Airbnb Market Analytics, Statistics and Data in Bormes-les-Mimosas, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bormes-les-Mimosas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bormes-les-Mimosas:
How much do Airbnb hosts make on average per month in Bormes-les-Mimosas?
The short-term rental market in Bormes-les-Mimosas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,317 per month
- Strong performing properties (top 25%) make $2,395 or more
- Best-in-class properties (top 10%) achieve $4,592+ monthly
- Entry-level properties (bottom 25%) typically earn around $700
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bormes-les-Mimosas
The market in Bormes-les-Mimosas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bormes-les-Mimosas
Daily rates in Bormes-les-Mimosas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $214 or more
- Best-in-class properties (top 10%) pull in $395+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Bormes-les-Mimosas
Peak Season (August, July, June)
- Revenue peaks at $4213.91 per month
- Occupancy rates reach 70.61%
- Daily rates average $223.80
Shoulder Season
- Revenue averages $2074.40 per month
- Occupancy maintains 37.06%
- Daily rates hold at $194.87
Low Season (November, February, January)
- Revenue drops to $949.90 per month
- Occupancy decreases to 19.34%
- Daily rates adjust to $170.52
Is it still profitable to do Airbnb in Bormes-les-Mimosas in 2025?
Yes! Bormes-les-Mimosas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 37% and solid monthly revenue averaging $2074 and As a mature market with 654 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bormes-les-Mimosas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Favière | A popular beach area known for its family-friendly atmosphere and beautiful sandy beaches. Ideal for tourists during the summer months looking for relaxation and seaside activities. | La Favière Beach, Port de Bormes-les-Mimosas, Bormes Market, La Favière promenade, Water sports activities |
| Bormes Village | A charming medieval village with picturesque old streets and a rich history. Attracts tourists looking for culture, history, and stunning views of the coast. | Bormes-les-Mimosas Castle, Chapelle Saint-François de Paule, Les Jardins du Château, Old Town streets, Local artisan shops |
| Gassin | Located nearby, this area offers stunning views of the surrounding countryside and is known for its upscale villas. It's favored by tourists looking for a more luxurious stay while visiting the Côte d'Azur. | Vineyards and wineries, Gassin village, Nightlife in nearby Saint-Tropez, Beautiful hiking trails |
| Cabasson Beach | A less crowded beach area that offers a more serene experience. Visitors often seek a relaxed environment away from busy tourist spots. | Cabasson Beach, Natural parks, Hiking trails along the coast |
| Cavalier Bay | A beautiful bay that provides opportunities for water sports and relaxation. It's a favorite for families and water enthusiasts. | Cavalier Beach, Sailing and windsurfing schools, Promenade by the bay |
| Le Lavandou | A nearby town offering a vibrant atmosphere with numerous restaurants and shops. It's a great base for exploring the region while enjoying local amenities. | Le Lavandou Beach, Local seafood restaurants, Nightlife on the waterfront, Water taxis to islands |
| Port-Cros National Park | An exquisite natural park that attracts nature lovers and those seeking outdoor activities. Perfect for eco-tourism. | Diving spots, Hiking trails, Wildlife viewing, Natural beauty |
| Saint-Tropez nearby | Although it can be pricier, being close to the iconic Saint-Tropez adds significant appeal for tourists wanting to experience luxury and nightlife nearby. | Vibrant nightlife, Luxury shopping, Waterfront dining, Celebrity spotting |
Do you need a license for Airbnb in Bormes-les-Mimosas?
Yes, Bormes-les-Mimosas requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Bormes-les-Mimosas
Renovated villa Gaou Benat splendid sea view pool
Entire Place • 4 bedrooms
House Pool Sea View
Entire Place • 3 bedrooms
☀️Var Panoramic Sea View. Heated swimming pool
Entire Place • 4 bedrooms
Beautiful house in the heart of Bormes les Mimosas
Entire Place • 3 bedrooms
Bormes la villa
Entire Place • 5 bedrooms
Villa Bagala
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bormes-les-Mimosas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathalie | 11 | $345,332 | 772 | 4.89/5.0 |
| Select'SoHome | 22 | $339,699 | 160 | 3.47/5.0 |
| Conciergerie Suzette | 12 | $258,479 | 114 | 4.33/5.0 |
| Jean-Luc | 1 | $222,206 | 6 | 5.00/5.0 |
| 452235750 | 6 | $199,719 | 1 | 0.00/5.0 |
| Hacena - Interhome Group | 22 | $197,370 | 67 | 2.50/5.0 |
| Holidu | 2 | $141,867 | 6 | 2.50/5.0 |
| Fabrice | 7 | $115,125 | 747 | 4.86/5.0 |
| Carine | 5 | $115,112 | 259 | 4.85/5.0 |
| Pg | 2 | $110,774 | 11 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bormes-les-Mimosas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with apartment & condo and house properties comprising 94.7% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 654 properties in Bormes-les-Mimosas shows that 1 bedroom properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 1 bedroom (37.6%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 654 properties in Bormes-les-Mimosas reveals that 4 guests properties dominate the market, representing 38.7% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 54.3% of the market.
Key Insights
- Most common capacity: 4 guests (38.7% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 54.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 654 properties in Bormes-les-Mimosas, the most common availability pattern is 271-366 days (59.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (59.6%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 87.9%
- Properties with long-term bookings (180+ days): 13.3%
Minimum Stay Distributions
1 Night
68 listings
12.2% of total
2 Nights
125 listings
22.4% of total
3 Nights
83 listings
14.9% of total
4-6 Nights
153 listings
27.4% of total
7-29 Nights
106 listings
19% of total
30+ Nights
23 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 34.6%
- Mid-length stays (4-6 nights) represent 27.4% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 49.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.6% of total
Super Strict 30 Days
2 listings
0.4% of total
Flexible
64 listings
12.8% of total
Moderate
103 listings
20.6% of total
Firm
157 listings
31.4% of total
Strict
171 listings
34.2% of total
Key Insights
- Strict is the preferred policy at 34.2% of listings
- Stricter policies (Firm & Strict) dominate at 65.6% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 65.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 102 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Bormes-les-Mimosas
Below is the distribution of amenities across listings in Bormes-les-Mimosas:
Traveler Demographics
Key Insights
- Domestic travelers make up 74.8% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (8.7%) and Switzerland (3.9%)
- French is the top language at 40.6%, followed by English (36.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bormes-les-Mimosas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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