin-du-Var (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Martin-du-Var is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Martin-du-Var is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Martin-du-Var across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,789 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,280 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $732, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Martin-du-Var
Saint-Martin-du-Var Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Martin-du-Var STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Martin-du-Var:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Martin-du-Var
Average Daily Rate (ADR) Airbnb Trends in Saint-Martin-du-Var (2025)
Effective short term rental pricing strategy in Saint-Martin-du-Var involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Martin-du-Var typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Martin-du-Var
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Airbnb Seasonality Analysis & Trends in Saint-Martin-du-Var (2025)
Peak Season (August, July, June)
- Revenue averages $4,406 per month
- Occupancy rates average 57.5%
- Daily rates average $227
Shoulder Season
- Revenue averages $2,140 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $199
Low Season (January, February, December)
- Revenue drops to average $959 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $194
Seasonality Insights for Saint-Martin-du-Var
- The Airbnb seasonality in Saint-Martin-du-Var shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Martin-du-Var's highest earning potential, with monthly revenues capable of climbing to $5,198, occupancy reaching a high of 69.3%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $767, occupancy could drop to 17.8%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Martin-du-Var.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Martin-du-Var seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Martin-du-Var (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Martin-du-Var? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Saint-Martin-du-Var Village | Charming village atmosphere combined with proximity to Nice and the French Riviera. Offers a peaceful retreat with local cafes and markets, ideal for travelers looking for an authentic experience. | Local markets, Village square, Nearby hiking trails, Cafes, Historical buildings |
| Nice (nearby) | Being close to Nice allows guests to enjoy the luxury, beaches, and nightlife while staying in a quieter location. Nice is a major tourist destination with vibrant culture and attractions. | Promenade des Anglais, Old Town (Vieux Nice), Castle Hill, Nice Carnival, Museums |
| Cagnes-sur-Mer | A lovely coastal town known for its beautiful beaches and art scene. Ideal for tourists looking for sun and culture, just a short drive from Saint-Martin-du-Var. | Grimaldi Castle, St. Paul de Vence, Beaches, Marina, Art workshops |
| Saint-Paul-de-Vence | Famous for its historic art community and beautiful architecture. A preferred location for visitors interested in art, culture, and history within a charming village setting. | Fondation Maeght, Historic town center, Art galleries, Mediterranean gardens, Scenic views |
| Vence | A picturesque town with medieval architecture and a vibrant arts scene. Appeals to tourists seeking both culture and relaxation, with scenic views of the Côte d'Azur. | Vence Cathedral, Historic city walls, Chapelle du Rosaire, Art festivals, Local crafts |
| Antibes | Known for its stunning beaches and the famous Picasso Museum, Antibes combines leisure and culture. A great place for guests looking for fun in the sun and artistic inspiration. | Picasso Museum, Antibes Old Town, Juan-les-Pins, Beaches, Marina |
| Grasse | Famous for its perfume industry and beautiful hilltop views. Attracts visitors interested in perfumery and the natural beauty of the region. | Perfume factories, Old town, Fragonard Museum, Cultural festivals, Hilltop views |
| Mouans-Sartoux | A relaxed atmosphere with vineyards and parks, a suitable choice for families and nature lovers looking to explore the countryside near the Riviera. | Cultural events, Local vineyards, Parks, Historic buildings, Markets |
Understanding Airbnb License Requirements & STR Laws in Saint-Martin-du-Var (2025)
While Saint-Martin-du-Var, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Martin-du-Var to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Martin-du-Var (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Martin-du-Varbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa, between Nice and Monaco and exceptional views
Entire Place • 3 bedrooms
Unusual nights in a Lodge with a Jacuzzi
Entire Place • N/A
HappyFew La Villa Lilac
Entire Place • 4 bedrooms
Villa with pool on the French Riviera
Entire Place • 3 bedrooms
Independent air-conditioned apartment with pool
Entire Place • 3 bedrooms
Charming villa with pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Martin-du-Var (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Martin-du-Var based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanina | 1 | $95,570 | 36 | 4.89/5.0 |
| Christian | 1 | $71,984 | 547 | 4.99/5.0 |
| Jade | 1 | $23,926 | 3 | 4.33/5.0 |
| Benjamin | 1 | $20,069 | 13 | 4.77/5.0 |
| Sandrine | 1 | $18,505 | 8 | 4.88/5.0 |
| Jean-Baptiste | 1 | $17,369 | 4 | 4.50/5.0 |
| Sebastien Florent | 1 | $14,861 | 37 | 4.68/5.0 |
| Patrick | 1 | $9,863 | 321 | 4.92/5.0 |
| Cyndie D | 1 | $9,281 | 8 | 4.88/5.0 |
| Michel | 1 | $8,143 | 128 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Martin-du-Var.
Dive Deeper: Advanced Saint-Martin-du-Var STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Martin-du-Var. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Martin-du-Var Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Martin-du-Var
- The Saint-Martin-du-Var Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Martin-du-Var, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Saint-Martin-du-Var Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Martin-du-Var
- The dominant room capacity in Saint-Martin-du-Var is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Saint-Martin-du-Var, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Martin-du-Var.
Saint-Martin-du-Var Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Martin-du-Var
- The most common guest capacity trend in Saint-Martin-du-Var vacation rentals is listings accommodating 2 guests (26.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Saint-Martin-du-Var STR market, accounting for 52.6% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Martin-du-Var.
- On average, properties in Saint-Martin-du-Var are equipped to host 4.4 guests.
Saint-Martin-du-Var Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Martin-du-Var
- The most common availability pattern in Saint-Martin-du-Var falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Martin-du-Var (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Martin-du-Var Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
3 listings
15.8% of total
3 Nights
2 listings
10.5% of total
4-6 Nights
8 listings
42.1% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Martin-du-Var is 4-6 Nights, adopted by 42.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 42.1% of Saint-Martin-du-Var hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Martin-du-Var.
Saint-Martin-du-Var Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
21.1% of total
Moderate
6 listings
31.6% of total
Firm
2 listings
10.5% of total
Strict
7 listings
36.8% of total
Cancellation Policy Insights for Saint-Martin-du-Var
- The prevailing Airbnb cancellation policy trend in Saint-Martin-du-Var is Strict, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (52.7%) and stricter (47.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.8% market standard in Saint-Martin-du-Var.
- With 36.8% using Strict terms, this is a viable option in Saint-Martin-du-Var, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Martin-du-Var.
Saint-Martin-du-Var STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Martin-du-Var
- The overall average booking lead time for vacation rentals in Saint-Martin-du-Var is 43 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Saint-Martin-du-Var.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Martin-du-Var averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Martin-du-Var (2025)
Amenity Prevalence
Amenity Insights for Saint-Martin-du-Var
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Martin-du-Var to stay competitive.
Saint-Martin-du-Var Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Martin-du-Var
- The typical guest profile for Airbnb in Saint-Martin-du-Var consists of primarily domestic travelers (73%), often arriving from nearby Nice, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 73.2% of guests.
- Key international markets include France (73.2%) and United Kingdom (6.3%).
- Top languages spoken are French (49.3%) followed by English (31.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nice and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Martin-du-Var Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,536 | $414.19 | 44% |
| Cossano Belbo | 12 | $4,172 | $324.75 | 40% |
| Saint-Jean-Cap-Ferrat | 110 | $3,687 | $425.62 | 44% |
| Ramatuelle | 227 | $3,318 | $668.30 | 37% |
| Saint-Tropez | 766 | $3,028 | $489.06 | 37% |
| Cassinasco | 19 | $3,016 | $538.06 | 36% |
| Villefranche-sur-Mer | 486 | $2,800 | $262.56 | 50% |
| Èze | 168 | $2,719 | $322.65 | 44% |
| Monaco | 182 | $2,671 | $421.59 | 37% |
| Beausoleil | 599 | $2,648 | $261.96 | 46% |