Airbnb Market Analytics, Statistics and Data in Gassin, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gassin? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gassin:
How much do Airbnb hosts make on average per month in Gassin?
The short-term rental market in Gassin shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,371 per month
- Strong performing properties (top 25%) make $5,018 or more
- Best-in-class properties (top 10%) achieve $11,354+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gassin
The market in Gassin shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gassin
Daily rates in Gassin vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $212 per night
- Strong performing properties (top 25%) secure $511 or more
- Best-in-class properties (top 10%) pull in $1,132+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in Gassin
Peak Season (August, July, June)
- Revenue peaks at $9317.77 per month
- Occupancy rates reach 60.31%
- Daily rates average $537.93
Shoulder Season
- Revenue averages $4805.93 per month
- Occupancy maintains 35.20%
- Daily rates hold at $454.76
Low Season (December, January, November)
- Revenue drops to $2079.93 per month
- Occupancy decreases to 21.11%
- Daily rates adjust to $369.34
Is it still profitable to do Airbnb in Gassin in 2025?
Yes! Gassin demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $4806 and With 390 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gassin
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gassin Village | Charming Provençal village with picturesque streets and stunning views of the Gulf of Saint-Tropez. Appeals to guests seeking tranquility and a taste of local life. | St. Tropez, Pampelonne Beach, Gassin's vineyards, Château de la Moutte, Gassin market |
| Port Cogolin | A bustling marina located near Gassin, popular for water sports and yacht rentals. Attracts families and water enthusiasts looking for immediate nautical access. | Marina of Cogolin, Gulf of Saint-Tropez, Restaurants along the port, Water sports activities, Boat rentals |
| Saint-Tropez | World-renowned luxury destination known for its beaches, nightlife, and celebrity sightings. Ideal for hosts looking to attract high-end clientele. | Pampelonne Beach, Place des Lices, La Ponche, Nightclubs and bars, Shopping boutiques |
| Ramatuelle | A quaint village close to Gassin, famous for its beaches and vineyards. Attracts visitors looking for both relaxation and cultural experiences. | Plage de Pampelonne, Ramatuelle vineyards, Theatre of Ramatuelle, Local artisan markets, Scenic walking trails |
| La Croix Valmer | A coastal commune known for its beautiful beaches and landscapes, excellent for families and beach lovers. Offers various outdoor activities. | Paloma Beach, Plage de Gigaro, Hiking trails, Local restaurants, Markets |
| Grimaud | Historic village with medieval charm, located near the Gulf of Saint-Tropez. Popular for those looking to explore history and enjoy natural beauty. | Château de Grimaud, Grimaud village, Canals of Grimaud, Art galleries, Local eateries |
| Plan de la Tour | A peaceful village surrounded by vineyards and countryside, perfect for guests wanting to escape the hustle and bustle of coastal towns. | Vineyards, Local hiking paths, Traditional Provençal markets, Historic chapels, Outdoor cafés |
| Brigitte Bardot Beach | Iconic beach that draws tourists for its beauty and proximity to St. Tropez. Ideal for attracting beachgoers and sun-seekers. | Beach clubs, Water sports, Sunbathing, Dining with beach views, Proximity to nightlife in St. Tropez |
Do you need a license for Airbnb in Gassin?
Yes, Gassin requires a license for operating an Airbnb. Current market data shows 59% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Gassin
Villa La Riotte
Entire Place • 6 bedrooms
Villa Bohème in St. Tropez
Entire Place • 6 bedrooms
Villa “Belles Vignes" with vineyards view
Entire Place • 4 bedrooms
EcodelMare - Beachfront house with private beach
Entire Place • 3 bedrooms
Villa with a magic view of Bay of Saint Tropez
Entire Place • 4 bedrooms
Villa -piscine chaude Spa billard Wifi- St Tropez
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Gassin
Additional analytics on vacation rental, real estate, short term rental data in Gassin
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.4%), with house and apartment & condo properties comprising 93.3% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (6.7% combined)
Room Capacity Distribution
Analysis of 390 properties in Gassin shows that 2 bedrooms properties are most prevalent, making up 29.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.5% of all listings.
Key Insights
- Most common: 2 bedrooms (29.2%)
- Least common: 5+ bedrooms (8.2%)
- Market concentration: 58.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 390 properties in Gassin reveals that 4 guests properties dominate the market, representing 34.4% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 56.7% of the market.
Key Insights
- Most common capacity: 4 guests (34.4% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 56.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 390 properties in Gassin, the most common availability pattern is 271-366 days (65.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.2% of properties).
Key Insights
- Most common availability window: 271-366 days (65.9%)
- Most common booking duration: 31-90 days (36.2%)
- Properties with high availability (180+ days): 90.3%
- Properties with long-term bookings (180+ days): 11.0%
Minimum Stay Distributions
1 Night
48 listings
14.5% of total
2 Nights
67 listings
20.2% of total
3 Nights
63 listings
19% of total
4-6 Nights
92 listings
27.8% of total
7-29 Nights
53 listings
16% of total
30+ Nights
8 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.7%
- Mid-length stays (4-6 nights) represent 27.8% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 53.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
23 listings
8.2% of total
Super Strict 60 Days
3 listings
1.1% of total
Flexible
29 listings
10.4% of total
Moderate
47 listings
16.8% of total
Firm
79 listings
28.2% of total
Strict
99 listings
35.4% of total
Key Insights
- Strict is the preferred policy at 35.4% of listings
- Stricter policies (Firm & Strict) dominate at 63.6% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.1% of listings
Recommendations
- The market supports stricter policies, with 63.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 92 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 38 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Gassin
Below is the distribution of amenities across listings in Gassin:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (15.8%) and United Kingdom (11.9%)
- English is the top language at 43.7%, followed by French (29.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gassin. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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