Airbnb Market Analytics, Statistics and Data in Istres, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Istres? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Istres:
How much do Airbnb hosts make on average per month in Istres?
The short-term rental market in Istres shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,384 per month
- Strong performing properties (top 25%) make $2,210 or more
- Best-in-class properties (top 10%) achieve $3,590+ monthly
- Entry-level properties (bottom 25%) typically earn around $695
Revenue Variations by Month
Occupancy Rates Throughout the Year in Istres
The market in Istres shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Istres
Daily rates in Istres vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $141 or more
- Best-in-class properties (top 10%) pull in $229+ per night
- Entry-level properties (bottom 25%) earn around $64
Daily Rate Variations by Month
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Seasonality patterns in Istres
Peak Season (August, July, June)
- Revenue peaks at $2700.44 per month
- Occupancy rates reach 64.64%
- Daily rates average $128.79
Shoulder Season
- Revenue averages $1726.81 per month
- Occupancy maintains 46.93%
- Daily rates hold at $121.09
Low Season (February, December, January)
- Revenue drops to $1017.84 per month
- Occupancy decreases to 35.46%
- Daily rates adjust to $115.86
Is it still profitable to do Airbnb in Istres in 2025?
Yes! Istres demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $1727 and The market's 155 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Istres
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre Ville | The heart of Istres featuring vibrant local shops, cafes, and easy access to services. It attracts travelers looking to immerse themselves in local culture and amenities. | Église Saint-Blaise, Place de la République, Château d'Istres, local markets, cultural events |
| Les Plages | The beachfront area of Istres, known for its beautiful views and outdoor activities. Ideal for tourists seeking relaxation and sun. | Plage de la Romaniquette, Water sports, seaside dining, beautiful sunset views |
| Parc de la Bastide | A picturesque park with green spaces, perfect for families and nature lovers. Suitable for guests looking for tranquility close to the city. | Bastide de la Bastide, nature trails, picnic areas, children's playground, outdoor concerts |
| La Palmeraie | A tranquil residential neighborhood with scenic views, ideal for those looking to escape the hustle and bustle while still being close to attractions. | local vineyards, walking trails, nearby farms, quiet parks |
| Les Baux-de-Provence (nearby) | A stunning nearby village renowned for its historical significance and beautiful architecture. Draws tourists seeking a unique Provençal experience. | Château des Baux, Carrières de Lumières, art galleries, Provençal markets |
| Miroir au Loup | An area famous for its outdoor recreational options, attracting adventure seekers and nature enthusiasts. | hiking trails, biking paths, picnic spots, viewpoints |
| Istres Golf | The area surrounding the golf course, attracting golf enthusiasts and those seeking leisure activities. | golfing, clubhouse facilities, green landscapes |
| Les Tamaris | A scenic neighborhood known for its picturesque views and proximity to water activities, great for families and tourists alike. | naturist beach nearby, playgrounds, water sports, amenities |
Do you need a license for Airbnb in Istres?
Yes, Istres requires a license for operating an Airbnb. Current market data shows 72% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Istres
The View
Entire Place • 6 bedrooms
Lovely villa, with Jardin Piscine Jacuzzi & Sauna
Entire Place • 3 bedrooms
Le Cabanon de Coco • Sea View • Terrace
Entire Place • 2 bedrooms
La Suite Côté Pool-House - Suite de Charme
Entire Place • 1 bedroom
Welcome to "The House"
Entire Place • 2 bedrooms
Feel at home!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Istres
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christine | 2 | $73,822 | 187 | 4.87/5.0 |
| Samir | 1 | $73,171 | 48 | 4.94/5.0 |
| Jojo | 1 | $73,171 | 35 | 5.00/5.0 |
| Ange | 5 | $67,639 | 132 | 4.83/5.0 |
| Pierre | 2 | $47,748 | 269 | 4.88/5.0 |
| Emmanuelle | 1 | $43,925 | 17 | 5.00/5.0 |
| Eleonore | 2 | $41,256 | 37 | 4.76/5.0 |
| Emmanuel | 1 | $41,230 | 25 | 4.84/5.0 |
| Laurie | 1 | $40,013 | 33 | 4.91/5.0 |
| Bastien | 2 | $38,567 | 188 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Istres
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.8%), with house and apartment & condo properties comprising 85.8% of inventory
- Untapped potential in others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 155 properties in Istres shows that 1 bedroom properties are most prevalent, making up 43.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.9% of all listings.
Key Insights
- Most common: 1 bedroom (43.2%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 63.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 155 properties in Istres reveals that 4 guests properties dominate the market, representing 31.6% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 56.8% of the market.
Key Insights
- Most common capacity: 4 guests (31.6% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 56.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 155 properties in Istres, the most common availability pattern is 271-366 days (41.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25.8% of properties).
Key Insights
- Most common availability window: 271-366 days (41.9%)
- Most common booking duration: 31-90 days (25.8%)
- Properties with high availability (180+ days): 69.0%
- Properties with long-term bookings (180+ days): 34.2%
Minimum Stay Distributions
1 Night
35 listings
25% of total
2 Nights
60 listings
42.9% of total
3 Nights
19 listings
13.6% of total
4-6 Nights
15 listings
10.7% of total
7-29 Nights
7 listings
5% of total
30+ Nights
4 listings
2.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.9%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (2.9%) suggest a stable extended-stay market
- High market flexibility with 81.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.8% of total
Flexible
43 listings
32.8% of total
Moderate
42 listings
32.1% of total
Firm
10 listings
7.6% of total
Strict
35 listings
26.7% of total
Key Insights
- Flexible is the preferred policy at 32.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 64 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 32 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Istres
Below is the distribution of amenities across listings in Istres:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (5%) and Switzerland (2.6%)
- French is the top language at 47.6%, followed by English (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Paris and Marseille markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Istres. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Rupià | 12 | $3,397 | $411.59 | 39% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
| Villeneuvette | 13 | $2,965 | $241.62 | 42% |
| Redessan | 19 | $2,884 | $338.57 | 36% |
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