Airbnb Market Analytics, Statistics and Data in Marseille, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marseille? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marseille:
How much do Airbnb hosts make on average per month in Marseille?
The short-term rental market in Marseille shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,669 per month
- Strong performing properties (top 25%) make $2,719 or more
- Best-in-class properties (top 10%) achieve $4,228+ monthly
- Entry-level properties (bottom 25%) typically earn around $869
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marseille
The market in Marseille shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marseille
Daily rates in Marseille vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $144 or more
- Best-in-class properties (top 10%) pull in $236+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
Get Live Marseille Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Marseille
Peak Season (August, June, July)
- Revenue peaks at $2963.31 per month
- Occupancy rates reach 62.72%
- Daily rates average $144.33
Shoulder Season
- Revenue averages $2155.32 per month
- Occupancy maintains 47.13%
- Daily rates hold at $132.20
Low Season (November, December, January)
- Revenue drops to $1142.30 per month
- Occupancy decreases to 33.33%
- Daily rates adjust to $124.50
Is it still profitable to do Airbnb in Marseille in 2025?
Yes! Marseille demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2155 and As a mature market with 9618 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marseille
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vieux-Port | The historic heart of Marseille, known for its picturesque harbor and vibrant atmosphere. A popular destination for tourists with plenty of restaurants, bars, and cultural landmarks. | Old Port of Marseille, Fort Saint-Nicolas, Marseille History Museum, Quai des Belges, Les Terrasses du Port |
| Le Panier | Marseille's oldest neighborhood, famous for its narrow streets and colorful buildings. It offers a unique cultural experience and is close to many tourist attractions. | La Vieille Charité, Maison de la Vieille Charité, Médiathèque de l'Alcazar, Street art, Bougainvillea |
| Corniche Kennedy | A stunning coastal area with beautiful views of the Mediterranean. Known for its beaches and waterfront dining, it attracts beachgoers and sun-seekers. | Calanques National Park, Plages du Prado, Parc Balnéaire du Prado, Vallée des Auffes, Villa Valmer |
| Notre-Dame de la Garde | This iconic basilica is a must-visit for its stunning architecture and panoramic views of the city. It's a major attraction for both tourists and locals. | Notre-Dame de la Garde, Montée des Accoules, Parc Bois-Luzy, Ruins of the Priory, Viewpoints |
| La Canebière | The main thoroughfare in Marseille, full of shops, cafes, and historic sites. It's central and very accessible for visitors. | La Canebière, Palais des Congrès, Marseille Opera House, Café de l'Excelsior, Central Market |
| Palais des Congrès | A bustling area with numerous events and conventions taking place. It attracts business travelers as well as tourists attending events. | Palais des Congrès, Boat shows, Cultural festivals, Business expos, Fairs and markets |
| Les Cinq Avenues | A charming residential area near many local amenities. It offers a more authentic experience of Marseille, popular with families and long-stay visitors. | Parc de la Mairie, Local shops and restaurants, Proximity to the central tram line, Community markets, Parks and recreation areas |
| La Joliette | A revitalized area of the city that has transformed into a trendy spot with shops, restaurants, and cultural attractions. Perfect for young professionals and visitors looking for modern amenities close to the Old Port. | Les Terrasses du Port, Docks Village, Modern art galleries, Shopping and dining, The Museum of European and Mediterranean Civilisations (MuCEM) |
Do you need a license for Airbnb in Marseille?
Yes, Marseille requires a license for operating an Airbnb. Current market data shows 69% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Marseille
Maï Homes - La Villa Bompard
Entire Place • 6 bedrooms
Massilia Villa 14 pax - jacuzzi pool private
Entire Place • 7 bedrooms
Nocnoc Le Rome - 8 BR, up to 24 PAX, 2 apartments
Entire Place • 8 bedrooms
pour la coupe du monde rugby 9 septembre 2023
Private Room • 1 bedroom
Panoramic Sea View 4 bedroom villa + sauna + spa
Entire Place • 4 bedrooms
"La Corniche" Superb apt sea view terrace
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Marseille
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 94 | $2,430,261 | 1382 | 3.83/5.0 |
| Jose | 78 | $2,062,025 | 2940 | 4.56/5.0 |
| Mikaël Baloo | 63 | $1,981,819 | 1616 | 4.49/5.0 |
| Agence COCOONR / BOOK&PAY | 48 | $1,757,750 | 1623 | 4.40/5.0 |
| René | 36 | $1,327,884 | 2887 | 4.83/5.0 |
| Jonatan | 17 | $1,135,933 | 1351 | 4.25/5.0 |
| Julie | 26 | $844,084 | 563 | 4.28/5.0 |
| Florent | 34 | $818,954 | 7703 | 4.66/5.0 |
| Mimi | 36 | $784,062 | 1741 | 4.59/5.0 |
| Location Marseille | 21 | $723,457 | 359 | 4.38/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marseille
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.9%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.9% combined)
Room Capacity Distribution
Analysis of 9,618 properties in Marseille shows that 1 bedroom properties are most prevalent, making up 48.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.2% of all listings.
Key Insights
- Most common: 1 bedroom (48.7%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 72.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 9,618 properties in Marseille reveals that 4 guests properties dominate the market, representing 32.4% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.2% of the market.
Key Insights
- Most common capacity: 4 guests (32.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 63.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 9,618 properties in Marseille, the most common availability pattern is 271-366 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (37.6%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.6%
Minimum Stay Distributions
1 Night
1733 listings
21.3% of total
2 Nights
3147 listings
38.7% of total
3 Nights
1448 listings
17.8% of total
4-6 Nights
992 listings
12.2% of total
7-29 Nights
332 listings
4.1% of total
30+ Nights
486 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.0%
- Mid-length stays (4-6 nights) represent 12.2% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 77.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
9 listings
0.1% of total
Super Strict 30 Days
3 listings
0% of total
Non-refundable
6 listings
0.1% of total
Flexible
1537 listings
20% of total
Moderate
2955 listings
38.5% of total
Firm
1426 listings
18.6% of total
Strict
1730 listings
22.6% of total
Key Insights
- Moderate is the preferred policy at 38.5% of listings
- The market shows a balanced distribution between guest-friendly (58.5%) and strict (41.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 68 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 64 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 64 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Marseille
Below is the distribution of amenities across listings in Marseille:
Traveler Demographics
Key Insights
- Domestic travelers make up 60.7% of total guests, indicating a significant local market share.
- Primary international markets: Germany (7.8%) and United Kingdom (7.5%)
- English is the top language at 41.3%, followed by French (35.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marseille. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Divajeu | 19 | $4,288 | $439.51 | 41% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
| Saint-Sauveur-de-Montagut | 12 | $3,037 | $166.79 | 44% |
| Verquières | 12 | $3,028 | $446.92 | 50% |
| La Bruguière | 14 | $2,983 | $278.84 | 48% |
| Soyans | 13 | $2,966 | $203.54 | 50% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights