Airbnb Market Analytics, Statistics and Data in Lourmarin, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lourmarin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lourmarin:
How much do Airbnb hosts make on average per month in Lourmarin?
The short-term rental market in Lourmarin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,074 per month
- Strong performing properties (top 25%) make $3,967 or more
- Best-in-class properties (top 10%) achieve $6,603+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,061
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lourmarin
The market in Lourmarin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lourmarin
Daily rates in Lourmarin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $187 per night
- Strong performing properties (top 25%) secure $348 or more
- Best-in-class properties (top 10%) pull in $568+ per night
- Entry-level properties (bottom 25%) earn around $121
Daily Rate Variations by Month
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Seasonality patterns in Lourmarin
Peak Season (August, July, June)
- Revenue peaks at $5175.49 per month
- Occupancy rates reach 62.29%
- Daily rates average $293.94
Shoulder Season
- Revenue averages $2968.75 per month
- Occupancy maintains 38.22%
- Daily rates hold at $274.49
Low Season (February, January, November)
- Revenue drops to $1558.65 per month
- Occupancy decreases to 18.57%
- Daily rates adjust to $262.32
Is it still profitable to do Airbnb in Lourmarin in 2025?
Yes! Lourmarin demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $2969 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lourmarin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lourmarin Village | Charming Provence village known for its historical architecture and picturesque streets. Attracts tourists who want to experience authentic French village life with excellent dining and shops. | Chateau de Lourmarin, Lourmarin Market, Café de la Fontaine, Église Saint-André, Lourmarin's art galleries |
| Luberon National Park | A stunning natural park that offers beautiful landscapes, hiking trails, and outdoor activities. Popular for nature lovers and those seeking tranquility. | Wine tasting tours, Hiking trails, Lavender fields, Historic villages, Local artisans |
| Apt | Known as the capital of lavender, Apt is famous for its vibrant markets and nearby lavender fields. A great location for tourists during the lavender season. | Apt Market, Luberon lavender fields, Apt Cathedral, Musee de Salagon |
| Gordes | One of the most beautiful villages in France, Gordes is perched on a hilltop with stunning views and historical significance. Attracts tourists for its beauty and history. | Chateau de Gordes, Vaux de Sorgue, Village of Gordes, Local artisan shops, Scenic viewpoints |
| Roussillon | Famous for its ochre cliffs and vibrant colors, Roussillon is a unique village that draws artists and nature lovers. | Ochre Trail, Roussillon's art galleries, The Sentier des Ocres, Historic village tours, Local craft shops |
| Cavaillon | Known for its rich history and proximity to other key destinations in Provence. Great for visitors looking for a central location. | Cavaillon Synagogue, La Ville de Cavaillon, Vigne and wine tasting, Provencal markets |
| L'Isle-sur-la-Sorgue | Famous for its antique markets and beautiful waterways. Attracts art lovers and shoppers from around the world. | Antique market, Sorgue River, Isle-sur-la-Sorgue's cafes, Museums, Local artisan shops |
| Aiguesemt | A unique, peaceful village by the river, known for its scenic views. Ideal for tourists looking for a quiet retreat in nature. | Sorgue River, Hiking trails, Local vineyards, Natural parks, Scenic picnic areas |
Do you need a license for Airbnb in Lourmarin?
We recommend checking directly with Lourmarin's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (11% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lourmarin
The Big House
Entire Place • 7 bedrooms
La Bergerie de Château Fontvert
Entire Place • 4 bedrooms
Bastide des Sarrières - Piscine & Sauna -Lourmarin
Entire Place • 4 bedrooms
3 bedroom farmhouse heart of vine private A/C swimming pool
Entire Place • 3 bedrooms
Maison Lourmarin les "Lointes Bastides"
Entire Place • 2 bedrooms
Villa "Ti Kaz la "
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lourmarin
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gege | 2 | $126,332 | 16 | 4.92/5.0 |
| Sabine | 1 | $112,843 | 7 | 4.86/5.0 |
| Jean-François | 2 | $108,330 | 154 | 4.97/5.0 |
| Jean-Bernard | 2 | $86,861 | 25 | 5.00/5.0 |
| Pascal | 3 | $83,607 | 10 | 1.67/5.0 |
| Corine | 2 | $81,747 | 68 | 5.00/5.0 |
| Corinne | 1 | $79,040 | 10 | 5.00/5.0 |
| Cecile | 2 | $78,810 | 62 | 5.00/5.0 |
| Jerome | 1 | $72,840 | 12 | 4.83/5.0 |
| Les Olivettes | 4 | $70,479 | 27 | 3.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lourmarin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with house and apartment & condo properties comprising 88.0% of inventory
- Untapped potential in outdoor & mobile, others segments (6.0% combined)
Room Capacity Distribution
Analysis of 117 properties in Lourmarin shows that 1 bedroom properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.5% of all listings.
Key Insights
- Most common: 1 bedroom (36.8%)
- Least common: 5+ bedrooms (8.5%)
- Market concentration: 61.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Lourmarin reveals that 2 guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 2 guests (26.5% of market)
- Least common capacity: 5 guests (2.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Lourmarin, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.6% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 31-90 days (37.6%)
- Properties with high availability (180+ days): 85.5%
- Properties with long-term bookings (180+ days): 17.1%
Minimum Stay Distributions
1 Night
6 listings
6.1% of total
2 Nights
28 listings
28.3% of total
3 Nights
28 listings
28.3% of total
4-6 Nights
19 listings
19.2% of total
7-29 Nights
14 listings
14.1% of total
30+ Nights
4 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.4%
- Mid-length stays (4-6 nights) represent 19.2% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 62.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
15 listings
15% of total
Moderate
17 listings
17% of total
Firm
30 listings
30% of total
Strict
38 listings
38% of total
Key Insights
- Strict is the preferred policy at 38.0% of listings
- Stricter policies (Firm & Strict) dominate at 68.0% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 15.0% of listings
Recommendations
- The market supports stricter policies, with 68.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 105 days
- Shortest booking windows are in Dec, Feb, Nov, averaging 47 days
- Summer shows the longest average booking window at 99 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Lourmarin
Below is the distribution of amenities across listings in Lourmarin:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.1% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (30.5%) and United Kingdom (15%)
- English is the top language at 50.8%, followed by French (28.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lourmarin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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