Guillestre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Guillestre in 2025? Explore comprehensive Airbnb analytics for Guillestre, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Guillestre, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Guillestre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guillestre Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guillestre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guillestre (2025)
Understanding the monthly revenue variations for Airbnb listings in Guillestre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guillestre is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guillestre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,007+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,812 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,011 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $540, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guillestre
Guillestre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guillestre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guillestre:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guillestre
Average Daily Rate (ADR) Airbnb Trends in Guillestre (2025)
Effective short term rental pricing strategy in Guillestre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guillestre typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Guillestre
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Airbnb Seasonality Analysis & Trends in Guillestre (2025)
Peak Season (February, August, March)
- Revenue averages $2,062 per month
- Occupancy rates average 54.3%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,327 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $110
Low Season (April, October, November)
- Revenue drops to average $828 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $109
Seasonality Insights for Guillestre
- The Airbnb seasonality in Guillestre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guillestre's highest earning potential, with monthly revenues capable of climbing to $2,500, occupancy reaching a high of 61.9%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $749, occupancy could drop to 23.1%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guillestre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guillestre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guillestre (2025)
Exploring the top neighborhoods for short-term rentals in Guillestre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Guillestre Village | A charming and historic village nestled in the mountains, perfect for tourists looking to experience traditional French culture and cuisine. Close to outdoor activities. | Eglise Saint-Pierre, Musee de la Vallee, local markets, beautiful alpine scenery, access to hiking trails |
| Queyras Regional Natural Park | An incredible natural park providing stunning landscapes and numerous outdoor activities, appealing to nature lovers and adventurers. | Hiking trails, Skiing in winter, Breathtaking mountain views, Mont Viso, Wildlife watching |
| Briançon | Just a short drive from Guillestre, Briançon is a UNESCO World Heritage site known for its fortifications and vibrant cultural scene. | Fortifications of Vauban, Basilique Saint-Nicolas, Briançon Old Town, Serre Chevalier ski resort, local festivals |
| Embrun | A larger town close to Guillestre offering more amenities, shops, and restaurants, while still being close to lakes and outdoor activities. | Lac de Serre-Ponçon, Cathedral of Embrun, water sports, hiking, local markets |
| Mont-Dauphin | A historic fortified village that attracts history enthusiasts and is an excellent spot for exploring the region's cultural heritage. | Citadel of Mont-Dauphin, Historical Guided Tours, Stunning views, Cultural Events, Proximity to hiking |
| Les Orres | A popular ski resort and summer getaway, attracting those interested in winter sports and summer hiking and biking. | Les Orres ski area, Lake of les Orres, Mountain biking trails, Hiking, Summer events |
| L'Argentière-la-Bessée | A picturesque commune offering nature activities and beautiful landscapes, great for travelers seeking outdoor experiences. | Breathtaking scenery, Outdoor sports activities, Cultural sites, Local restaurants, close proximity to Parc des Écrins |
| Abries | A quaint mountain village known for its natural beauty and tranquility, making it perfect for a peaceful getaway. | Hiking routes, Lush forests, Cultural heritage, Traditional Alpine architecture, Proximity to ski fields |
Understanding Airbnb License Requirements & STR Laws in Guillestre (2025)
With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Guillestre. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guillestre to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 12% licensed listings)
Top Performing Airbnb Properties in Guillestre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guillestrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appart Tout Confort
Entire Place • 3 bedrooms
L'escapade chalet
Entire Place • 4 bedrooms
Chalet le Panorama des Alpes in Guillestre
Entire Place • 4 bedrooms
New quiet cottage in Guillestre
Entire Place • 2 bedrooms
Semi-detached house with garden
Entire Place • 3 bedrooms
detached house, quiet with a panoramic view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guillestre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guillestre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christelle | 4 | $109,400 | 47 | 4.71/5.0 |
| Host #527085517 | 1 | $60,198 | 1 | N/A/5.0 |
| Solange | 3 | $55,178 | 13 | 5.00/5.0 |
| Alain Rouger | 5 | $52,295 | 150 | 4.37/5.0 |
| Frederique Et Sebastien | 2 | $47,848 | 171 | 4.88/5.0 |
| Sandie Et Cédric | 1 | $34,891 | 18 | 4.83/5.0 |
| Elsa & Martin | 1 | $34,263 | 67 | 5.00/5.0 |
| Antoine | 1 | $30,610 | 23 | 4.91/5.0 |
| Sandra | 1 | $29,385 | 154 | 4.95/5.0 |
| Claire Et Silvio | 3 | $29,207 | 330 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guillestre.
Dive Deeper: Advanced Guillestre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guillestre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuillestre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guillestre
- The Guillestre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.6% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guillestre, Apartment/Condo properties are the most common (59.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Guillestre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guillestre
- The dominant room capacity in Guillestre is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.1% of the active Airbnb listings in Guillestre, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guillestre.
Guillestre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guillestre
- The most common guest capacity trend in Guillestre vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Guillestre STR market, accounting for 47.2% of listings.
- 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guillestre.
- On average, properties in Guillestre are equipped to host 4.4 guests.
Guillestre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guillestre
- The most common availability pattern in Guillestre falls within the 271-366 days range, representing 50.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guillestre (39.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guillestre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
11.6% of total
2 Nights
15 listings
17.4% of total
3 Nights
11 listings
12.8% of total
4-6 Nights
13 listings
15.1% of total
7-29 Nights
9 listings
10.5% of total
30+ Nights
28 listings
32.6% of total
Key Insights
- The most prevalent minimum stay requirement in Guillestre is 30+ Nights, adopted by 32.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.6%) caters to monthly stays (30+ nights) in Guillestre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.6% of Guillestre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guillestre.
Guillestre Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
18.1% of total
Moderate
21 listings
25.3% of total
Firm
24 listings
28.9% of total
Strict
23 listings
27.7% of total
Cancellation Policy Insights for Guillestre
- The prevailing Airbnb cancellation policy trend in Guillestre is Firm, used by 28.9% of listings.
- A majority (56.6%) of hosts in Guillestre utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.9% market standard in Guillestre.
- Regularly review your cancellation policy against competitors and market demand shifts in Guillestre.
Guillestre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guillestre
- The overall average booking lead time for vacation rentals in Guillestre is 49 days.
- Guests book furthest in advance for stays during August (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Guillestre.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Guillestre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guillestre (2025)
Amenity Prevalence
Amenity Insights for Guillestre
- Essential amenities in Guillestre that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guillestre: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guillestre to stay competitive.
Guillestre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guillestre
- The typical guest profile for Airbnb in Guillestre consists of primarily domestic travelers (85%), often arriving from nearby Marseille, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 84.8% of guests.
- Key international markets include France (84.8%) and Italy (2.8%).
- Top languages spoken are French (41%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Marseille and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guillestre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,385 | $320.80 | 42% |
| Manigod | 198 | $3,992 | $438.15 | 40% |
| Monteu Roero | 19 | $3,583 | $655.58 | 32% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Jean-Cap-Ferrat | 113 | $3,445 | $460.05 | 44% |
| Val-d'Isère | 462 | $3,424 | $415.05 | 47% |
| Saint-Nicolas-la-Chapelle | 28 | $3,008 | $391.51 | 41% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Courchevel | 654 | $2,953 | $502.64 | 40% |
| Veyrier-du-Lac | 139 | $2,904 | $489.69 | 41% |