Lacoste Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Lacoste in 2025? Explore comprehensive Airbnb analytics for Lacoste, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Lacoste, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 56 active listings.

Whether you're considering an Airbnb investment in Lacoste, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lacoste Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lacoste Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$250
The average rental revenue earned for an occupied room per day in Lacoste.
Occupancy Rate(?)
43.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,863
Typical annual income for an Airbnb listing in Lacoste. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.5%
Slight decrease (-1.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Lacoste.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Lacoste.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
56
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lacoste (2025)

Understanding the monthly revenue variations for Airbnb listings in Lacoste is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lacoste is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lacoste across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,933+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,172 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,125, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lacoste

Lacoste Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lacoste STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lacoste:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lacoste

Average Daily Rate (ADR) Airbnb Trends in Lacoste (2025)

Effective short term rental pricing strategy in Lacoste involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lacoste typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $505+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $316 or more.
  • Typical properties (Median) charge around $189 per night.
  • Entry-level properties (Bottom 25%) earn around $120 per night.

Average Daily Rate (ADR) Trend by Month in Lacoste

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Airbnb Seasonality Analysis & Trends in Lacoste (2025)

Peak Season (August, July, June)
  • Revenue averages $4,858 per month
  • Occupancy rates average 56.9%
  • Daily rates average $286
Shoulder Season
  • Revenue averages $2,658 per month
  • Occupancy maintains around 41.6%
  • Daily rates hold near $241
Low Season (January, February, November)
  • Revenue drops to average $1,151 per month
  • Occupancy decreases to average 22.3%
  • Daily rates adjust to average $227

Seasonality Insights for Lacoste

  • The Airbnb seasonality in Lacoste shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lacoste's highest earning potential, with monthly revenues capable of climbing to $6,386, occupancy reaching a high of 69.0%, and ADRs peaking at $302.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $914, occupancy could drop to 19.4%, and ADRs may adjust down to $225.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lacoste.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lacoste seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lacoste (2025)

Exploring the top neighborhoods for short-term rentals in Lacoste? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lacoste Village
Charming hilltop village known for its picturesque views, historic architecture, and vibrant arts scene. A popular destination for travelers seeking an authentic Provençal experience.
Château de Lacoste, Village de Lacoste, Art galleries, Local markets, Hiking trails
Gordes
One of the most beautiful villages in France, attracting many tourists for its stunning landscapes and historic sites. Ideal for visitors looking for luxurious accommodations in a scenic setting.
Abbaye de Senanque, Gordes Castle, Vaucluse Panorama, Les Ocres de Roussillon, Markets of Gordes
Roussillon
Famous for its ochre cliffs and stunning landscapes, known for both artistic inspiration and natural beauty. Popular among tourists and nature lovers.
Ochre Path, Roussillon Color Museum, Sentier des Ocres, Village of Roussillon, Art workshops
Menerbes
Known for its beautiful scenery and historic sights, appealing to those looking for tranquility and charm in the heart of Provence.
Domaine de Dany, Menerbes Village, Musee du Tire-Bouchon, Café de la Poste, Historic churches
Oppède-le-Vieux
A medieval hilltop village that offers a glimpse into the rich history and culture of Provence. A great subset for those interested in history and nature.
Oppède-le-Vieux ruins, Church of Saint-Laurent, Art galleries, Scenic hiking paths, Local vineyards
Isle-sur-la-Sorgue
Famous for its antique markets and beautiful waterways, this town appeals to both art lovers and those looking to enjoy a relaxed riverside atmosphere.
Isle-sur-la-Sorgue antique market, Sorgue River, Waterwheel on the Sorgue, Local cafes, Fresh food markets
Avignon
Known for its historic festival and stunning architecture, including the Palais des Papes. A key cultural and historical site, attracting many visitors year-round.
Palais des Papes, Pont Saint-Bénézet, Festival d'Avignon, Avignon Cathedral, Local food markets
Luberon National Park
A beautiful natural area filled with rolling hills and vineyards, perfect for outdoor activities and wine tasting, appealing to nature lovers and active travelers.
Hiking trails, Local wineries, Scenic overlooks, Traditional provencal villages, Wildlife watching

Understanding Airbnb License Requirements & STR Laws in Lacoste (2025)

While Lacoste, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lacoste to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lacoste (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lacostebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

House with exceptional views of the Luberon

House with exceptional views of the Luberon

Entire Place • 3 bedrooms

$79,253
Revenue
47.3%
Occupancy
$354.33
Daily Rate
IN PROVENCE, BASTIDE, HEATED POOL, VIEW OF LUBERON

IN PROVENCE, BASTIDE, HEATED POOL, VIEW OF LUBERON

Entire Place • 3 bedrooms

$66,159
Revenue
58.9%
Occupancy
$320.13
Daily Rate
Lacoste Central, SCAD special !

Lacoste Central, SCAD special !

Entire Place • 5 bedrooms

$61,839
Revenue
44.6%
Occupancy
$458.75
Daily Rate
Lacoste, best in town !

Lacoste, best in town !

Entire Place • 8 bedrooms

$51,440
Revenue
32.6%
Occupancy
$738.35
Daily Rate
House with pool in Lacoste

House with pool in Lacoste

Entire Place • 4 bedrooms

$49,806
Revenue
57.0%
Occupancy
$226.43
Daily Rate
Villa in the countryside, heated pool, Luberon

Villa in the countryside, heated pool, Luberon

Entire Place • 2 bedrooms

$46,200
Revenue
54.5%
Occupancy
$203.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lacoste (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lacoste based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Les Cabanes De La Fontaine5$196,735804.98/5.0
Michel2$113,279165.00/5.0
Stephane1$79,253514.92/5.0
Janet2$75,5321174.95/5.0
Christelle Et Nagael1$66,1591324.98/5.0
Valérie2$54,9571924.92/5.0
Camille3$52,8971064.85/5.0
Home1$49,806124.92/5.0
Eva Et Mathieu1$46,2001714.93/5.0
Gwen1$39,739514.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lacoste.

Dive Deeper: Advanced Lacoste STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lacoste. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lacoste Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lacoste

  • The Lacoste Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 56 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lacoste, House properties are the most common (69.6%), reflecting the local real estate landscape.
  • Houses represent a significant 69.6% portion, catering likely to families or larger groups.

Lacoste Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lacoste

  • The dominant room capacity in Lacoste is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Lacoste, indicating a high concentration in these sizes.
  • A significant 46.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lacoste.

Lacoste Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lacoste

  • The most common guest capacity trend in Lacoste vacation rentals is listings accommodating 8+ guests (21.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Lacoste STR market, accounting for 39.3% of listings.
  • 44.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lacoste.
  • On average, properties in Lacoste are equipped to host 4.5 guests.

Lacoste Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lacoste

  • The most common availability pattern in Lacoste falls within the 271-366 days range, representing 55.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Lacoste (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lacoste Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (5.4%)

1 Night

3 listings

5.4% of total

2 Nights (5.4%)

2 Nights

3 listings

5.4% of total

3 Nights (5.4%)

3 Nights

3 listings

5.4% of total

4-6 Nights (33.9%)

4-6 Nights

19 listings

33.9% of total

7-29 Nights (5.4%)

7-29 Nights

3 listings

5.4% of total

30+ Nights (44.6%)

30+ Nights

25 listings

44.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Lacoste is 30+ Nights, adopted by 44.6% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (10.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (44.6%) caters to monthly stays (30+ nights) in Lacoste, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 44.6% of Lacoste hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 44.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lacoste.

Lacoste Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.8% of total

Flexible (14.3%)

Flexible

8 listings

14.3% of total

Moderate (21.4%)

Moderate

12 listings

21.4% of total

Firm (35.7%)

Firm

20 listings

35.7% of total

Strict (26.8%)

Strict

15 listings

26.8% of total

Cancellation Policy Insights for Lacoste

  • The prevailing Airbnb cancellation policy trend in Lacoste is Firm, used by 35.7% of listings.
  • A majority (62.5%) of hosts in Lacoste utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 35.7% market standard in Lacoste.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lacoste.

Lacoste STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lacoste

  • The overall average booking lead time for vacation rentals in Lacoste is 86 days.
  • Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Lacoste.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these Lacoste averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lacoste (2025)

Amenity Prevalence

Amenity Insights for Lacoste

  • Popular amenities like Wifi, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lacoste to stay competitive.

Lacoste Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lacoste

  • The typical guest profile for Airbnb in Lacoste consists of a mix of domestic (36%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 35.5% of guests.
  • Key international markets include France (35.5%) and United States (20.5%).
  • Top languages spoken are English (46.7%) followed by French (25.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lacoste Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ramatuelle227$3,318$668.3037%
Vaunaveys-la-Rochette10$3,079$252.4245%
Saint-Tropez766$3,028$489.0637%
Divajeu22$3,027$400.2239%
Gordes229$2,882$391.2539%
Redessan20$2,768$327.2231%
Goult83$2,703$318.3843%
Chantepérier22$2,596$293.4434%
Soyans12$2,595$183.5043%
Cavillargues13$2,577$294.6139%

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