Rustrel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Rustrel in 2025? Explore comprehensive Airbnb analytics for Rustrel, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Rustrel, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 59 active listings.
Whether you're considering an Airbnb investment in Rustrel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rustrel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rustrel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rustrel (2025)
Understanding the monthly revenue variations for Airbnb listings in Rustrel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rustrel is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rustrel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,418 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,300 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $747, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rustrel
Rustrel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rustrel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rustrel:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rustrel
Average Daily Rate (ADR) Airbnb Trends in Rustrel (2025)
Effective short term rental pricing strategy in Rustrel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rustrel typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $233 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Rustrel
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Airbnb Seasonality Analysis & Trends in Rustrel (2025)
Peak Season (August, July, April)
- Revenue averages $2,724 per month
- Occupancy rates average 50.0%
- Daily rates average $207
Shoulder Season
- Revenue averages $1,909 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $202
Low Season (January, November, December)
- Revenue drops to average $1,120 per month
- Occupancy decreases to average 25.9%
- Daily rates adjust to average $199
Seasonality Insights for Rustrel
- The Airbnb seasonality in Rustrel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rustrel's highest earning potential, with monthly revenues capable of climbing to $3,172, occupancy reaching a high of 59.6%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $987, occupancy could drop to 23.3%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rustrel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rustrel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rustrel (2025)
Exploring the top neighborhoods for short-term rentals in Rustrel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roussillonn | A picturesque village known for its ochre cliffs and vibrant colors, attracting tourists for its stunning landscapes and art scene. | Ochre Cliffs, Village of Roussillon, Excursion through the Ochre Trail, Art galleries, Provencal market |
| Gordes | One of the most beautiful villages in France, with stunning views of the Luberon mountains, popular among tourists for its charm and elegance. | Village of Gordes, Abbey of Senanque, Luberon National Park, Local vineyards, Shopping in artisanal shops |
| Bonnieux | A charming hilltop village that offers breathtaking views and less tourist traffic, making it a serene getaway in the heart of Provence. | Historic Bonnieux, Church of Our Lady of the Assumption, Lavender fields, Wine tasting tours, Local markets |
| Lubéron Natural Park | A scenic area known for its breathtaking landscapes, hiking opportunities, and charming villages, perfect for nature lovers. | Hiking trails, Beautiful landscapes, Wildlife viewing, Provencal cuisine, Charming small villages |
| Apt | Known for its rich history and as a center for the local markets, it's an ideal spot for visitors looking for authentic Provence experiences. | Apt Market, The Museum of the Aptois, Lavender and ochre workshops, Cascades of Colorado, Cafes and local bakeries |
| Menerbes | An attractive village located in Luberon, known for its stunning landscapes and historical significance, appealing to both tourists and history fans. | Fortified village, Wine estates, Local museums, Artisanal shops, Gorgeous views |
| L'Isle-sur-la-Sorgue | Famous for its antique markets and canals, this town attracts visitors interested in antiquing and scenic water views. | Antique markets, Canal walks, Ile de la Barthelasse, Moulin de Borg, Local restaurants |
| Cavaillon | The gateway to Provence, known for its historic sites and culinary delights, making it a great stop for tourists exploring the region. | Cavaillon's Jewish history, Santon Museum, Local vineyards, Culinary tours, Provençal cuisine |
Understanding Airbnb License Requirements & STR Laws in Rustrel (2025)
While Rustrel, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rustrel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Rustrel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rustrelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Les petits cabanons
Entire Place • 4 bedrooms
Mas du Colorado, 42 couchages,
Entire Place • 7 bedrooms
Stylish Village Home - Roof terrace & Wine Cellar
Entire Place • 3 bedrooms
mas des amis 5 chambre
Entire Place • 5 bedrooms
Beautiful house in Provence
Entire Place • 5 bedrooms
Stunning villa with pool in the Luberon
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rustrel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rustrel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Serge | 3 | $112,227 | 2 | N/A/5.0 |
| Angelique | 1 | $82,271 | 13 | 4.85/5.0 |
| Yangbin | 4 | $60,182 | 16 | 4.50/5.0 |
| Beth | 1 | $53,488 | 98 | 4.97/5.0 |
| Pascale | 2 | $47,945 | 8 | 5.00/5.0 |
| Roxane & Martin | 5 | $42,479 | 22 | 4.62/5.0 |
| Raymond | 1 | $35,883 | 27 | 4.96/5.0 |
| Pascale | 2 | $30,490 | 416 | 4.71/5.0 |
| Jean Marie | 3 | $27,301 | 615 | 4.89/5.0 |
| Kati | 3 | $26,418 | 268 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rustrel.
Dive Deeper: Advanced Rustrel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rustrel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRustrel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rustrel
- The Rustrel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rustrel, House properties are the most common (67.8%), reflecting the local real estate landscape.
- Houses represent a significant 67.8% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Rustrel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rustrel
- The dominant room capacity in Rustrel is 1 bedroom listings, making up 32.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.6% of the active Airbnb listings in Rustrel, indicating a high concentration in these sizes.
- A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rustrel.
Rustrel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rustrel
- The most common guest capacity trend in Rustrel vacation rentals is listings accommodating 2 guests (22%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Rustrel STR market, accounting for 42.3% of listings.
- 33.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rustrel.
- On average, properties in Rustrel are equipped to host 4.4 guests.
Rustrel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rustrel
- The most common availability pattern in Rustrel falls within the 271-366 days range, representing 61% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rustrel (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rustrel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
19.3% of total
2 Nights
11 listings
19.3% of total
3 Nights
10 listings
17.5% of total
4-6 Nights
10 listings
17.5% of total
7-29 Nights
6 listings
10.5% of total
30+ Nights
9 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Rustrel is 1 Night, adopted by 19.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Rustrel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 19.3% of Rustrel hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rustrel.
Rustrel Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.9% of total
Flexible
9 listings
17.6% of total
Moderate
9 listings
17.6% of total
Firm
19 listings
37.3% of total
Strict
12 listings
23.5% of total
Cancellation Policy Insights for Rustrel
- The prevailing Airbnb cancellation policy trend in Rustrel is Firm, used by 37.3% of listings.
- A majority (60.8%) of hosts in Rustrel utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.3% market standard in Rustrel.
- Regularly review your cancellation policy against competitors and market demand shifts in Rustrel.
Rustrel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rustrel
- The overall average booking lead time for vacation rentals in Rustrel is 67 days.
- Guests book furthest in advance for stays during May (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Rustrel.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Rustrel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rustrel (2025)
Amenity Prevalence
Amenity Insights for Rustrel
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rustrel to stay competitive.
Rustrel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rustrel
- The typical guest profile for Airbnb in Rustrel consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.7% of guests.
- Key international markets include France (75.7%) and Germany (3.9%).
- Top languages spoken are French (39.4%) followed by English (34.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rustrel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Gassin | 386 | $2,499 | $446.12 | 38% |