Pierrerue Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Pierrerue in 2025? Explore comprehensive Airbnb analytics for Pierrerue, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Pierrerue, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Pierrerue, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pierrerue Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pierrerue Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pierrerue (2025)
Understanding the monthly revenue variations for Airbnb listings in Pierrerue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pierrerue is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pierrerue across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $766 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $505, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pierrerue
Pierrerue Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pierrerue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pierrerue:
- Best-in-class properties (Top 10%) achieve 37%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pierrerue
Average Daily Rate (ADR) Airbnb Trends in Pierrerue (2025)
Effective short term rental pricing strategy in Pierrerue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pierrerue typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Pierrerue
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Airbnb Seasonality Analysis & Trends in Pierrerue (2025)
Peak Season (August, September, July)
- Revenue averages $1,673 per month
- Occupancy rates average 45.2%
- Daily rates average $145
Shoulder Season
- Revenue averages $676 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $136
Low Season (January, November, December)
- Revenue drops to average $249 per month
- Occupancy decreases to average 7.2%
- Daily rates adjust to average $149
Seasonality Insights for Pierrerue
- The Airbnb seasonality in Pierrerue shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pierrerue's highest earning potential, with monthly revenues capable of climbing to $2,432, occupancy reaching a high of 68.2%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $178, occupancy could drop to 4.9%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pierrerue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pierrerue seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pierrerue (2025)
Exploring the top neighborhoods for short-term rentals in Pierrerue? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roussillon | A picturesque hilltop village famous for its ochre cliffs and stunning landscapes. Attracts tourists interested in art, nature, and hiking, with a charming atmosphere. | Ochre Cliffs, Cedar Forest, Village of Roussillon, Roussillon's Conservatory of Ochre, Local art galleries |
| Gordes | Known for its stunning stone architecture and breathtaking views, Gordes draws tourists seeking a romantic getaway and a taste of Provence. | Gordes Castle, Abbey of Senanque, Viewpoints over the Luberon, Art galleries, Local markets |
| Lourmarin | Known for its culinary scene and vibrant markets, this village attracts food lovers and those looking for a tranquil retreat in the heart of Provence. | Château de Lourmarin, Lourmarin markets, Local vineyards, Artisan shops, Cafés and restaurants |
| Apt | A bustling town famous for its ancient architecture and vibrant markets. Ideal for visitors looking for a true Provencal experience. | Apt Market, Cathedral of Saint Anne, Historic streets, Luberon Regional Park, Cascades de Sorgue |
| Avignon | A historic city known for its impressive palaces and festivals. It's a cultural hub that attracts tourists year-round. | Palace of the Popes, Pont Saint-Bénézet, Avignon Festival, Place de l'Horloge, Local food markets |
| Isle-sur-la-Sorgue | Recognized for its antique shops and picturesque canals, it is a favorite among visitors seeking unique finds and scenic views. | Antique Market, Sorgue River, Isle-sur-la-Sorgue Market, Art galleries, Café culture |
| Menerbes | This charming village offers stunning views and a peaceful atmosphere, ideal for nature lovers and those seeking relaxation. | Village views, Château de Menerbes, Lavender fields, Local restaurants, Boulevard des Templiers |
| Lubéron National Park | A stunning natural park that attracts outdoor enthusiasts for hiking, biking, and exploring the unique flora and fauna of Provence. | Hiking trails, Rock climbing, Scenic viewpoints, Wildlife spotting, Luberon villages |
Understanding Airbnb License Requirements & STR Laws in Pierrerue (2025)
While Pierrerue, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pierrerue to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pierrerue (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pierreruebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gite Cocotte Luberon, Forcalquier
Entire Place • 1 bedroom
Charming little house
Entire Place • 1 bedroom
Charming quiet cottage
Entire Place • 1 bedroom
Charming family suite -B&B- Pool-Parking-Kitchen.
Private Room • 2 bedrooms
Charming house "Goustesoulé" near Forcalquier
Entire Place • 2 bedrooms
Charming private room - B&B- Balcony-Pool-Parking
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pierrerue (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pierrerue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wendy | 6 | $34,225 | 96 | 4.99/5.0 |
| Lili Céline | 1 | $10,107 | 9 | 4.89/5.0 |
| Eve Et Jérémy | 1 | $10,015 | 68 | 4.79/5.0 |
| Isabelle | 1 | $9,442 | 18 | 5.00/5.0 |
| Aurelie | 1 | $8,523 | 2 | Not Rated |
| Emilie | 1 | $4,158 | 3 | 5.00/5.0 |
| Christian | 2 | $4,114 | 7 | 3.96/5.0 |
| Leila | 1 | $2,306 | 6 | 4.83/5.0 |
| Pascal | 1 | $1,796 | 21 | 4.95/5.0 |
| Ilya | 1 | $1,639 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pierrerue.
Dive Deeper: Advanced Pierrerue STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pierrerue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPierrerue Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pierrerue
- The Pierrerue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 33.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Pierrerue, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Pierrerue Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pierrerue
- The dominant room capacity in Pierrerue is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Pierrerue, indicating a high concentration in these sizes.
Pierrerue Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pierrerue
- The most common guest capacity trend in Pierrerue vacation rentals is listings accommodating 6 guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Pierrerue STR market, accounting for 44.5% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pierrerue.
- On average, properties in Pierrerue are equipped to host 2.9 guests.
Pierrerue Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pierrerue
- The most common availability pattern in Pierrerue falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pierrerue (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
Pierrerue Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.9% of total
2 Nights
10 listings
58.8% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
2 listings
11.8% of total
7-29 Nights
2 listings
11.8% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pierrerue is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.7%) of the Pierrerue Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of Pierrerue hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- A 2-night minimum appears standard (58.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pierrerue.
Pierrerue Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
6 listings
35.3% of total
Firm
5 listings
29.4% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Pierrerue
- The prevailing Airbnb cancellation policy trend in Pierrerue is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Pierrerue.
- Regularly review your cancellation policy against competitors and market demand shifts in Pierrerue.
Pierrerue STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pierrerue
- The overall average booking lead time for vacation rentals in Pierrerue is 47 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (41 days avg.) sees the longest lead times, while Winter (6 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Pierrerue.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Pierrerue averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pierrerue (2025)
Amenity Prevalence
Amenity Insights for Pierrerue
- Essential amenities in Pierrerue that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pierrerue: Hot water.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pierrerue to stay competitive.
Pierrerue Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pierrerue
- The typical guest profile for Airbnb in Pierrerue consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.1% of guests.
- Key international markets include France (76.1%) and Germany (10.9%).
- Top languages spoken are French (35.7%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Aix-en-Provence.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pierrerue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 227 | $3,318 | $668.30 | 37% |
| Vaunaveys-la-Rochette | 10 | $3,079 | $252.42 | 45% |
| Saint-Tropez | 766 | $3,028 | $489.06 | 37% |
| Divajeu | 22 | $3,027 | $400.22 | 39% |
| Gordes | 229 | $2,882 | $391.25 | 39% |
| Redessan | 20 | $2,768 | $327.22 | 31% |
| Goult | 83 | $2,703 | $318.38 | 43% |
| Chantepérier | 22 | $2,596 | $293.44 | 34% |
| Soyans | 12 | $2,595 | $183.50 | 43% |
| Cavillargues | 13 | $2,577 | $294.61 | 39% |