Airbnb Market Analytics, Statistics and Data in Gordes, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gordes? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gordes:
How much do Airbnb hosts make on average per month in Gordes?
The short-term rental market in Gordes shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,844 per month
- Strong performing properties (top 25%) make $6,005 or more
- Best-in-class properties (top 10%) achieve $10,427+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,279
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gordes
The market in Gordes shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gordes
Daily rates in Gordes vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $271 per night
- Strong performing properties (top 25%) secure $470 or more
- Best-in-class properties (top 10%) pull in $686+ per night
- Entry-level properties (bottom 25%) earn around $166
Daily Rate Variations by Month
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Seasonality patterns in Gordes
Peak Season (August, July, September)
- Revenue peaks at $9197.45 per month
- Occupancy rates reach 63.56%
- Daily rates average $425.72
Shoulder Season
- Revenue averages $4474.83 per month
- Occupancy maintains 38.20%
- Daily rates hold at $372.96
Low Season (December, January, February)
- Revenue drops to $1746.85 per month
- Occupancy decreases to 20.33%
- Daily rates adjust to $327.72
Is it still profitable to do Airbnb in Gordes in 2025?
Yes! Gordes demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $4475 and With 222 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gordes
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Village of Gordes | Gordes is a picturesque village in the Luberon region, famous for its stunning hilltop views, beautiful stone architecture, and charming streets. It's a popular destination for tourists seeking a tranquil and historic atmosphere. | Abbaye de Sénanque, Village itself, Local markets, Luberon Natural Park, Château de Gordes |
| Roussillon | Known for its ochre cliffs and vibrant colors, Roussillon offers a unique cultural experience. Visitors enjoy walking its scenic trails and exploring the art galleries. | Ochre Trail, Roussillon Village, Local art galleries, Lavender fields, Scenic viewpoints |
| Bonnieux | A charming village situated on a hill, Bonnieux is famous for its incredible views of the surrounding countryside. It's popular among tourists for its quaint streets and local wineries. | Church of Notre-Dame de Bonnieux, Bonnieux Market, Wineries, Scenic viewpoints, Cycling routes |
| L'Isle-sur-la-Sorgue | Known as the Venice of Provence for its canals, this town is famous for its antique markets and vibrant atmosphere. Ideal for tourists looking for shopping and local cuisine. | Antique shops, Canal walks, Sunday market, Local restaurants, Scenic boat rides |
| Murs | A small village that offers a quiet escape and beautiful countryside views. It's great for nature lovers and those wanting to experience authentic Provencal life. | Local vineyards, Hiking trails, Scenic viewpoints, Lavender fields, Charming streets |
| Maubec | A quaint village nestled in the Luberon mountains, perfect for tourists looking for peace and an authentic French experience. Known for its natural beauty. | Nature walks, Local bakeries, Community events, Scenic viewpoints, Nearby vineyards |
| Cavaillon | Cavaillon is known for its historical significance and proximity to larger towns. It is popular for tourists who are exploring the Luberon area, offering a mix of history and local culture. | Cavaillon Synagogue, Local markets, Historic sites, Luberon landscapes, Famous Melon Festival |
| Pertuis | A charming town with a rich history, Pertuis offers local markets, historical sites, and easy access to various attractions in Provence, appealing to a diverse range of travelers. | Old town, Local festivals, Market days, Nearby vineyards, Historical architecture |
Do you need a license for Airbnb in Gordes?
We recommend checking directly with Gordes's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gordes
Le Clos des Rosiers, a charming place in Gordes
Entire Place • 4 bedrooms
Gordes Provence : Spectacular view, quiet
Entire Place • 4 bedrooms
Mas near Gordes, beautiful view, 16 people
Entire Place • 8 bedrooms
The Blue Shutters of Provence
Entire Place • 3 bedrooms
Fontblanche, Provencal estate for happy reunions
Entire Place • 11 bedrooms
Villa Sunset
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gordes
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore | 5 | $306,252 | 232 | 4.94/5.0 |
| Tara | 4 | $274,542 | 69 | 3.75/5.0 |
| Anne | 2 | $223,811 | 63 | 5.00/5.0 |
| Frederik En Pascale | 1 | $195,426 | 9 | 5.00/5.0 |
| Pascal | 5 | $180,676 | 201 | 4.77/5.0 |
| Cécile | 1 | $169,598 | 9 | 4.78/5.0 |
| Blue Shutters | 1 | $167,584 | 32 | 5.00/5.0 |
| Davis | 1 | $162,130 | 5 | 5.00/5.0 |
| Ken & Thierry | 1 | $145,785 | 71 | 4.96/5.0 |
| Florence | 1 | $139,358 | 18 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gordes
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.9%), with house and apartment & condo properties comprising 91.0% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 222 properties in Gordes shows that 2 bedrooms properties are most prevalent, making up 24.8% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 47.3% of all listings.
Key Insights
- Most common: 2 bedrooms (24.8%)
- Least common: 5+ bedrooms (10.4%)
- Market concentration: 47.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 222 properties in Gordes reveals that 8+ guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 49.1% of the market.
Key Insights
- Most common capacity: 8+ guests (26.6% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 49.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 222 properties in Gordes, the most common availability pattern is 271-366 days (58.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.1% of properties).
Key Insights
- Most common availability window: 271-366 days (58.6%)
- Most common booking duration: 91-180 days (35.1%)
- Properties with high availability (180+ days): 91.4%
- Properties with long-term bookings (180+ days): 9.5%
Minimum Stay Distributions
1 Night
26 listings
13.3% of total
2 Nights
29 listings
14.8% of total
3 Nights
33 listings
16.8% of total
4-6 Nights
59 listings
30.1% of total
7-29 Nights
47 listings
24% of total
30+ Nights
2 listings
1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.1%
- Mid-length stays (4-6 nights) represent 30.1% of listings
- Monthly+ stays (1%) suggest a stable extended-stay market
- High market flexibility with 44.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1% of total
Super Strict 60 Days
2 listings
1% of total
Flexible
21 listings
10.9% of total
Moderate
24 listings
12.4% of total
Firm
41 listings
21.2% of total
Strict
103 listings
53.4% of total
Key Insights
- Strict is the preferred policy at 53.4% of listings
- Stricter policies (Firm & Strict) dominate at 74.6% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- The market supports stricter policies, with 74.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 120 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 51 days
- Summer shows the longest average booking window at 120 days, while Winter has the shortest at 51 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 120 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Gordes
Below is the distribution of amenities across listings in Gordes:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.3% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (27.1%) and United Kingdom (16.8%)
- English is the top language at 47.6%, followed by French (32.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gordes. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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