Airbnb Market Analytics, Statistics and Data in Draguignan, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Draguignan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Draguignan:
How much do Airbnb hosts make on average per month in Draguignan?
The short-term rental market in Draguignan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,051 per month
- Strong performing properties (top 25%) make $2,085 or more
- Best-in-class properties (top 10%) achieve $3,653+ monthly
- Entry-level properties (bottom 25%) typically earn around $515
Revenue Variations by Month
Occupancy Rates Throughout the Year in Draguignan
The market in Draguignan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Draguignan
Daily rates in Draguignan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $95 per night
- Strong performing properties (top 25%) secure $224 or more
- Best-in-class properties (top 10%) pull in $363+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Draguignan
Peak Season (August, July, June)
- Revenue peaks at $3330.80 per month
- Occupancy rates reach 55.95%
- Daily rates average $185.81
Shoulder Season
- Revenue averages $1689.59 per month
- Occupancy maintains 38.76%
- Daily rates hold at $170.74
Low Season (March, December, February)
- Revenue drops to $983.09 per month
- Occupancy decreases to 29.05%
- Daily rates adjust to $157.42
Is it still profitable to do Airbnb in Draguignan in 2025?
Yes! Draguignan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $1690 and With 228 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Draguignan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centre-ville de Draguignan | The heart of Draguignan, full of shops, restaurants, and charm. Ideal for tourists wanting to experience local culture and cuisine. | Place du marché, Église Saint-Michel, Musée de l'Art et de l'Histoire, Café de la Paix, Le Parc de la République |
| Les Collines | A serene neighborhood located on the hills surrounding Draguignan, known for its beautiful views and peaceful atmosphere. Perfect for visitors seeking relaxation and nature. | Château des Launes, Parc Naturel Régional de La Sainte-Baume, Hiking trails, Vineyards, Local farms |
| Route de la Motte | A picturesque road leading to the village of La Motte, popular with travelers looking for rural charm and quaint eateries. | Vineyards, Provençal markets, Charming Bistros, Scenic Drives |
| Draguignan outskirts | Great location for guests wanting to explore the surrounding countryside. Offers a mix of rural and urban experiences. | Natural parks, Wine tasting tours, Local festivals, Cycling paths |
| Le Plan de Cannet | A growing area with new developments and modern amenities, attracting young families and professionals. | Shopping centers, Parks, Family-friendly activities, Local cafes |
| Les Arcs | Nearby town known for its historic charm and proximity to Draguignan. Offers cultural experiences and local festivals. | Les Arcs historic center, Local markets, Provençal wine regions, Artisanal shops |
| Montfort-sur-Argens | A charming village located a short drive from Draguignan, known for its stunning landscapes and traditional Provençal architecture. | Montfort Castle, Local art galleries, Scenic walks, Provençal dining options |
| Lorgues | A vibrant town offering a mix of history, culture, and culinary delights. Popular for guests interested in local gastronomy and wine. | Lorgues market, Château de Lorgues, Vineyards, Artisan shops |
Do you need a license for Airbnb in Draguignan?
We recommend checking directly with Draguignan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (8% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Draguignan
C18th Bastide, Cote d'Azur. Sleeps 12-14
Entire Place • 6 bedrooms
Provencal Grand Mas, Pool & Vineyards
Entire Place • 8 bedrooms
House 8/10 pers in absolute calm
Entire Place • 4 bedrooms
Wonderfull Property 300sqm / 15 people.
Entire Place • 8 bedrooms
Villa 180m2 full foot +swimming pool 12m×4.5m
Entire Place • 5 bedrooms
Typical Provencal house in the heart of nature
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Draguignan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sally | 1 | $129,905 | 25 | 5.00/5.0 |
| Hélène | 3 | $102,342 | 197 | 3.25/5.0 |
| Guillemette Et Greg | 6 | $86,183 | 66 | 4.88/5.0 |
| Franck | 2 | $72,955 | 90 | 2.41/5.0 |
| Loic | 1 | $71,960 | 19 | 4.89/5.0 |
| Éric | 1 | $50,950 | 61 | 4.93/5.0 |
| Esteban | 1 | $49,150 | 31 | 4.90/5.0 |
| Nadine | 1 | $48,652 | 9 | 5.00/5.0 |
| Caroline | 5 | $44,586 | 7 | 1.77/5.0 |
| Magali | 2 | $41,924 | 155 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Draguignan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.1%), with house and apartment & condo properties comprising 86.9% of inventory
- Untapped potential in others, outdoor & mobile segments (4.9% combined)
Room Capacity Distribution
Analysis of 228 properties in Draguignan shows that 1 bedroom properties are most prevalent, making up 37.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.5% of all listings.
Key Insights
- Most common: 1 bedroom (37.3%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 53.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 228 properties in Draguignan reveals that 2 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.3% of the market.
Key Insights
- Most common capacity: 2 guests (28.1% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 51.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 228 properties in Draguignan, the most common availability pattern is 271-366 days (63.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.4% of properties).
Key Insights
- Most common availability window: 271-366 days (63.2%)
- Most common booking duration: 31-90 days (36.4%)
- Properties with high availability (180+ days): 88.2%
- Properties with long-term bookings (180+ days): 12.7%
Minimum Stay Distributions
1 Night
49 listings
25.8% of total
2 Nights
52 listings
27.4% of total
3 Nights
28 listings
14.7% of total
4-6 Nights
30 listings
15.8% of total
7-29 Nights
29 listings
15.3% of total
30+ Nights
2 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.2%
- Mid-length stays (4-6 nights) represent 15.8% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 67.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.1% of total
Super Strict 60 Days
1 listings
0.6% of total
Flexible
46 listings
26.1% of total
Moderate
45 listings
25.6% of total
Firm
50 listings
28.4% of total
Strict
32 listings
18.2% of total
Key Insights
- Firm is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (51.7%) and strict (46.6%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 74 days
- Shortest booking windows are in Oct, Nov, Jan, averaging 36 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Jan when lead times are shortest
Popular Airbnb Amenities in Draguignan
Below is the distribution of amenities across listings in Draguignan:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (3.1%) and United Kingdom (2.6%)
- French is the top language at 47.3%, followed by English (35.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Paris and Nice markets
- Develop localized content for Germany and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Draguignan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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