Airbnb Market Analytics, Statistics and Data in Apt, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Apt? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Apt:
How much do Airbnb hosts make on average per month in Apt?
The short-term rental market in Apt shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,287 per month
- Strong performing properties (top 25%) make $2,370 or more
- Best-in-class properties (top 10%) achieve $4,247+ monthly
- Entry-level properties (bottom 25%) typically earn around $612
Revenue Variations by Month
Occupancy Rates Throughout the Year in Apt
The market in Apt shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Apt
Daily rates in Apt vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $201 or more
- Best-in-class properties (top 10%) pull in $359+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
Get Live Apt Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Apt
Peak Season (August, July, September)
- Revenue peaks at $3668.01 per month
- Occupancy rates reach 55.17%
- Daily rates average $204.10
Shoulder Season
- Revenue averages $1992.29 per month
- Occupancy maintains 38.01%
- Daily rates hold at $186.07
Low Season (January, November, February)
- Revenue drops to $1143.05 per month
- Occupancy decreases to 26.27%
- Daily rates adjust to $171.06
Is it still profitable to do Airbnb in Apt in 2025?
Yes! Apt demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1992 and With 236 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Apt
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Apt City Center | A picturesque town center known for its charming streets and proximity to local markets, historical sites, and restaurants. It attracts tourists interested in culture and local French lifestyle. | Lourmarin Castle, Market of Apt, St. Anne's Church, Musee Archeologique, Lavender Fields |
| Roussillon | Famous for its ochre cliffs and vibrant colors, Roussillon offers stunning landscapes and art galleries. It's a popular spot for visitors seeking scenic beauty and a quaint village atmosphere. | Ochre Trail, Rousillon Village, Le Sentier des Ocres, Art galleries, Lavender Fields |
| Gordes | One of France's most beautiful villages, Gordes is perched on a hilltop with spectacular views. It's a luxurious destination that attracts both tourists and high-end vacation rentals. | Abbaye de Sénanque, Gordes Castle, Borie Village, Village of Gordes, Lavender Fields |
| Luberon National Park | A stunning natural area that offers hiking, biking, and outdoor activities. It's a favorite for nature lovers and those looking to escape to the countryside. | Luberon Regional Park, Colorado Provençal, Cedar Forests, Local vineyards, The beautiful villages |
| Apt Lavender Fields | Famous for its stunning lavender fields, particularly during the summer. Ideal for those looking for picturesque views and natural beauty. | Lavender Fields, Lavender Museum, Market of Apt, Scenic hiking trails, Seasonal floral festivals |
| Bonnieux | Another beautiful village in the Luberon region known for its wine and stunning vistas. It's a favorite for wine tourists and those seeking tranquil countryside experiences. | Bonnieux Village, Luberon vineyards, Old church, Viewpoints, Hiking trails |
| Menerbes | A charming village that has attracted artists and writers. Offers historical insights and beautiful landscapes, perfect for artistic and cultural tourists. | Menerbes Village, Musee du Tire-Bouchon, Vineyards, Luberon viewpoints, Artist workshops |
| Apt Provençal Market | Famous for its vibrant weekly market showcasing local produce, crafts, and foods. It's a cultural hotspot attracting both locals and tourists alike. | Apt Market, Local delicacies, Cafés and restaurants, Cultural experiences, Shopping for crafts |
Do you need a license for Airbnb in Apt?
We recommend checking directly with Apt's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (19% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Apt
Bastide la Belle Étoile
Entire Place • 6 bedrooms
At home in Provence
Entire Place • 5 bedrooms
Lavandin villa
Entire Place • 2 bedrooms
Country house with heated swimming pool Luberon
Entire Place • 4 bedrooms
Bastide XVIII au cœur du Luberon
Entire Place • 6 bedrooms
5 bed villa, landscaped gardens & heated pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Apt
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thierry | 1 | $274,473 | 18 | 5.00/5.0 |
| Franck | 7 | $161,397 | 204 | 4.21/5.0 |
| Marie | 1 | $110,953 | 23 | 5.00/5.0 |
| Nathalie | 4 | $77,223 | 795 | 4.83/5.0 |
| Marie | 3 | $73,903 | 151 | 4.95/5.0 |
| Amélie | 6 | $69,269 | 199 | 3.96/5.0 |
| Nadia | 1 | $68,993 | 19 | 5.00/5.0 |
| Emmanuelle Et Florent | 1 | $65,840 | 39 | 4.97/5.0 |
| 24820486 | 1 | $65,238 | 0 | 0.00/5.0 |
| Jen | 1 | $61,656 | 5 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Apt
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with house and apartment & condo properties comprising 81.4% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile, others segments (6.7% combined)
Room Capacity Distribution
Analysis of 236 properties in Apt shows that 1 bedroom properties are most prevalent, making up 40.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (40.7%)
- Least common: 4 bedrooms (7.6%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 236 properties in Apt reveals that 2 guests properties dominate the market, representing 32.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.4% of the market.
Key Insights
- Most common capacity: 2 guests (32.2% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 56.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 236 properties in Apt, the most common availability pattern is 271-366 days (54.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (54.2%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 82.6%
- Properties with long-term bookings (180+ days): 19.5%
Minimum Stay Distributions
1 Night
30 listings
14.3% of total
2 Nights
78 listings
37.1% of total
3 Nights
38 listings
18.1% of total
4-6 Nights
28 listings
13.3% of total
7-29 Nights
23 listings
11% of total
30+ Nights
13 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 51.4%
- Mid-length stays (4-6 nights) represent 13.3% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 69.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
9 listings
4.5% of total
Super Strict 60 Days
3 listings
1.5% of total
Flexible
51 listings
25.2% of total
Moderate
52 listings
25.7% of total
Firm
24 listings
11.9% of total
Strict
63 listings
31.2% of total
Key Insights
- Strict is the preferred policy at 31.2% of listings
- The market shows a balanced distribution between guest-friendly (50.9%) and strict (43.1%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 89 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 42 days
- Summer shows the longest average booking window at 88 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 88 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in Apt
Below is the distribution of amenities across listings in Apt:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.9% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (6.4%) and Switzerland (3.7%)
- French is the top language at 40.3%, followed by English (38.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Paris and Marseille markets
- Develop localized content for Germany and Switzerland
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Apt. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights