Mouriès Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provence-Alpes-Côte d'Azur, France
Is Airbnb profitable in Mouriès in 2025? Explore comprehensive Airbnb analytics for Mouriès, Provence-Alpes-Côte d'Azur, France to uncover income potential. This 2025 STR market report for Mouriès, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 89 active listings.
Whether you're considering an Airbnb investment in Mouriès, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mouriès Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mouriès Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mouriès (2025)
Understanding the monthly revenue variations for Airbnb listings in Mouriès is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mouriès is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mouriès across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,726+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,473 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,467 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $734, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mouriès
Mouriès Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mouriès STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mouriès:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mouriès
Average Daily Rate (ADR) Airbnb Trends in Mouriès (2025)
Effective short term rental pricing strategy in Mouriès involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mouriès typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $452+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Mouriès
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Airbnb Seasonality Analysis & Trends in Mouriès (2025)
Peak Season (August, July, May)
- Revenue averages $3,473 per month
- Occupancy rates average 50.2%
- Daily rates average $274
Shoulder Season
- Revenue averages $2,045 per month
- Occupancy maintains around 35.4%
- Daily rates hold near $249
Low Season (January, February, March)
- Revenue drops to average $1,094 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $265
Seasonality Insights for Mouriès
- The Airbnb seasonality in Mouriès shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mouriès's highest earning potential, with monthly revenues capable of climbing to $3,873, occupancy reaching a high of 65.6%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $995, occupancy could drop to 17.7%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mouriès.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mouriès seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mouriès (2025)
Exploring the top neighborhoods for short-term rentals in Mouriès? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mouriès Center | Charming village center with a rich history and local amenities. Ideal for travelers seeking an authentic Provençal experience with proximity to shops and restaurants. | Saint-Trophime Church, Local markets, Artisan shops, Café terraces, Historical sites |
| Fontvieille | Nearby village famous for its connection to the poet Alphonse Daudet. Attracts visitors interested in literature and Provençal culture. | Castellane de Fontvieille, Alphonse Daudet's mill, Local wine tasting, Traditional bistros, Scenic walks |
| Les Baux-de-Provence | Historic hilltop village renowned for its beautiful landscapes and medieval architecture. A popular destination for day-trippers from across the region. | Les Baux Castle, Carrières de Lumières, Cultural festivals, Art galleries, Stunning viewpoints |
| Saint-Rémy-de-Provence | Known for its artistic heritage and vibrant markets, this town is frequented by those who appreciate art and culture, plus it's close to the Alpilles. | Van Gogh's asylum, Saint-Paul de Mausole, Local markets, Historical sites, Charming streets |
| Eygalières | A picturesque Provençal village offering a quiet retreat with beautiful landscapes and gourmet dining options, appealing to luxury vacationers. | Scenic countryside, Local vineyards, Gourmet restaurants, Charming village square, Art galleries |
| Alpilles National Park | A stunning natural park offering hiking and outdoor activities, attracting nature lovers and adventure seekers looking for unique experiences. | Hiking trails, Scenic views, Wildlife watching, Outdoor activities, Peaceful retreats |
| Tarascon | Historic town with a rich past, known for its castle and traditional festivals. A good spot for visitors who enjoy history and local culture. | Château de Tarascon, Historical museums, Local markets, Traditional events, Provençal cuisine |
| Avignon | Famous for its architectural heritage and historical significance, Avignon is a top destination for those interested in art, history, and culture. | Palace of the Popes, Avignon Bridge, Historical festivals, Art exhibitions, Vibrant markets |
Understanding Airbnb License Requirements & STR Laws in Mouriès (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mouriès. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mouriès to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Mouriès (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mourièsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Le Respelido - a tranquil oasis
Entire Place • 6 bedrooms
A charming Provençal farmhouse
Entire Place • 4 bedrooms
Mas du Coussoul for 15 to 25 people
Entire Place • 10 bedrooms
Mas en Provence du XVII Siècle dans les Alpilles
Entire Place • 4 bedrooms
Authentic Provencal Mas du 17e - Large pool
Entire Place • 3 bedrooms
Villa Espigoulier, treasure of the Alpilles
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mouriès (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mouriès based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laurence | 3 | $114,377 | 378 | 4.99/5.0 |
| Jaana&Frédéric | 3 | $94,288 | 174 | 4.83/5.0 |
| Aurelie | 3 | $85,753 | 47 | 4.83/5.0 |
| Host #268335365 | 1 | $72,698 | 0 | N/A/5.0 |
| Plaisirs & Maisons De Provence | 8 | $70,693 | 55 | 4.53/5.0 |
| Philippe | 1 | $66,165 | 5 | 4.80/5.0 |
| Marjory Et Romain | 2 | $36,289 | 96 | 5.00/5.0 |
| Jean-Marc | 1 | $36,235 | 35 | 5.00/5.0 |
| Host #22919642 | 1 | $32,676 | 1 | N/A/5.0 |
| Julie | 1 | $32,633 | 36 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mouriès.
Dive Deeper: Advanced Mouriès STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mouriès. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMouriès Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mouriès
- The Mouriès Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 89 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mouriès, House properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 69.7% portion, catering likely to families or larger groups.
- The presence of 7.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mouriès Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mouriès
- The dominant room capacity in Mouriès is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.8% of the active Airbnb listings in Mouriès, indicating a high concentration in these sizes.
- A significant 49.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mouriès.
Mouriès Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mouriès
- The most common guest capacity trend in Mouriès vacation rentals is listings accommodating 8+ guests (25.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mouriès STR market, accounting for 48.3% of listings.
- 50.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mouriès.
- On average, properties in Mouriès are equipped to host 5.1 guests.
Mouriès Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mouriès
- The most common availability pattern in Mouriès falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mouriès (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mouriès Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
14.5% of total
2 Nights
16 listings
19.3% of total
3 Nights
9 listings
10.8% of total
4-6 Nights
16 listings
19.3% of total
7-29 Nights
11 listings
13.3% of total
30+ Nights
19 listings
22.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mouriès is 30+ Nights, adopted by 22.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.9%) caters to monthly stays (30+ nights) in Mouriès, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 22.9% of Mouriès hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mouriès.
Mouriès Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.4% of total
Flexible
16 listings
23.2% of total
Moderate
27 listings
39.1% of total
Firm
12 listings
17.4% of total
Strict
13 listings
18.8% of total
Cancellation Policy Insights for Mouriès
- The prevailing Airbnb cancellation policy trend in Mouriès is Moderate, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (62.3%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Mouriès.
- Regularly review your cancellation policy against competitors and market demand shifts in Mouriès.
Mouriès STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mouriès
- The overall average booking lead time for vacation rentals in Mouriès is 56 days.
- Guests book furthest in advance for stays during August (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Mouriès.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Mouriès averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mouriès (2025)
Amenity Prevalence
Amenity Insights for Mouriès
- Essential amenities in Mouriès that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mouriès: Heating, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mouriès to stay competitive.
Mouriès Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mouriès
- The typical guest profile for Airbnb in Mouriès consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.6% of guests.
- Key international markets include France (70.6%) and Belgium (5.3%).
- Top languages spoken are English (38.2%) followed by French (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mouriès Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villeneuvette | 13 | $4,099 | $342.18 | 43% |
| Divajeu | 19 | $3,644 | $392.06 | 40% |
| Rupià | 11 | $2,872 | $408.73 | 41% |
| Gordes | 232 | $2,765 | $388.59 | 41% |
| Chantepérier | 22 | $2,712 | $321.78 | 35% |
| Ménerbes | 100 | $2,573 | $456.49 | 41% |
| Saint-Auban-sur-l'Ouvèze | 10 | $2,515 | $194.97 | 52% |
| Verquières | 13 | $2,502 | $436.26 | 48% |
| Fontarèches | 12 | $2,453 | $527.51 | 30% |
| Soyans | 13 | $2,430 | $263.04 | 47% |