Aix-en-Provence Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Aix-en-Provence in 2025? Explore comprehensive Airbnb analytics for Aix-en-Provence, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Aix-en-Provence, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,333 active listings.
Whether you're considering an Airbnb investment in Aix-en-Provence, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aix-en-Provence Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aix-en-Provence Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aix-en-Provence (2025)
Understanding the monthly revenue variations for Airbnb listings in Aix-en-Provence is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aix-en-Provence is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aix-en-Provence across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,140+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,399 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $708, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aix-en-Provence
Aix-en-Provence Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aix-en-Provence STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aix-en-Provence:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aix-en-Provence
Average Daily Rate (ADR) Airbnb Trends in Aix-en-Provence (2025)
Effective short term rental pricing strategy in Aix-en-Provence involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aix-en-Provence typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Aix-en-Provence
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Airbnb Seasonality Analysis & Trends in Aix-en-Provence (2025)
Peak Season (August, July, September)
- Revenue averages $2,651 per month
- Occupancy rates average 54.7%
- Daily rates average $151
Shoulder Season
- Revenue averages $1,982 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $163
Low Season (January, February, November)
- Revenue drops to average $1,364 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $162
Seasonality Insights for Aix-en-Provence
- The Airbnb seasonality in Aix-en-Provence shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aix-en-Provence's highest earning potential, with monthly revenues capable of climbing to $2,833, occupancy reaching a high of 56.8%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,295, occupancy could drop to 37.0%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aix-en-Provence.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aix-en-Provence seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aix-en-Provence (2025)
Exploring the top neighborhoods for short-term rentals in Aix-en-Provence? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cours Mirabeau | Famous tree-lined avenue in the heart of Aix-en-Provence, bustling with cafes, shops, and markets. Ideal for tourists who want to experience the vibrant local culture and charm. | Cours Mirabeau, Place des Prêcheurs, Saint-Sauveur Cathedral, Les Deux Garçons Café, Aix Market |
| Old Town | The historic center of Aix-en-Provence, filled with charm and character. Narrow streets lined with boutiques and eateries, perfect for travelers seeking an authentic experience. | Old Town Streets, Hotel de Ville, Place des Martyrs, Cours Sextius, Fontaine des Quatre Dauphins |
| Parc Jourdan | A peaceful park area popular with locals and tourists alike, providing a quieter setting away from the hustle and bustle. Great for families and those looking for green spaces. | Parc Jourdan, Café de la Mairie, Statue of Paul Cézanne, Botanical Gardens, Children's Playground |
| Les Milles | A suburban area with a mix of residential and commercial spaces, known for its proximity to the Aix-en-Provence TGV station, making it ideal for business travelers and short-term guests. | Cultural Center, Aix-en-Provence TGV Station, Espace des Sciences, Aix Memorial Museum |
| Avenue Victor Hugo | An elegant street featuring luxury shops and Michelin-starred restaurants, appealing to those looking for a upscale tourist experience in Aix. | Fine Dining Restaurants, Luxury Boutiques, Art Galleries, City Tram |
| Saint-Jean-de-Malte | A historic neighborhood known for its ancient buildings and quaint streets, offering a unique perspective of Aix's history and architecture, ideal for those who appreciate the arts. | Saint-Jean-de-Malte Church, Historical Sites, Artisan Shops, Local Restaurants |
| Aix-en-Provence Market | Home to one of the most famous markets in the region, attracting locals and tourists for its fresh produce and artisanal goods, perfect for foodies. | Main Market, Local Artisans, Culinary Delights, Café Culture |
| Chapelle de la Charité | A serene area known for its artistic vibe and proximity to various galleries, ideal for those who appreciate culture and the arts. | Art Galleries, Local Studios, Scenic Views, Cultural Festivals |
Understanding Airbnb License Requirements & STR Laws in Aix-en-Provence (2025)
Yes, Aix-en-Provence, Provence-Alpes-Côte d'Azur, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aix-en-Provence to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Aix-en-Provence (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aix-en-Provencebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa La Source - 16 people - Private pool/tennis
Entire Place • 7 bedrooms
Mas de Noailles
Entire Place • 8 bedrooms
Authentic Bastide du Clos Bonnet
Entire Place • 8 bedrooms
Townhouse in Central Aix (A/C, pool, parking)
Entire Place • 5 bedrooms
Luxurious residence with calm in the city center of Aix
Entire Place • 5 bedrooms
Luxurious Modern House Infinit Pool
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aix-en-Provence (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aix-en-Provence based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enguerrand Et Elodie | 30 | $631,698 | 1263 | 4.74/5.0 |
| Valentin | 41 | $543,012 | 1219 | 4.45/5.0 |
| Laurence | 7 | $397,740 | 534 | 4.89/5.0 |
| Silvio | 13 | $395,658 | 258 | 4.83/5.0 |
| Aurore | 20 | $327,419 | 1580 | 4.66/5.0 |
| Jennifer | 14 | $324,990 | 453 | 4.67/5.0 |
| Stéphanie | 24 | $321,462 | 1005 | 4.76/5.0 |
| Rebecca | 39 | $279,563 | 2346 | 4.71/5.0 |
| Anne Claire | 5 | $254,188 | 176 | 4.90/5.0 |
| Templaris | 24 | $247,087 | 415 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aix-en-Provence.
Dive Deeper: Advanced Aix-en-Provence STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aix-en-Provence. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAix-en-Provence Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aix-en-Provence
- The Aix-en-Provence Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91% of the 2,333 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aix-en-Provence, Apartment/Condo properties are the most common (71.8%), reflecting the local real estate landscape.
- Houses represent a significant 23.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Aix-en-Provence Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aix-en-Provence
- The dominant room capacity in Aix-en-Provence is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in Aix-en-Provence, indicating a high concentration in these sizes.
Aix-en-Provence Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aix-en-Provence
- The most common guest capacity trend in Aix-en-Provence vacation rentals is listings accommodating 2 guests (36.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Aix-en-Provence STR market, accounting for 62.1% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aix-en-Provence.
- On average, properties in Aix-en-Provence are equipped to host 3.6 guests.
Aix-en-Provence Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aix-en-Provence
- The most common availability pattern in Aix-en-Provence falls within the 271-366 days range, representing 51.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aix-en-Provence (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aix-en-Provence Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
316 listings
14.3% of total
2 Nights
584 listings
26.5% of total
3 Nights
329 listings
14.9% of total
4-6 Nights
308 listings
14% of total
7-29 Nights
201 listings
9.1% of total
30+ Nights
467 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Aix-en-Provence is 2 Nights, adopted by 26.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Aix-en-Provence, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 26.5% of Aix-en-Provence hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aix-en-Provence.
Aix-en-Provence Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.1% of total
Super Strict 60 Days
3 listings
0.1% of total
Flexible
540 listings
26.7% of total
Moderate
640 listings
31.6% of total
Firm
381 listings
18.8% of total
Strict
456 listings
22.5% of total
Cancellation Policy Insights for Aix-en-Provence
- The prevailing Airbnb cancellation policy trend in Aix-en-Provence is Moderate, used by 31.6% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (41.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.6% market standard in Aix-en-Provence.
- Regularly review your cancellation policy against competitors and market demand shifts in Aix-en-Provence.
Aix-en-Provence STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aix-en-Provence
- The overall average booking lead time for vacation rentals in Aix-en-Provence is 50 days.
- Guests book furthest in advance for stays during June (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Aix-en-Provence.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Aix-en-Provence averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aix-en-Provence (2025)
Amenity Prevalence
Amenity Insights for Aix-en-Provence
- Essential amenities in Aix-en-Provence that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aix-en-Provence: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aix-en-Provence to stay competitive.
Aix-en-Provence Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aix-en-Provence
- The typical guest profile for Airbnb in Aix-en-Provence consists of a mix of domestic (52%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 52.2% of guests.
- Key international markets include France (52.2%) and United States (12.9%).
- Top languages spoken are English (39.1%) followed by French (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aix-en-Provence Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Ramatuelle | 213 | $3,520 | $704.79 | 39% |
| Saint-Tropez | 779 | $2,955 | $502.28 | 39% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Opio | 42 | $2,508 | $544.59 | 37% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Gassin | 386 | $2,499 | $446.12 | 38% |