Airbnb Market Analytics, Statistics and Data in Roussillon, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Roussillon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Roussillon:
How much do Airbnb hosts make on average per month in Roussillon?
The short-term rental market in Roussillon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,700 per month
- Strong performing properties (top 25%) make $3,543 or more
- Best-in-class properties (top 10%) achieve $6,679+ monthly
- Entry-level properties (bottom 25%) typically earn around $798
Revenue Variations by Month
Occupancy Rates Throughout the Year in Roussillon
The market in Roussillon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Roussillon
Daily rates in Roussillon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $173 per night
- Strong performing properties (top 25%) secure $297 or more
- Best-in-class properties (top 10%) pull in $515+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Roussillon
Peak Season (August, July, June)
- Revenue peaks at $5477.13 per month
- Occupancy rates reach 54.31%
- Daily rates average $274.95
Shoulder Season
- Revenue averages $2698.43 per month
- Occupancy maintains 35.18%
- Daily rates hold at $253.22
Low Season (January, February, November)
- Revenue drops to $1280.64 per month
- Occupancy decreases to 20.21%
- Daily rates adjust to $237.64
Is it still profitable to do Airbnb in Roussillon in 2025?
Yes! Roussillon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $2698 and The market's 143 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Roussillon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gordes | A picturesque and quintessential Provençal village renowned for its striking stone architecture and beautiful landscapes. It attracts tourists seeking a tranquil yet upscale experience in the heart of Provence. | Abbaye Notre-Dame de Sénanque, Village des Bories, Gordes Castle, Panorama of Gordes, Local art galleries |
| Roussillon | Famous for its stunning ochre cliffs and vibrant ochre-colored buildings, Roussillon is a charming village that draws visitors for its unique color palette and art scene. | Ochre Trail (Sentier des Ocres), Roussillon village center, Local artisan shops, Roussillon market, Viewpoint over the Luberon |
| L'Isle-sur-la-Sorgue | Known as the Venice of Provence, it features beautiful canals and antique shops, attracting tourists interested in local culture and history along with its famous Sunday market. | Antique shops, Sorgue river canals, Market on Sundays, Musee Campredon, Isle sur la Sorgue historic center |
| Avignon | A historic city with rich cultural heritage and the famous Palais des Papes, Avignon attracts both domestic and international tourists throughout the year. | Palais des Papes, Pont Saint-Bénézet, Avignon Theatre Festival, Rue de la République, Place de l'Horloge |
| Ménerbes | A beautiful and quiet village ideal for those wanting to experience a typical Provençal lifestyle, surrounded by vineyards and scenic views. | Vineyards and wine tasting, Village of Ménerbes, Local markets, Scenic viewpoints, Art galleries |
| Bonnieux | Another charming hilltop village that offers beautiful views of the Luberon valley and is a great base for exploring the surrounding nature and wineries. | Church of Bonnieux, Markets, Luberon national park hikes, Nearby vineyards, Local bistro dining |
| Apt | The capital of the Provence region, Apt is known for its local markets, especially its fruit and vegetable market and is at a crossroads of beautiful landscapes. | Apt market, Gorges de Régalon, Musee de l'Oliveraie, Nearby hiking trails, Lavender fields |
| Pertuis | A lively town that acts as a gateway to the Luberon region, attracting visitors with its vibrant culture and proximity to nature and vineyards. | Pertuis market, Luberon hiking trails, Local vineyards, Cultural events, Historic sites |
Do you need a license for Airbnb in Roussillon?
We recommend checking directly with Roussillon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (13% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Roussillon
Panoramic view of the Luberon - Air conditioning
Entire Place • 5 bedrooms
La Bergerie Provencale - Luberon - Provence
Entire Place • 4 bedrooms
Luberon 6 Bedroom Pool Panorama Canyon Ocres
Entire Place • 6 bedrooms
La Bohème chic & SPA
Entire Place • 2 bedrooms
Stunning villa in the heart of the Luberon
Entire Place • 6 bedrooms
IN ROUSSILLON, BEAUTIFUL BUILDING WITH POOL
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Roussillon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pascale | 1 | $119,984 | 15 | 4.87/5.0 |
| Florence Et Gilles | 7 | $119,711 | 115 | 4.89/5.0 |
| Neil | 1 | $104,106 | 39 | 4.79/5.0 |
| Philippe | 1 | $99,556 | 15 | 5.00/5.0 |
| Florence | 1 | $90,417 | 106 | 4.94/5.0 |
| Victoria | 1 | $87,954 | 32 | 4.91/5.0 |
| Patricia | 5 | $85,019 | 32 | 5.00/5.0 |
| Esprit Lavande | 1 | $77,536 | 33 | 4.91/5.0 |
| Marc Et Véro | 1 | $67,591 | 13 | 5.00/5.0 |
| Alessandra | 1 | $66,679 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Roussillon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.1%), with house and apartment & condo properties comprising 84.6% of inventory
- Untapped potential in others segments (2.1% combined)
Room Capacity Distribution
Analysis of 143 properties in Roussillon shows that 1 bedroom properties are most prevalent, making up 32.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.1% of all listings.
Key Insights
- Most common: 1 bedroom (32.2%)
- Least common: 3 bedrooms (11.2%)
- Market concentration: 53.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 143 properties in Roussillon reveals that 8+ guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 51.0% of the market.
Key Insights
- Most common capacity: 8+ guests (26.6% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 51.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 143 properties in Roussillon, the most common availability pattern is 271-366 days (64.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.6% of properties).
Key Insights
- Most common availability window: 271-366 days (64.3%)
- Most common booking duration: 31-90 days (40.6%)
- Properties with high availability (180+ days): 93.7%
- Properties with long-term bookings (180+ days): 7.7%
Minimum Stay Distributions
1 Night
13 listings
10.3% of total
2 Nights
18 listings
14.3% of total
3 Nights
35 listings
27.8% of total
4-6 Nights
30 listings
23.8% of total
7-29 Nights
26 listings
20.6% of total
30+ Nights
4 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.6%
- Mid-length stays (4-6 nights) represent 23.8% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 52.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.6% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
20 listings
15.9% of total
Moderate
30 listings
23.8% of total
Firm
25 listings
19.8% of total
Strict
48 listings
38.1% of total
Key Insights
- Strict is the preferred policy at 38.1% of listings
- The market shows a balanced distribution between guest-friendly (39.7%) and strict (57.9%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 103 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 45 days
- Summer shows the longest average booking window at 103 days, while Winter has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 103 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Roussillon
Below is the distribution of amenities across listings in Roussillon:
Traveler Demographics
Key Insights
- Domestic travelers make up 48.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (13.7%) and United Kingdom (10.1%)
- English is the top language at 43.7%, followed by French (32.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.6%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Roussillon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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