Gordes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Gordes in 2025? Explore comprehensive Airbnb analytics for Gordes, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Gordes, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 232 active listings.
Whether you're considering an Airbnb investment in Gordes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gordes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gordes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gordes (2025)
Understanding the monthly revenue variations for Airbnb listings in Gordes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gordes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gordes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,719+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,030 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,267, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gordes
Gordes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gordes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gordes:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gordes
Average Daily Rate (ADR) Airbnb Trends in Gordes (2025)
Effective short term rental pricing strategy in Gordes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gordes typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $747+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $500 or more.
- Typical properties (Median) charge around $294 per night.
- Entry-level properties (Bottom 25%) earn around $179 per night.
Average Daily Rate (ADR) Trend by Month in Gordes
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Airbnb Seasonality Analysis & Trends in Gordes (2025)
Peak Season (August, July, September)
- Revenue averages $7,516 per month
- Occupancy rates average 57.0%
- Daily rates average $403
Shoulder Season
- Revenue averages $4,186 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $411
Low Season (February, November, December)
- Revenue drops to average $2,321 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $388
Seasonality Insights for Gordes
- The Airbnb seasonality in Gordes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gordes's highest earning potential, with monthly revenues capable of climbing to $8,938, occupancy reaching a high of 65.0%, and ADRs peaking at $453.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,214, occupancy could drop to 20.7%, and ADRs may adjust down to $372.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gordes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gordes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gordes (2025)
Exploring the top neighborhoods for short-term rentals in Gordes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Gordes Village | Gordes is one of the most beautiful villages in France, perched on a rocky hill with stunning views. It's a prime tourist destination attracting visitors for its historical charm and picturesque streets. | Village center, Gordes Castle, Senanque Abbey, The Village's Art Galleries, Luberon National Park |
| Bories Village | An area renowned for its traditional stone huts known as 'Bories', showcasing the area's historical lifestyle and architecture. Ideal for those looking to experience rural Provence. | Bories Village, Hiking trails, Provencal landscapes |
| Abbaye Notre-Dame de Sénanque | Famous for its beautiful lavender fields and serene atmosphere. A sought-after spot for visitors during the summer lavender bloom. | Lavender fields, Sénanque Abbey tours |
| Gordes Market | Vibrant weekly market filled with local artisans and food vendors. A hit with both tourists and locals, offering an authentic Provençal experience. | Fresh produce, Local crafts, Culinary delights, Live music |
| Luberon Regional Park | A natural park that offers stunning landscapes and a variety of outdoor activities. Attracts nature lovers and those seeking tranquility. | Hiking and biking trails, Natural beauty, Wildlife watching, Provençal villages |
| Chateau de Gordes | A historical chateau that offers tours and stunning views of the valley below. Important for history buffs and architecture lovers. | Castle tours, Panoramic views, History and culture |
| Art Galleries of Gordes | Home to many art galleries showcasing local and regional artists. Perfect for art lovers and those wishing to explore the local art scene. | Art exhibitions, Local artist studios, Cultural events |
| Nearby Lavender Fields | Iconic lavender fields just outside of Gordes, attracting visitors especially in the summer months for photography and sightseeing. | Lavender Fields, Photography opportunities, Scenic drives |
Understanding Airbnb License Requirements & STR Laws in Gordes (2025)
While Gordes, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gordes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Gordes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gordesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mas near Gordes, beautiful view, 16 people
Entire Place • 8 bedrooms
The Blue Shutters of Provence
Entire Place • 3 bedrooms
Gordes, most beautiful village of the world
Entire Place • 5 bedrooms
Le Clos des Rosiers, a charming place in Gordes
Entire Place • 4 bedrooms
Villa Sunset
Entire Place • 3 bedrooms
Mas with spectacular views of the Luberon, 330 m2
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gordes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gordes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore | 6 | $325,152 | 259 | 4.95/5.0 |
| Tara | 4 | $267,932 | 71 | 5.00/5.0 |
| Cécile | 1 | $197,142 | 9 | 4.78/5.0 |
| Blue Shutters | 1 | $179,674 | 32 | 5.00/5.0 |
| Anne | 2 | $171,956 | 63 | 5.00/5.0 |
| Pascal | 4 | $160,213 | 187 | 4.82/5.0 |
| Christine | 1 | $155,070 | 3 | 5.00/5.0 |
| Frederik En Pascale | 1 | $153,999 | 9 | 5.00/5.0 |
| Audrey | 1 | $138,349 | 6 | 5.00/5.0 |
| Davis | 1 | $133,098 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gordes.
Dive Deeper: Advanced Gordes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gordes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGordes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gordes
- The Gordes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gordes, House properties are the most common (77.6%), reflecting the local real estate landscape.
- Houses represent a significant 77.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.2%) offer potential for unique stay experiences.
Gordes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gordes
- The dominant room capacity in Gordes is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 48.7% of the active Airbnb listings in Gordes, indicating a high concentration in these sizes.
- A significant 50.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gordes.
Gordes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gordes
- The most common guest capacity trend in Gordes vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gordes STR market, accounting for 50.0% of listings.
- 51.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gordes.
- On average, properties in Gordes are equipped to host 5.2 guests.
Gordes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gordes
- The most common availability pattern in Gordes falls within the 271-366 days range, representing 57.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gordes (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gordes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
10.8% of total
2 Nights
27 listings
12.2% of total
3 Nights
31 listings
14% of total
4-6 Nights
67 listings
30.2% of total
7-29 Nights
37 listings
16.7% of total
30+ Nights
36 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Gordes is 4-6 Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Gordes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.2% of Gordes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gordes.
Gordes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.5% of total
Super Strict 60 Days
2 listings
1% of total
Flexible
21 listings
10.2% of total
Moderate
25 listings
12.2% of total
Firm
52 listings
25.4% of total
Strict
102 listings
49.8% of total
Cancellation Policy Insights for Gordes
- The prevailing Airbnb cancellation policy trend in Gordes is Strict, used by 49.8% of listings.
- A majority (75.2%) of hosts in Gordes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 49.8% market standard in Gordes.
- With 49.8% using Strict terms, this is a viable option in Gordes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gordes.
Gordes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gordes
- The overall average booking lead time for vacation rentals in Gordes is 78 days.
- Guests book furthest in advance for stays during June (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Gordes.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Gordes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gordes (2025)
Amenity Prevalence
Amenity Insights for Gordes
- Essential amenities in Gordes that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Heating are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Gordes.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gordes: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gordes to stay competitive.
Gordes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gordes
- The typical guest profile for Airbnb in Gordes consists of predominantly international visitors (70%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 30.5% of guests.
- Key international markets include France (30.5%) and United States (22.1%).
- Top languages spoken are English (43.3%) followed by French (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gordes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Gassin | 386 | $2,499 | $446.12 | 38% |
| Fontarèches | 12 | $2,453 | $527.51 | 30% |