Moustiers-Sainte-Marie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Moustiers-Sainte-Marie in 2025? Explore comprehensive Airbnb analytics for Moustiers-Sainte-Marie, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Moustiers-Sainte-Marie, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Moustiers-Sainte-Marie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moustiers-Sainte-Marie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moustiers-Sainte-Marie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moustiers-Sainte-Marie (2025)
Understanding the monthly revenue variations for Airbnb listings in Moustiers-Sainte-Marie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moustiers-Sainte-Marie is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moustiers-Sainte-Marie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,277 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $678, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moustiers-Sainte-Marie
Moustiers-Sainte-Marie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moustiers-Sainte-Marie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moustiers-Sainte-Marie:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moustiers-Sainte-Marie
Average Daily Rate (ADR) Airbnb Trends in Moustiers-Sainte-Marie (2025)
Effective short term rental pricing strategy in Moustiers-Sainte-Marie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moustiers-Sainte-Marie typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $272+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Moustiers-Sainte-Marie
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Airbnb Seasonality Analysis & Trends in Moustiers-Sainte-Marie (2025)
Peak Season (August, July, September)
- Revenue averages $2,650 per month
- Occupancy rates average 58.4%
- Daily rates average $152
Shoulder Season
- Revenue averages $1,498 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $154
Low Season (January, February, November)
- Revenue drops to average $805 per month
- Occupancy decreases to average 23.2%
- Daily rates adjust to average $152
Seasonality Insights for Moustiers-Sainte-Marie
- The Airbnb seasonality in Moustiers-Sainte-Marie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moustiers-Sainte-Marie's highest earning potential, with monthly revenues capable of climbing to $3,309, occupancy reaching a high of 70.6%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $756, occupancy could drop to 20.6%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moustiers-Sainte-Marie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moustiers-Sainte-Marie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moustiers-Sainte-Marie (2025)
Exploring the top neighborhoods for short-term rentals in Moustiers-Sainte-Marie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Moustiers-Sainte-Marie | A picturesque village in the Alpes-de-Haute-Provence region, known for its charming narrow streets and striking scenery. The location attracts tourists seeking relaxation amidst nature and cultural heritage. | Saint Croix Lake, The Gorges du Verdon, Ceramic workshops, The Chapel of Notre-Dame de Beauvoir, Moustiers-Sainte-Marie's star, Local hiking trails |
| Valensole | Famous for its lavender fields and beautiful landscapes, Valensole draws visitors looking for stunning scenery and tranquility. An ideal spot for summer tourism, particularly during lavender season. | Lavender fields, Lavender Festival, Historic village center, Valensole plateau, Cultural events, Local artisan shops |
| Sainte-Croix-du-Verdon | Nestled next to the stunning Lake Sainte-Croix, this area is perfect for water sports enthusiasts and nature lovers. It’s popular among families and couples looking for outdoor activities and relaxing lakeside experiences. | Lake Sainte-Croix, Boating and water sports, Picnic areas, Scenic viewpoints, Hiking around the lake, Fishing spots |
| La Palud-sur-Verdon | The gateway to the Gorges du Verdon, this village offers breathtaking views and is a hotspot for outdoor activities such as rock climbing and hiking. It attracts adventure seekers looking to explore one of Europe's most beautiful canyons. | Gorges du Verdon, Hiking trails, Rock climbing sites, Viewpoints like Point Sublime, Kayaking routes, Scenic landscapes |
| Aiguines | A historic village overlooking Lake Sainte-Croix, known for its scenic views and proximity to the natural attractions of the region. It appeals to visitors interested in history, culture, and outdoor activities. | Château d'Aiguines, Lake views, Local museums, Cultural heritage sites, Artisan products, Hiking trails |
| Castellane | Known for its impressive landscape and access to the Gorges du Verdon, Castellane is a charming town that serves as a base for various outdoor adventures. It attracts tourists looking for both relaxation and adventure. | Gorges du Verdon, Historic town center, Rock climbing and hiking, Cultural events, Local markets, Unspoiled nature |
| Riez | An ancient town with rich historical significance and close proximity to the Verdon Regional Natural Park. It offers a blend of culture and nature, attracting visitors interested in history and lakeside leisure activities. | Roman ruins, Historic architecture, Local markets, Proximity to Verdon Park, Scenic countryside, Cultural festivals |
| Quinson | A small village known for its prehistoric museum and stunning natural surroundings. It is ideal for tourists who appreciate history, culture, and nature in a peaceful setting. | Prehistoric Museum, Gorges du Verdon nearby, Hiking trails, Visit to local caves, Cultural history, Picturesque village center |
Understanding Airbnb License Requirements & STR Laws in Moustiers-Sainte-Marie (2025)
While Moustiers-Sainte-Marie, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moustiers-Sainte-Marie to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Moustiers-Sainte-Marie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moustiers-Sainte-Mariebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Provencal home in the heart of Moustiers
Entire Place • 2 bedrooms
Moustiers - Le Barry Village House ☆☆☆☆
Entire Place • 2 bedrooms
Nice house with lake view of Saint Croix
Entire Place • 2 bedrooms
Beautiful villa with pool at the foot of the village
Entire Place • 3 bedrooms
Brand new house with pool and views of Moustiers
Entire Place • 2 bedrooms
La maison du Courtil, almond-olive apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moustiers-Sainte-Marie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moustiers-Sainte-Marie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabien | 7 | $112,757 | 806 | 4.92/5.0 |
| Jean Baptiste | 6 | $81,071 | 224 | 4.72/5.0 |
| Robin | 2 | $49,601 | 71 | 5.00/5.0 |
| Nathalie | 2 | $45,616 | 184 | 4.95/5.0 |
| Julien & Aurélie | 5 | $39,343 | 1087 | 4.89/5.0 |
| Hélène | 1 | $35,800 | 162 | 4.88/5.0 |
| Thomas | 1 | $35,639 | 126 | 4.98/5.0 |
| Anna | 3 | $33,336 | 42 | 4.82/5.0 |
| Nicolas | 2 | $31,479 | 217 | 4.79/5.0 |
| Ingrid | 2 | $30,718 | 476 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moustiers-Sainte-Marie.
Dive Deeper: Advanced Moustiers-Sainte-Marie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moustiers-Sainte-Marie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoustiers-Sainte-Marie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moustiers-Sainte-Marie
- The Moustiers-Sainte-Marie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moustiers-Sainte-Marie, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 12.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Moustiers-Sainte-Marie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moustiers-Sainte-Marie
- The dominant room capacity in Moustiers-Sainte-Marie is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Moustiers-Sainte-Marie, indicating a high concentration in these sizes.
Moustiers-Sainte-Marie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moustiers-Sainte-Marie
- The most common guest capacity trend in Moustiers-Sainte-Marie vacation rentals is listings accommodating 2 guests (48.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Moustiers-Sainte-Marie STR market, accounting for 67.9% of listings.
- A significant 48.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Moustiers-Sainte-Marie.
- 14.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moustiers-Sainte-Marie.
- On average, properties in Moustiers-Sainte-Marie are equipped to host 3.2 guests.
Moustiers-Sainte-Marie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moustiers-Sainte-Marie
- The most common availability pattern in Moustiers-Sainte-Marie falls within the 271-366 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moustiers-Sainte-Marie (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moustiers-Sainte-Marie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
23.1% of total
2 Nights
17 listings
21.8% of total
3 Nights
12 listings
15.4% of total
4-6 Nights
10 listings
12.8% of total
7-29 Nights
12 listings
15.4% of total
30+ Nights
9 listings
11.5% of total
Key Insights
- The most prevalent minimum stay requirement in Moustiers-Sainte-Marie is 1 Night, adopted by 23.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.5%) caters to monthly stays (30+ nights) in Moustiers-Sainte-Marie, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 23.1% of Moustiers-Sainte-Marie hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moustiers-Sainte-Marie.
Moustiers-Sainte-Marie Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
17.3% of total
Moderate
19 listings
25.3% of total
Firm
21 listings
28% of total
Strict
22 listings
29.3% of total
Cancellation Policy Insights for Moustiers-Sainte-Marie
- The prevailing Airbnb cancellation policy trend in Moustiers-Sainte-Marie is Strict, used by 29.3% of listings.
- A majority (57.3%) of hosts in Moustiers-Sainte-Marie utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.3% market standard in Moustiers-Sainte-Marie.
- Regularly review your cancellation policy against competitors and market demand shifts in Moustiers-Sainte-Marie.
Moustiers-Sainte-Marie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moustiers-Sainte-Marie
- The overall average booking lead time for vacation rentals in Moustiers-Sainte-Marie is 56 days.
- Guests book furthest in advance for stays during March (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Moustiers-Sainte-Marie.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Moustiers-Sainte-Marie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moustiers-Sainte-Marie (2025)
Amenity Prevalence
Amenity Insights for Moustiers-Sainte-Marie
- Popular amenities like Heating, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moustiers-Sainte-Marie to stay competitive.
Moustiers-Sainte-Marie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moustiers-Sainte-Marie
- The typical guest profile for Airbnb in Moustiers-Sainte-Marie consists of a mix of domestic (55%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 55.2% of guests.
- Key international markets include France (55.2%) and United States (11%).
- Top languages spoken are English (40.3%) followed by French (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moustiers-Sainte-Marie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 19 | $3,583 | $655.58 | 32% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Èze | 167 | $2,720 | $347.44 | 45% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Villefranche-sur-Mer | 519 | $2,572 | $279.10 | 50% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |