Grans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Grans in 2025? Explore comprehensive Airbnb analytics for Grans, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Grans, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Grans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Grans Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$188
The average rental revenue earned for an occupied room per day in Grans.
Occupancy Rate(?)
43.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,981
Typical annual income for an Airbnb listing in Grans. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.4%
Slight decrease (-8.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Grans.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Grans.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Grans (2025)

Understanding the monthly revenue variations for Airbnb listings in Grans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grans is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grans across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,756+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,138 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,200 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $730, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grans

Grans Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Grans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grans:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 42%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grans

Average Daily Rate (ADR) Airbnb Trends in Grans (2025)

Effective short term rental pricing strategy in Grans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grans typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $434+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $253 or more.
  • Typical properties (Median) charge around $125 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Grans

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Airbnb Seasonality Analysis & Trends in Grans (2025)

Peak Season (August, July, June)
  • Revenue averages $3,414 per month
  • Occupancy rates average 53.1%
  • Daily rates average $193
Shoulder Season
  • Revenue averages $1,588 per month
  • Occupancy maintains around 43.9%
  • Daily rates hold near $193
Low Season (January, February, December)
  • Revenue drops to average $982 per month
  • Occupancy decreases to average 36.5%
  • Daily rates adjust to average $196

Seasonality Insights for Grans

  • The Airbnb seasonality in Grans shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Grans's highest earning potential, with monthly revenues capable of climbing to $4,234, occupancy reaching a high of 62.3%, and ADRs peaking at $209.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $834, occupancy could drop to 31.1%, and ADRs may adjust down to $182.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grans.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Grans seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Grans (2025)

Exploring the top neighborhoods for short-term rentals in Grans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Aix-en-Provence
A picturesque town known for its artistic heritage and vibrant culture. It attracts tourists for its beautiful streets, historical sites, and vibrant festivals.
Cours Mirabeau, Saint-Saveur Cathedral, Granet Museum, Pavillon de Vendôme, Aix Market
Avignon
Famous for the Palais des Papes and the annual theater festival, Avignon is a historical city that draws a lot of tourists interested in history and culture.
Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Avignon Cathedral
Arles
Known for its Roman architecture and as the inspiration for Van Gogh, Arles offers a unique blend of history and art, appealing to cultural tourists.
Amphitheatre of Arles, Van Gogh Museum, Luma Arles, Camargue Regional Park, Saint-Trophime Church
Marseille
As the second-largest city in France, Marseille offers a vibrant port atmosphere with rich history, diverse culture, and beautiful coastlines.
Old Port (Vieux-Port), Basilique Notre-Dame de la Garde, Château d'If, Calanques National Park, MuCEM
Nîmes
Renowned for its well-preserved Roman ruins, Nîmes attracts tourists interested in history and architecture, providing a unique experience.
Arena of Nîmes, Maison Carrée, Jardins de la Fontaine, Temple of Diana, Pont du Gard
Cassis
A charming coastal town known for its stunning cliffs and beautiful calanques, ideal for tourists looking for relaxation and adventure.
Calanque de Port-Miou, Cassis Harbour, Cap Canaille, Cassis Beaches, Wine tasting in vineyards
Toulon
A port city with a beautiful waterfront, Toulon offers a mix of cultural and outdoor activities, appealing to a wide range of tourists.
Toulon Harbour, Mont Faron, Musée National de la Marine, Caves of La Ciotat, Toulon Beaches
Grans
A quaint commune in Provence that offers a peaceful retreat with access to local culture and natural beauty. Ideal for travelers looking for tranquility.
Château de Grans, Parks and nature reserves, Local vineyards, Provencal markets, Historical sites nearby

Understanding Airbnb License Requirements & STR Laws in Grans (2025)

While Grans, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grans to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Grans (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gransbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Magnifique Mas  Provençal - Moulin de Picaud

Magnifique Mas Provençal - Moulin de Picaud

Entire Place • 6 bedrooms

$72,135
Revenue
36.5%
Occupancy
$730.25
Daily Rate
Villa with a pool in the heart of Provence

Villa with a pool in the heart of Provence

Entire Place • 4 bedrooms

$64,370
Revenue
88.1%
Occupancy
$592.09
Daily Rate
House for rent in Grans, 10 people + pool

House for rent in Grans, 10 people + pool

Entire Place • 4 bedrooms

$45,372
Revenue
39.7%
Occupancy
$721.88
Daily Rate
Le Cabanon de Nans. Charming cottage in Provence.

Le Cabanon de Nans. Charming cottage in Provence.

Entire Place • 2 bedrooms

$44,652
Revenue
57.0%
Occupancy
$240.45
Daily Rate
Domaine d 'Alèzen-Location 5pers-piscine tennis

Domaine d 'Alèzen-Location 5pers-piscine tennis

Entire Place • 2 bedrooms

$33,801
Revenue
53.6%
Occupancy
$161.51
Daily Rate
Villa Louise in Provence.

Villa Louise in Provence.

Entire Place • 3 bedrooms

$33,068
Revenue
64.8%
Occupancy
$170.99
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Grans (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Grans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lise5$74,5211304.71/5.0
Clara1$72,135114.82/5.0
Lucie2$66,058664.95/5.0
Onze Bis1$64,370155.00/5.0
Violaine3$57,2251444.60/5.0
Nelly2$55,915974.91/5.0
Christine1$33,068705.00/5.0
Elodie1$27,199184.94/5.0
Rachel Et Philippe1$25,051564.93/5.0
Bernadette2$24,9402464.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grans.

Dive Deeper: Advanced Grans STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grans Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grans

  • The Grans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grans, House properties are the most common (78%), reflecting the local real estate landscape.
  • Houses represent a significant 78% portion, catering likely to families or larger groups.
  • The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.0%) offer potential for unique stay experiences.

Grans Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grans

  • The dominant room capacity in Grans is 2 bedrooms listings, making up 24% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 48.0% of the active Airbnb listings in Grans, indicating a high concentration in these sizes.
  • A significant 38.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grans.

Grans Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grans

  • The most common guest capacity trend in Grans vacation rentals is listings accommodating 8+ guests (22%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Grans STR market, accounting for 42.0% of listings.
  • 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grans.
  • On average, properties in Grans are equipped to host 4.5 guests.

Grans Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grans

  • The most common availability pattern in Grans falls within the 271-366 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Grans (28%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Grans Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (24.5%)

1 Night

12 listings

24.5% of total

2 Nights (38.8%)

2 Nights

19 listings

38.8% of total

3 Nights (10.2%)

3 Nights

5 listings

10.2% of total

4-6 Nights (10.2%)

4-6 Nights

5 listings

10.2% of total

7-29 Nights (4.1%)

7-29 Nights

2 listings

4.1% of total

30+ Nights (12.2%)

30+ Nights

6 listings

12.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Grans is 2 Nights, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.3%) of the Grans Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.2%) caters to monthly stays (30+ nights) in Grans, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.8% of Grans hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grans.

Grans Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7%)

Super Strict 30 Days

3 listings

7% of total

Flexible (20.9%)

Flexible

9 listings

20.9% of total

Moderate (18.6%)

Moderate

8 listings

18.6% of total

Firm (37.2%)

Firm

16 listings

37.2% of total

Strict (16.3%)

Strict

7 listings

16.3% of total

Cancellation Policy Insights for Grans

  • The prevailing Airbnb cancellation policy trend in Grans is Firm, used by 37.2% of listings.
  • A majority (53.5%) of hosts in Grans utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.2% market standard in Grans.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grans.

Grans STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Grans

  • The overall average booking lead time for vacation rentals in Grans is 57 days.
  • Guests book furthest in advance for stays during June (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Grans.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
  • Monitor your own booking lead times against these Grans averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Grans (2025)

Amenity Prevalence

Amenity Insights for Grans

  • Essential amenities in Grans that guests expect include: Wifi, Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grans: Wifi, Heating, Hot water, Kitchen.
  • Prioritize adding missing essentials: Wifi, Heating, Hot water, Kitchen.
  • Consider adding popular differentiators like Hangers or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grans to stay competitive.

Grans Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grans

  • The typical guest profile for Airbnb in Grans consists of primarily domestic travelers (77%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 77.3% of guests.
  • Key international markets include France (77.3%) and Belgium (3.7%).
  • Top languages spoken are French (38%) followed by English (31.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Toulouse.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Grans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Divajeu19$3,644$392.0640%
Ramatuelle213$3,520$704.7939%
Saint-Tropez779$2,955$502.2839%
Gordes232$2,765$388.5941%
Chantepérier22$2,712$321.7835%
Ménerbes100$2,573$456.4941%
Saint-Auban-sur-l'Ouvèze10$2,515$194.9752%
Opio42$2,508$544.5937%
Verquières13$2,502$436.2648%
Gassin386$2,499$446.1238%

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