Airbnb Market Analytics, Statistics and Data in Grasse, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Grasse? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Grasse:
How much do Airbnb hosts make on average per month in Grasse?
The short-term rental market in Grasse shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,503 per month
- Strong performing properties (top 25%) make $2,723 or more
- Best-in-class properties (top 10%) achieve $5,284+ monthly
- Entry-level properties (bottom 25%) typically earn around $772
Revenue Variations by Month
Occupancy Rates Throughout the Year in Grasse
The market in Grasse shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Grasse
Daily rates in Grasse vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $232 or more
- Best-in-class properties (top 10%) pull in $497+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
Get Live Grasse Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Grasse
Peak Season (August, July, June)
- Revenue peaks at $4584.09 per month
- Occupancy rates reach 63.34%
- Daily rates average $230.26
Shoulder Season
- Revenue averages $2367.03 per month
- Occupancy maintains 40.18%
- Daily rates hold at $215.39
Low Season (February, December, January)
- Revenue drops to $1028.13 per month
- Occupancy decreases to 23.73%
- Daily rates adjust to $205.51
Is it still profitable to do Airbnb in Grasse in 2025?
Yes! Grasse demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $2367 and As a mature market with 534 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Grasse
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Le Suquet | Historical district of Cannes, known for its picturesque streets and amazing views of the French Riviera. It's a popular area attracting tourists for its charm and proximity to the beach. | Cannes Film Festival Palace, Le Suquet Old Town, Fort Royal, Rue Meynadier, Plage de la Croisette |
| Saint-Paul-de-Vence | Charming medieval village famous for its art galleries and historic stone architecture. A great destination for art lovers and those seeking tranquility. | Fondation Maeght, Saint-Paul church, The historic ramparts, Art galleries, Mediterranean cuisine restaurants |
| Mougins | Known for its stunning views and as a culinary destination, Mougins attracts visitors who appreciate fine dining and scenic landscapes. | Old Town Mougins, Musee de la Photographie, Mougins Village, Culinary festivals, Café de l'abbaye |
| Gourdon | A hilltop village renowned for its breathtaking views and traditional Provençal charm. Popular among tourists looking for unique experiences in the countryside. | Gourdon Castle, The Parfumerie Galimard, Scenic hiking trails, Local artisan shops, Panoramic views of the Riviera |
| Antibes | Famous for its charming old town and beaches, Antibes is popular for beachgoers as well as those interested in history and culture. | Picasso Museum, Antibes Old Town, Port Vauban, Juan-les-Pins beaches, Marineland |
| Valbonne | A picturesque village known for its historic architecture and vibrant village square. Perfect for those looking for a tranquil atmosphere with access to local markets. | Valbonne Village Square, The Old Church, Local markets, Scenic walking paths, Nearby golf courses |
| Cagnes-sur-Mer | A coastal town with a wonderful blend of beaches and art culture, ideal for visitors who enjoy both relaxation and exploration of history. | Renoir's Home, Haut de Cagnes medieval village, Beaches, Local festivals, Promenade de la Plage |
| Nice Port | An up-and-coming area with a local vibe, great restaurants, and close proximity to the beach and Old Town, attracting both tourists and locals. | Port Lympia, Castle Hill, Local fish market, Restaurants and bars, Promenade des Anglais |
Do you need a license for Airbnb in Grasse?
We recommend checking directly with Grasse's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (19% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Grasse
Luxury villa&pool, amazing views near Cannes
Entire Place • 4 bedrooms
Mediterranean Villa with Pool and Panoramic Views
Entire Place • 3 bedrooms
Villa La Corniche
Entire Place • 3 bedrooms
Idyllic 1800s House for Luxury Stay in Provence
Entire Place • 5 bedrooms
VillaNotreDame des Fleurs 6BR Luxury Stay Provence
Entire Place • 6 bedrooms
JdV Holidays La Rivolte, spacious & walk to town
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Grasse
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lone | 2 | $250,880 | 11 | 4.92/5.0 |
| Audrey | 9 | $180,361 | 53 | 2.78/5.0 |
| Renee | 1 | $122,730 | 17 | 5.00/5.0 |
| Olivia | 2 | $119,887 | 22 | 2.43/5.0 |
| Maria Del Carmen | 1 | $115,170 | 31 | 4.81/5.0 |
| Juliane | 1 | $105,885 | 8 | 5.00/5.0 |
| Chrystelle | 2 | $105,757 | 216 | 4.99/5.0 |
| Gerard | 2 | $105,485 | 11 | 2.50/5.0 |
| 41262684 | 1 | $93,593 | 0 | 0.00/5.0 |
| Marie-Agathe | 2 | $88,431 | 7 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Grasse
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with apartment & condo and house properties comprising 91.7% of inventory
- Untapped potential in others, outdoor & mobile segments (2.3% combined)
Room Capacity Distribution
Analysis of 534 properties in Grasse shows that 1 bedroom properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (36.3%)
- Least common: 5+ bedrooms (8.2%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 534 properties in Grasse reveals that 4 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.9% of the market.
Key Insights
- Most common capacity: 4 guests (28.7% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 53.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 534 properties in Grasse, the most common availability pattern is 271-366 days (53.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (53.4%)
- Most common booking duration: 31-90 days (31.3%)
- Properties with high availability (180+ days): 81.5%
- Properties with long-term bookings (180+ days): 19.1%
Minimum Stay Distributions
1 Night
69 listings
14.6% of total
2 Nights
132 listings
28% of total
3 Nights
79 listings
16.8% of total
4-6 Nights
110 listings
23.4% of total
7-29 Nights
69 listings
14.6% of total
30+ Nights
12 listings
2.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.6%
- Mid-length stays (4-6 nights) represent 23.4% of listings
- Monthly+ stays (2.5%) suggest a stable extended-stay market
- High market flexibility with 59.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
1.6% of total
Super Strict 30 Days
7 listings
1.6% of total
Flexible
82 listings
19.2% of total
Moderate
128 listings
30% of total
Firm
92 listings
21.6% of total
Strict
110 listings
25.8% of total
Key Insights
- Moderate is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (49.2%) and strict (47.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 84 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 40 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Grasse
Below is the distribution of amenities across listings in Grasse:
Traveler Demographics
Key Insights
- Domestic travelers make up 51.6% of total guests, indicating a significant local market share.
- Primary international markets: Germany (9.9%) and United Kingdom (9.9%)
- English is the top language at 41.3%, followed by French (34.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Grasse. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights