Menton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Menton in 2025? Explore comprehensive Airbnb analytics for Menton, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Menton, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,261 active listings.
Whether you're considering an Airbnb investment in Menton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Menton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Menton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Menton (2025)
Understanding the monthly revenue variations for Airbnb listings in Menton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Menton is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Menton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,053+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,727 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $970, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Menton
Menton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Menton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Menton:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Menton
Average Daily Rate (ADR) Airbnb Trends in Menton (2025)
Effective short term rental pricing strategy in Menton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Menton typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Menton
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Airbnb Seasonality Analysis & Trends in Menton (2025)
Peak Season (August, July, September)
- Revenue averages $3,164 per month
- Occupancy rates average 66.4%
- Daily rates average $140
Shoulder Season
- Revenue averages $2,031 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $153
Low Season (January, November, December)
- Revenue drops to average $1,199 per month
- Occupancy decreases to average 31.6%
- Daily rates adjust to average $131
Seasonality Insights for Menton
- The Airbnb seasonality in Menton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Menton's highest earning potential, with monthly revenues capable of climbing to $3,685, occupancy reaching a high of 73.6%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,162, occupancy could drop to 31.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Menton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Menton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Menton (2025)
Exploring the top neighborhoods for short-term rentals in Menton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Charming and historic area with narrow streets and vibrant markets. Attracts tourists looking for authentic Provençal culture and easy access to local shops and restaurants. | Jean Cocteau Museum, Bastion Museum, Menton Market, Church of St. Michael, Villa Maria Serena |
| Beachfront Promenade | Picturesque area along the Mediterranean Sea, ideal for sunbathing and beach activities. Perfect for tourists wanting to enjoy the sun and sea with easy access to cafes and restaurants. | Menton Beaches, Promenade du Soleil, Casino Barrière de Menton, Plage des Sablettes, La Dolce Vita |
| Garavan | Quiet and upscale neighborhood known for its beautiful villas and gardens. Popular with travelers seeking a more serene atmosphere while still close to the town's attractions. | Garavan Beach, Villa Rosa, Bordighera Botanical Gardens, Les Jardins Biovès, Cap Martin |
| Biovès Park | Famous park known for its flower displays and festivals. Attracts visitors throughout the year for leisurely strolls and cultural events. | Biovès Park, Lemon Festival, Cultural Events and Concerts |
| Bordighera | Nearby town with charming coastal views and tranquil atmosphere. A good alternative for tourists looking to explore the Riviera beyond Menton. | Bordighera Beach, Church of St. Mary Magdalene, Mediterranean Gardens, Bordighera Market, Villa Garnier |
| Monti | Scenic hillside area offering stunning views of the Mediterranean. Popular for hiking and nature lovers looking to escape the busy town. | Hiking Trails, Viewpoints of Menton, Natural Parks, Historical Ruins |
| Cemetery of the Old Castle | Historical cemetery known for its impressive architecture and views. Attracts visitors interested in history and stunning panoramas. | Historical Tombs, View Over Menton, Walking Trails, Cultural Significance |
| Cultural Quarter | Area with museums, galleries, and local artisan shops. Attracts those interested in arts and culture, providing a vibrant atmosphere. | Museo della Storia di Mentone, Art Galleries, Local Workshops, Cultural Festivals |
Understanding Airbnb License Requirements & STR Laws in Menton (2025)
Yes, Menton, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Menton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Menton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mentonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hotel Villa Libellule in beautiful Menton
Entire Place • 6 bedrooms
Villa Vista Paradise
Entire Place • 5 bedrooms
Villa Monti: Luxury Private Villa with pool
Entire Place • 3 bedrooms
Relaxation on the French Riviera, 4-star private pool and spa
Entire Place • 4 bedrooms
Villa Mimosa
Entire Place • 4 bedrooms
Beach villa with sea view - 12 P
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Menton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Menton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jacques | 45 | $894,596 | 636 | 4.59/5.0 |
| Amo | 22 | $680,580 | 304 | 4.80/5.0 |
| Marion Keybnb | 23 | $518,641 | 294 | 4.66/5.0 |
| Orlane | 19 | $490,072 | 615 | 4.72/5.0 |
| Arnaud | 25 | $369,885 | 112 | 4.56/5.0 |
| Amélia | 14 | $363,080 | 232 | 4.90/5.0 |
| Candice | 19 | $337,080 | 266 | 4.68/5.0 |
| Karine | 12 | $315,042 | 117 | 4.93/5.0 |
| Aymerick & Ninon | 12 | $272,752 | 144 | 4.81/5.0 |
| Géraldine | 7 | $270,061 | 107 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Menton.
Dive Deeper: Advanced Menton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Menton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMenton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Menton
- The Menton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 1,261 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Menton, Apartment/Condo properties are the most common (92.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.2%) offer potential for unique stay experiences.
Menton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Menton
- The dominant room capacity in Menton is 1 bedroom listings, making up 56% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.2% of the active Airbnb listings in Menton, indicating a high concentration in these sizes.
- With over half the market (56%) consisting of studios or 1-bedroom units, Menton is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Menton.
Menton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Menton
- The most common guest capacity trend in Menton vacation rentals is listings accommodating 4 guests (43.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Menton STR market, accounting for 72.4% of listings.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Menton.
- On average, properties in Menton are equipped to host 3.6 guests.
Menton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Menton
- The most common availability pattern in Menton falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Menton (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Menton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
146 listings
12.1% of total
2 Nights
177 listings
14.6% of total
3 Nights
200 listings
16.5% of total
4-6 Nights
260 listings
21.5% of total
7-29 Nights
62 listings
5.1% of total
30+ Nights
364 listings
30.1% of total
Key Insights
- The most prevalent minimum stay requirement in Menton is 30+ Nights, adopted by 30.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.1%) caters to monthly stays (30+ nights) in Menton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.1% of Menton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Menton.
Menton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
24 listings
2.1% of total
Refundable
1 listings
0.1% of total
Flexible
178 listings
15.7% of total
Moderate
392 listings
34.5% of total
Firm
274 listings
24.1% of total
Strict
265 listings
23.3% of total
Cancellation Policy Insights for Menton
- The prevailing Airbnb cancellation policy trend in Menton is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.2%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Menton.
- Regularly review your cancellation policy against competitors and market demand shifts in Menton.
Menton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Menton
- The overall average booking lead time for vacation rentals in Menton is 61 days.
- Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Menton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Menton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Menton (2025)
Amenity Prevalence
Amenity Insights for Menton
- Essential amenities in Menton that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Menton: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Menton to stay competitive.
Menton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Menton
- The typical guest profile for Airbnb in Menton consists of a mix of domestic (44%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 44.1% of guests.
- Key international markets include France (44.1%) and United Kingdom (8%).
- Top languages spoken are English (38%) followed by French (26.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Menton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 19 | $3,583 | $655.58 | 32% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
| Cossano Belbo | 13 | $3,381 | $286.91 | 40% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Èze | 167 | $2,720 | $347.44 | 45% |
| Cassinasco | 20 | $2,710 | $585.96 | 35% |
| Villefranche-sur-Mer | 519 | $2,572 | $279.10 | 50% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Gassin | 386 | $2,499 | $446.12 | 38% |