Airbnb Market Analytics, Statistics and Data in Aups, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aups? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aups:
How much do Airbnb hosts make on average per month in Aups?
The short-term rental market in Aups shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,039 per month
- Strong performing properties (top 25%) make $1,897 or more
- Best-in-class properties (top 10%) achieve $3,175+ monthly
- Entry-level properties (bottom 25%) typically earn around $490
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aups
The market in Aups shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aups
Daily rates in Aups vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $99 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $309+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Aups
Peak Season (August, July, September)
- Revenue peaks at $3184.88 per month
- Occupancy rates reach 64.51%
- Daily rates average $157.41
Shoulder Season
- Revenue averages $1461.72 per month
- Occupancy maintains 32.97%
- Daily rates hold at $145.04
Low Season (December, March, February)
- Revenue drops to $636.00 per month
- Occupancy decreases to 14.25%
- Daily rates adjust to $137.52
Is it still profitable to do Airbnb in Aups in 2025?
Yes! Aups demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $1462 and The market's 128 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aups
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Aups Village | Charming rural village with traditional Provençal architecture and rich history. Attracts tourists looking for an authentic French country experience with local markets and beautiful landscapes. | Saint-Pons Church, Aups Market, Château d'Aups, Lavender fields nearby, Vineyards, Nearby Verdon Gorge |
| Lac de Sainte-Croix | Stunning lake known for its turquoise waters and clear skies, perfect for outdoor enthusiasts. Ideal for travelers looking for water sports and beautiful natural surroundings. | Lac de Sainte-Croix, Verdon Gorge, Kayaking and sailing, Hiking trails, Beach areas, Cultural events during summer |
| Provence Wine Region | Famous for its vineyards and wine production, popular among wine lovers and tourists seeking wine tours and tastings amidst picturesque landscapes. | Wine tours and tastings, Local vineyards, Provence wine festivals, Breathtaking countryside, Lavender fields, Charming countryside villages |
| Gorges du Verdon | Known as the 'Grand Canyon of Europe', this natural park attracts adventure seekers and nature lovers looking to explore its stunning scenery and outdoor activities. | Hiking and trekking trails, Rock climbing, Panoramic viewpoints, Canoeing and kayaking, Duzee beach, Scenic drives |
| Aups Lavender Fields | Famous for its vibrant lavender fields, which bloom in the summer, attracting visitors for Instagram-worthy views and local lavender products. | Lavender fields, Local lavender shops, Photography tours, Seasonal festivals, Nearby scenic viewpoints, Rural countryside walks |
| Provencal Market | Aups is known for its vibrant weekly market, drawing visitors looking for local products, food specialties, and an authentic Provençal experience. | Weekly local market, Food stalls, Craft fair, Fresh produce, Local cheeses, Provençal textiles |
| Nearby Villecroze | A picturesque village located just a short drive away, known for its beautiful gardens and historic sites, attracting visitors looking for day trips from Aups. | Villecroze caves, Botanical gardens, Historic architecture, Local artisans, Art galleries, Nearby hiking trails |
| Tourtour Village | Often called 'the village in the sky' for its stunning elevation and views, this quaint village attracts tourists seeking a peaceful retreat with scenic charm. | Scenic viewpoints, Charming streets, Local art shops, Restaurants with views, Nearby hiking spots, Cultural events |
Do you need a license for Airbnb in Aups?
We recommend checking directly with Aups's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (9% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Aups
Provence holiday home, pool, beautiful view
Entire Place • 5 bedrooms
Detached house with private pool in Provence
Entire Place • 3 bedrooms
Magical Bastide, rural Provence
Entire Place • 7 bedrooms
Le Mas - with large heated pool, Aups
Entire Place • 5 bedrooms
Gîte (9) classified near the Gorges du Verdon Aups
Entire Place • 4 bedrooms
Dathona - Charming house with pool is garden
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Aups
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martine | 1 | $45,502 | 13 | 4.92/5.0 |
| Mindert | 1 | $39,108 | 10 | 4.90/5.0 |
| Christian | 4 | $38,738 | 334 | 4.83/5.0 |
| Katie | 1 | $37,805 | 5 | 5.00/5.0 |
| 74751664 | 1 | $36,414 | 0 | 0.00/5.0 |
| Marc Et Cécile | 2 | $32,949 | 64 | 4.96/5.0 |
| Annie | 4 | $32,555 | 83 | 4.92/5.0 |
| Olivier | 1 | $28,855 | 33 | 4.85/5.0 |
| Corinne | 2 | $28,090 | 457 | 4.92/5.0 |
| Astrid | 2 | $27,062 | 77 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aups
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.4%), with house and apartment & condo properties comprising 77.4% of inventory
- Strong specialty sector (17.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, outdoor & mobile, unique stays segments (10.1% combined)
Room Capacity Distribution
Analysis of 128 properties in Aups shows that 1 bedroom properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.2% of all listings.
Key Insights
- Most common: 1 bedroom (35.2%)
- Least common: 5+ bedrooms (6.3%)
- Market concentration: 60.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 128 properties in Aups reveals that 4 guests properties dominate the market, representing 34.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 54.7% of the market.
Key Insights
- Most common capacity: 4 guests (34.4% of market)
- Least common capacity: 5 guests (0.8% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 54.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 128 properties in Aups, the most common availability pattern is 271-366 days (68.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (44.5% of properties).
Key Insights
- Most common availability window: 271-366 days (68.8%)
- Most common booking duration: 31-90 days (44.5%)
- Properties with high availability (180+ days): 95.3%
- Properties with long-term bookings (180+ days): 4.7%
Minimum Stay Distributions
1 Night
22 listings
18.5% of total
2 Nights
22 listings
18.5% of total
3 Nights
37 listings
31.1% of total
4-6 Nights
22 listings
18.5% of total
7-29 Nights
14 listings
11.8% of total
30+ Nights
2 listings
1.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 37.0%
- Mid-length stays (4-6 nights) represent 18.5% of listings
- Monthly+ stays (1.7%) suggest a stable extended-stay market
- High market flexibility with 68.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
17 listings
15.9% of total
Moderate
24 listings
22.4% of total
Firm
20 listings
18.7% of total
Strict
46 listings
43% of total
Key Insights
- Strict is the preferred policy at 43.0% of listings
- Stricter policies (Firm & Strict) dominate at 61.7% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 15.9% of listings
Recommendations
- The market supports stricter policies, with 61.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Sep, averaging 88 days
- Shortest booking windows are in Dec, Nov, Jan, averaging 36 days
- Summer shows the longest average booking window at 85 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 85 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Aups
Below is the distribution of amenities across listings in Aups:
Traveler Demographics
Key Insights
- Domestic travelers make up 66.5% of total guests, indicating a significant local market share.
- Primary international markets: Germany (8.4%) and Belgium (5.8%)
- French is the top language at 39.1%, followed by English (37.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aups. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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