Airbnb Market Analytics, Statistics and Data in Aix-en-Provence, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aix-en-Provence? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aix-en-Provence:
How much do Airbnb hosts make on average per month in Aix-en-Provence?
The short-term rental market in Aix-en-Provence shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,597 per month
- Strong performing properties (top 25%) make $2,681 or more
- Best-in-class properties (top 10%) achieve $4,571+ monthly
- Entry-level properties (bottom 25%) typically earn around $829
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aix-en-Provence
The market in Aix-en-Provence shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aix-en-Provence
Daily rates in Aix-en-Provence vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $97 per night
- Strong performing properties (top 25%) secure $163 or more
- Best-in-class properties (top 10%) pull in $334+ per night
- Entry-level properties (bottom 25%) earn around $69
Daily Rate Variations by Month
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Seasonality patterns in Aix-en-Provence
Peak Season (July, August, June)
- Revenue peaks at $2955.73 per month
- Occupancy rates reach 57.72%
- Daily rates average $162.12
Shoulder Season
- Revenue averages $2222.26 per month
- Occupancy maintains 47.21%
- Daily rates hold at $155.95
Low Season (February, December, January)
- Revenue drops to $1261.76 per month
- Occupancy decreases to 33.79%
- Daily rates adjust to $149.39
Is it still profitable to do Airbnb in Aix-en-Provence in 2025?
Yes! Aix-en-Provence demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2222 and As a mature market with 2148 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aix-en-Provence
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Aix-en-Provence's charming historic center is known for its beautiful, narrow streets, lively markets, and rich culture. This area attracts tourists interested in history, art, and local cuisine. | Cours Mirabeau, Saint-Sauveur Cathedral, Place des Prêcheurs, Granet Museum, Pavillon de Vendôme, Aix Market |
| Mazarin Quarter | A luxurious area filled with elegant 17th-century architecture, quiet streets, and beautiful gardens. Ideal for guests seeking a peaceful retreat close to historical landmarks. | Place des Quatre Dauphins, Hotel de Ville, Saint-Jean de Malte, Jardin de la Mairie, Atelier Cezanne |
| La Rocade | A vibrant, artistic neighborhood featuring trendy cafes, art shops, and a young, dynamic atmosphere. Perfect for younger travelers looking for local nightlife and culture. | Café des Arts, Quartier Mazarin, Artisan shops, Street art tours, Local taverns |
| Aix-en-Provence University Area | A lively area due to the presence of university students, offering affordable dining, entertainment, and a youthful spirit, which attracts both students and young travelers. | Université Paul Cézanne, Student cafes, Library of the Faculty of Arts, Local markets, Cultural events |
| Cours Mirabeau | One of the most famous streets in Aix, lined with cafes and shops, perfect for tourists who want to experience the local lifestyle and enjoy people-watching. | Café de Flore, La Rotonde, Fountain of the Four Dolphins, Flower market, Art galleries |
| Place des Prêcheurs | A lively square known for its vibrant market and various festivals. It's an excellent spot for visitors looking to immerse themselves in local culture. | Prêcheurs Market, Eglise des Prêcheurs, Theatre de Verdure, Local boutiques, Cafes |
| Mont Sainte-Victoire | Located just outside Aix, this area is perfect for nature lovers and outdoor enthusiasts seeking hiking and stunning views, attracting visitors looking for a getaway from city life. | Hiking trails, Artistic views, Cezanne's art inspiration, Picnic spots, Nature parks |
| Puyricard | A quaint and tranquil surrounding village that offers a more rural experience while still being close to Aix-en-Provence, appealing to those looking for a peaceful stay with access to nature. | Lavender fields, Local vineyards, Charming village center, Puyricard Chocolate factory, Biking trails |
Do you need a license for Airbnb in Aix-en-Provence?
Yes, Aix-en-Provence requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Aix-en-Provence
"Villa Chartreux" A 17th Century Town house in Aix
Entire Place • 5 bedrooms
Magnifique Villa Aix en Provence - by askmefrance
Entire Place • 4 bedrooms
Exceptional villa 10 min from downtown Aix
Entire Place • 3 bedrooms
Villa La Source - 16 people - Private pool/tennis
Entire Place • 7 bedrooms
Authentic Bastide du Clos Bonnet
Entire Place • 8 bedrooms
Bastide Aixoise, Luxe & Large Spaces
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Aix-en-Provence
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elodie Et Enguerrand | 31 | $811,753 | 1418 | 4.40/5.0 |
| Valentin | 29 | $680,659 | 1106 | 4.31/5.0 |
| Silvio | 12 | $614,006 | 267 | 4.77/5.0 |
| Templaris | 25 | $562,847 | 417 | 4.08/5.0 |
| Stéphanie | 20 | $434,143 | 975 | 4.77/5.0 |
| Jennifer | 13 | $406,985 | 414 | 4.32/5.0 |
| Rebecca | 39 | $401,487 | 2180 | 4.35/5.0 |
| Laurence | 7 | $400,971 | 530 | 4.89/5.0 |
| WeHost | 13 | $400,677 | 82 | 2.47/5.0 |
| Aurore | 17 | $311,480 | 1518 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aix-en-Provence
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (4.7% combined)
Room Capacity Distribution
Analysis of 2,148 properties in Aix-en-Provence shows that 1 bedroom properties are most prevalent, making up 45.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (45.9%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,148 properties in Aix-en-Provence reveals that 2 guests properties dominate the market, representing 37% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 63.1% of the market.
Key Insights
- Most common capacity: 2 guests (37% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 63.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,148 properties in Aix-en-Provence, the most common availability pattern is 271-366 days (40.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.9% of properties).
Key Insights
- Most common availability window: 271-366 days (40.5%)
- Most common booking duration: 91-180 days (30.9%)
- Properties with high availability (180+ days): 70.7%
- Properties with long-term bookings (180+ days): 30.9%
Minimum Stay Distributions
1 Night
307 listings
16.4% of total
2 Nights
623 listings
33.2% of total
3 Nights
367 listings
19.6% of total
4-6 Nights
295 listings
15.7% of total
7-29 Nights
168 listings
9% of total
30+ Nights
117 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.6%
- Mid-length stays (4-6 nights) represent 15.7% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 69.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
3 listings
0.2% of total
Flexible
444 listings
25.2% of total
Moderate
552 listings
31.3% of total
Firm
336 listings
19% of total
Strict
428 listings
24.3% of total
Key Insights
- Moderate is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (56.5%) and strict (43.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 87 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 41 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Aix-en-Provence
Below is the distribution of amenities across listings in Aix-en-Provence:
Traveler Demographics
Key Insights
- Domestic travelers make up 51.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (16.9%) and United Kingdom (8.1%)
- English is the top language at 43.3%, followed by French (35%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aix-en-Provence. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
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