Airbnb Market Analytics, Statistics and Data in Le Plan-de-la-Tour, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Le Plan-de-la-Tour? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Le Plan-de-la-Tour:
How much do Airbnb hosts make on average per month in Le Plan-de-la-Tour?
The short-term rental market in Le Plan-de-la-Tour shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,925 per month
- Strong performing properties (top 25%) make $4,663 or more
- Best-in-class properties (top 10%) achieve $8,320+ monthly
- Entry-level properties (bottom 25%) typically earn around $887
Revenue Variations by Month
Occupancy Rates Throughout the Year in Le Plan-de-la-Tour
The market in Le Plan-de-la-Tour shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Le Plan-de-la-Tour
Daily rates in Le Plan-de-la-Tour vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $199 per night
- Strong performing properties (top 25%) secure $385 or more
- Best-in-class properties (top 10%) pull in $643+ per night
- Entry-level properties (bottom 25%) earn around $108
Daily Rate Variations by Month
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Seasonality patterns in Le Plan-de-la-Tour
Peak Season (August, July, June)
- Revenue peaks at $7061.52 per month
- Occupancy rates reach 65.74%
- Daily rates average $347.54
Shoulder Season
- Revenue averages $3261.17 per month
- Occupancy maintains 35.13%
- Daily rates hold at $306.72
Low Season (January, December, February)
- Revenue drops to $1458.47 per month
- Occupancy decreases to 20.84%
- Daily rates adjust to $275.11
Is it still profitable to do Airbnb in Le Plan-de-la-Tour in 2025?
Yes! Le Plan-de-la-Tour demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $3261 and The market's 173 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Le Plan-de-la-Tour
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Le Plan-de-la-Tour Village | Charming village atmosphere with traditional Provençal architecture and close proximity to local markets. Ideal for guests looking for an authentic French experience, combined with nature and tranquility. | Local markets, Historic church, Provençal cuisine restaurants, Nearby vineyards, Scenic walking trails |
| Saint-Tropez | Famous for its luxury lifestyle and vibrant nightlife, Saint-Tropez attracts tourists from around the globe. A short drive from Le Plan-de-la-Tour, it offers beautiful beaches and high-end shopping. | Beaches of Pampelonne, St. Tropez Harbor, Citadel of Saint-Tropez, Place des Lices, Luxury boutiques and restaurants |
| Grimaud | A picturesque medieval village that offers stunning views and a rich history. Popular for visitors seeking exploration and relaxation, with numerous art galleries and artisan shops. | Grimaud Castle, Port Grimaud, Art galleries, Lavender fields, Market days |
| La Croix-Valmer | Known for its beautiful beaches and calm atmosphere, La Croix-Valmer is a paradise for beach lovers and those seeking a peaceful retreat. | Les Dorées Beach, Plage de la Douane, Sentier des Douaniers, Wine tasting tours, Coastal hiking trails |
| Cavalaire-sur-Mer | A lively seaside resort with a vibrant waterfront and a variety of water sports. Ideal for families and beach-goers. | Cavalaire Beach, Water sports activities, Summer festivals, Walking paths along the coast, Dining by the water |
| Bormes-les-Mimosas | Renowned for its beautiful beaches and lush mimosas, this coastal town offers breathtaking views and a charming atmosphere. | Fort de Brégançon, La Favière Beach, Botanical gardens, Hiking trails, Rosé wine tastings |
| Ramatuelle | Known for its stunning natural landscapes and proximity to the famous beaches of Pampelonne. Attracts guests looking for luxury and relaxation. | Ramatuelle Beaches, Local wine vineyards, Panoramic views, Art exhibitions, Culinary festivals |
| Port Grimaud | A unique, picturesque village built on canals, often referred to as the 'Venice of Provence'. Ideal for families and romantic getaways. | Canal boat tours, Unique architecture, Beaches nearby, Shopping in charming boutiques, Local dining experiences |
Do you need a license for Airbnb in Le Plan-de-la-Tour?
Yes, Le Plan-de-la-Tour requires a license for operating an Airbnb. Current market data shows 66% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Le Plan-de-la-Tour
Luxurious Villa near St Tropez with Heated Pool
Entire Place • 5 bedrooms
Air-conditioned Provencal Villa, Heated Pool
Entire Place • 3 bedrooms
Sleeps 8, heated pool, air-con, in Plan de la Tour
Entire Place • 4 bedrooms
Splendid villa high in the middle of nature
Entire Place • 4 bedrooms
Mas Belle Vue
Entire Place • 4 bedrooms
Superbe Villa climatisée, piscine, vue colline
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Le Plan-de-la-Tour
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| L'Agence Plantourianne | 14 | $662,891 | 173 | 3.83/5.0 |
| Celine | 5 | $326,824 | 41 | 3.87/5.0 |
| Christopher | 3 | $154,869 | 89 | 4.84/5.0 |
| Elisabeth | 15 | $150,145 | 70 | 2.40/5.0 |
| Sergey | 1 | $99,335 | 48 | 4.73/5.0 |
| Amandine | 1 | $88,423 | 21 | 4.76/5.0 |
| Emeline | 3 | $86,295 | 36 | 3.32/5.0 |
| Agathe | 1 | $82,565 | 11 | 5.00/5.0 |
| Yannick | 1 | $79,853 | 21 | 5.00/5.0 |
| Valérie | 2 | $78,558 | 12 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Le Plan-de-la-Tour
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with house and apartment & condo properties comprising 93.6% of inventory
- Untapped potential in others, outdoor & mobile segments (1.2% combined)
Room Capacity Distribution
Analysis of 173 properties in Le Plan-de-la-Tour shows that 3 bedrooms properties are most prevalent, making up 26% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 51.4% of all listings.
Key Insights
- Most common: 3 bedrooms (26%)
- Least common: 5+ bedrooms (11.6%)
- Market concentration: 51.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 173 properties in Le Plan-de-la-Tour reveals that 8+ guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 8+ guests (28.9% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 173 properties in Le Plan-de-la-Tour, the most common availability pattern is 271-366 days (65.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.3% of properties).
Key Insights
- Most common availability window: 271-366 days (65.9%)
- Most common booking duration: 31-90 days (39.3%)
- Properties with high availability (180+ days): 92.5%
- Properties with long-term bookings (180+ days): 8.1%
Minimum Stay Distributions
1 Night
12 listings
8.2% of total
2 Nights
32 listings
21.8% of total
3 Nights
29 listings
19.7% of total
4-6 Nights
31 listings
21.1% of total
7-29 Nights
40 listings
27.2% of total
30+ Nights
3 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.0%
- Mid-length stays (4-6 nights) represent 21.1% of listings
- Monthly+ stays (2%) suggest a stable extended-stay market
- High market flexibility with 49.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.7% of total
Super Strict 30 Days
10 listings
7.1% of total
Flexible
10 listings
7.1% of total
Moderate
14 listings
9.9% of total
Firm
36 listings
25.5% of total
Strict
70 listings
49.6% of total
Key Insights
- Strict is the preferred policy at 49.6% of listings
- Stricter policies (Firm & Strict) dominate at 75.1% of the market
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 75.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 94 days
- Shortest booking windows are in Nov, Dec, Jan, averaging 40 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Le Plan-de-la-Tour
Below is the distribution of amenities across listings in Le Plan-de-la-Tour:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.2% of total guests, indicating a significant local market share.
- Primary international markets: Germany (16%) and United Kingdom (15.8%)
- English is the top language at 41.8%, followed by French (32.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Le Plan-de-la-Tour. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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