Airbnb Market Analytics, Statistics and Data in Martigues, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Martigues? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Martigues:
How much do Airbnb hosts make on average per month in Martigues?
The short-term rental market in Martigues shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,449 per month
- Strong performing properties (top 25%) make $2,353 or more
- Best-in-class properties (top 10%) achieve $3,526+ monthly
- Entry-level properties (bottom 25%) typically earn around $715
Revenue Variations by Month
Occupancy Rates Throughout the Year in Martigues
The market in Martigues shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Martigues
Daily rates in Martigues vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $140 or more
- Best-in-class properties (top 10%) pull in $232+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Martigues
Peak Season (August, July, June)
- Revenue peaks at $2927.33 per month
- Occupancy rates reach 67.80%
- Daily rates average $136.54
Shoulder Season
- Revenue averages $1797.70 per month
- Occupancy maintains 43.93%
- Daily rates hold at $125.75
Low Season (November, December, January)
- Revenue drops to $968.14 per month
- Occupancy decreases to 31.54%
- Daily rates adjust to $118.10
Is it still profitable to do Airbnb in Martigues in 2025?
Yes! Martigues demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1798 and With 427 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Martigues
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Crown Beach | Beautiful, sandy beach area known for its stunning sunsets and water activities. Popular with families and beach enthusiasts looking for relaxation and outdoor fun. | Plage des Aigues-Mortes, Calanque de Carro, Vue du Rocher, Plage du Verdon, Parc de Figuerolles |
| Historical Martigues | The old town, known as 'Venice of Provence', offers charming canals and historic architecture. Attracts tourists interested in culture and history. | Eglise de Sainte-Marie-Madeleine, Musée Ziem, Canal de Martigues, Place de l'Hôtel de Ville, Les Petits Trains de Martigues |
| Fishermen's Port | A picturesque port area filled with local restaurants and shops. Ideal for tourists wanting to experience local seafood and the lively harbor atmosphere. | Port de Martigues, Restaurants de fruits de mer, Marché aux poissons, Les quais de Martigues, Vieux Port |
| Les Pénitents | This quiet neighborhood is known for its calm environment and beautiful landscapes, attracting visitors looking for peaceful retreats in close proximity to nature. | Parc du 26e Centenaire, Lac de la Laye, Sentier de la Michèle, Point de vue des Pénitents, Église Saint-Jean |
| Côte Bleue | Famous for its coastal beauty and hiking trails. Perfect for outdoor lovers seeking adventure and scenic views along the Mediterranean Sea. | Sentier du littoral, Plage du Monastère, Calanque de Niolon, Parc naturel de la Côte Bleue, Les Îles de Marseille |
| L'Etang de Berre | A large lagoon area that attracts nature lovers for its birdwatching and scenic landscapes, ideal for those who enjoy tranquil spots. | Etang de Berre, Observatoire des oiseaux, Sentier sous-marin, Cascades de la Coussière, Parc du Bon-Ami |
| Modern Martigues | A vibrant, contemporary area with shopping and entertainment options, appealing to younger tourists and business guests. | Centre commercial Martigues, Cinéma Le Palace, Café Théâtre de Martigues, Restaurants modernes, Place du 4 Septembre |
| Cultural Martigues | Rich in arts and culture, this area hosts numerous festivals and art events, attracting culturally inclined travelers. | Scène nationale de Martigues, Festival de Martigues, Galeries d'art locales, Maison de la Culture, Théâtre les Salins |
Do you need a license for Airbnb in Martigues?
Yes, Martigues requires a license for operating an Airbnb. Current market data shows 75% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Martigues
L'Hermitage
Entire Place • 2 bedrooms
Mediterranean Seaside Villa / Panoramic Sea View
Entire Place • 4 bedrooms
Quiet bastide with pool
Entire Place • 7 bedrooms
La Perle Bleue des Moulins - Heated pool
Entire Place • 2 bedrooms
The Tamaris
Entire Place • 4 bedrooms
House on the water
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Martigues
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lcc | 5 | $240,215 | 98 | 4.83/5.0 |
| Raphaël | 6 | $172,686 | 201 | 4.72/5.0 |
| Christine | 3 | $106,129 | 359 | 4.74/5.0 |
| Kevin | 3 | $95,372 | 58 | 3.32/5.0 |
| Brandon | 5 | $91,981 | 20 | 2.73/5.0 |
| Fred | 7 | $82,292 | 397 | 4.81/5.0 |
| Daniel | 5 | $77,596 | 394 | 4.86/5.0 |
| Nabil | 2 | $76,513 | 211 | 4.95/5.0 |
| Valerie | 3 | $72,016 | 21 | 4.85/5.0 |
| Isabelle | 1 | $62,018 | 38 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Martigues
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.1%), with apartment & condo and house properties comprising 90.1% of inventory
- Untapped potential in others, outdoor & mobile segments (1.9% combined)
Room Capacity Distribution
Analysis of 427 properties in Martigues shows that 1 bedroom properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.2% of all listings.
Key Insights
- Most common: 1 bedroom (42.2%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 64.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 427 properties in Martigues reveals that 4 guests properties dominate the market, representing 34% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.5% of the market.
Key Insights
- Most common capacity: 4 guests (34% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 55.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 427 properties in Martigues, the most common availability pattern is 271-366 days (47.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (47.1%)
- Most common booking duration: 91-180 days (27.2%)
- Properties with high availability (180+ days): 71.9%
- Properties with long-term bookings (180+ days): 29.0%
Minimum Stay Distributions
1 Night
72 listings
18.8% of total
2 Nights
129 listings
33.6% of total
3 Nights
53 listings
13.8% of total
4-6 Nights
72 listings
18.8% of total
7-29 Nights
34 listings
8.9% of total
30+ Nights
24 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.4%
- Mid-length stays (4-6 nights) represent 18.8% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 66.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
1 listings
0.3% of total
Flexible
79 listings
21.5% of total
Moderate
126 listings
34.3% of total
Firm
71 listings
19.3% of total
Strict
89 listings
24.3% of total
Key Insights
- Moderate is the preferred policy at 34.3% of listings
- The market shows a balanced distribution between guest-friendly (55.8%) and strict (43.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 73 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 34 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Martigues
Below is the distribution of amenities across listings in Martigues:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.3% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (9.1%) and Switzerland (2.9%)
- French is the top language at 44%, followed by English (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Martigues. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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