Airbnb Market Analytics, Statistics and Data in Hyères, Provence-Alpes-Côte d'Azur, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hyères? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hyères:
How much do Airbnb hosts make on average per month in Hyères?
The short-term rental market in Hyères shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,368 per month
- Strong performing properties (top 25%) make $2,410 or more
- Best-in-class properties (top 10%) achieve $3,956+ monthly
- Entry-level properties (bottom 25%) typically earn around $689
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hyères
The market in Hyères shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hyères
Daily rates in Hyères vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $159 or more
- Best-in-class properties (top 10%) pull in $277+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Hyères
Peak Season (August, July, June)
- Revenue peaks at $3736.62 per month
- Occupancy rates reach 69.09%
- Daily rates average $169.88
Shoulder Season
- Revenue averages $1991.81 per month
- Occupancy maintains 40.49%
- Daily rates hold at $151.27
Low Season (November, December, January)
- Revenue drops to $1015.19 per month
- Occupancy decreases to 25.49%
- Daily rates adjust to $139.15
Is it still profitable to do Airbnb in Hyères in 2025?
Yes! Hyères demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1992 and As a mature market with 2032 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hyères
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Vieille Ville) | Charming historic district with narrow streets, vibrant markets, and beautiful architecture. It's a desired location for tourists wanting to experience the old-world charm of Hyères. | Church of St. Louis, Place Massillon, Old Town Market, Villa Noailles, Musee de la Photographie |
| Port de Hyères | The picturesque harbor area with stunning views of the Mediterranean, popular among boaters and tourists. Great for water activities and dining. | Le Port Marina, Restaurants with waterfront views, Boat tours and rentals, St. Tropez access, Islands of Hyères tours |
| Giens Peninsula | A beautiful natural area with beaches and coves, perfect for sunbathers and nature lovers. Attracts families and outdoor enthusiasts. | Plage de la Bergerie, Plage des Borrels, Port du Giens, Parc national de Port-Cros, Water sports activities |
| La Capte | A quaint coastal village known for its laid-back atmosphere and proximity to stunning beaches. A peaceful retreat for vacationers. | Plage de la Capte, Nature trails, Quaint local shops and cafes, Café de la plage, Diverse birdwatching opportunities |
| Les Salins | A popular beach area known for its scenic views and sandy shores. Great for families and beach lovers looking for a summer getaway. | Les Salins Beach, Seaside restaurants, Water sports activities, Beach volleyball courts, Family-friendly amenities |
| Porquerolles Island | An idyllic island just off the coast of Hyères, known for its natural beauty and preserved landscapes. Perfect for nature escapes. | Plage Notre-Dame, Cycling paths, Hiking trails, Wine tasting at local vineyards, Stunning natural parks |
| La Londe-les-Maures | A neighboring coastal town with beautiful beaches and local charm, appealing to both tourists and locals looking for a quiet retreat. | Plage de l'Argentière, Vineyards, Local markets, Hiking trails, Water sports rentals |
| Almanarre Beach | Famous for its kitesurfing opportunities, this beach area attracts sports enthusiasts and sun-seekers alike. Ideal for active travelers. | Kitesurfing and windsurfing schools, Beach bars and restaurants, Scenic walking and biking paths, Sunbathing spots, Water sports shops |
Do you need a license for Airbnb in Hyères?
We recommend checking directly with Hyères's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (7% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hyères
Sublime Villa PALMA Sea View Heated Pool Sauna
Entire Place • 4 bedrooms
Unique- Beautiful Villa in Porquerolles
Entire Place • 7 bedrooms
Villa La Sarrazine • Port du Niel • Sea View
Entire Place • 5 bedrooms
La palmeraie Rossa.
Entire Place • 6 bedrooms
450m2 beachfront villa with stunning pool views
Entire Place • 5 bedrooms
Architect villa on the beachfront in La Capte
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Hyères
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grégory & Alexandra Lopez | 83 | $1,407,904 | 1772 | 3.79/5.0 |
| 454250580 | 8 | $396,755 | 1 | 0.00/5.0 |
| Christophe | 17 | $367,165 | 1219 | 4.29/5.0 |
| Sabrina | 4 | $351,156 | 69 | 3.66/5.0 |
| Hacena - Interhome Group | 33 | $340,887 | 75 | 1.70/5.0 |
| Hyeres Conciergerie | 43 | $338,049 | 233 | 2.22/5.0 |
| Alan | 5 | $320,657 | 56 | 4.89/5.0 |
| Anne Et Anita | 24 | $317,766 | 361 | 3.73/5.0 |
| Celine | 13 | $309,406 | 511 | 4.56/5.0 |
| Christopher | 10 | $260,103 | 536 | 4.16/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hyères
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with apartment & condo and house properties comprising 94.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 2,032 properties in Hyères shows that 1 bedroom properties are most prevalent, making up 42.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.9% of all listings.
Key Insights
- Most common: 1 bedroom (42.8%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 67.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,032 properties in Hyères reveals that 4 guests properties dominate the market, representing 39.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.5% of the market.
Key Insights
- Most common capacity: 4 guests (39.2% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 60.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,032 properties in Hyères, the most common availability pattern is 271-366 days (52.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.1% of properties).
Key Insights
- Most common availability window: 271-366 days (52.8%)
- Most common booking duration: 31-90 days (32.1%)
- Properties with high availability (180+ days): 83.2%
- Properties with long-term bookings (180+ days): 18.2%
Minimum Stay Distributions
1 Night
273 listings
15.1% of total
2 Nights
461 listings
25.6% of total
3 Nights
370 listings
20.5% of total
4-6 Nights
399 listings
22.1% of total
7-29 Nights
240 listings
13.3% of total
30+ Nights
59 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.7%
- Mid-length stays (4-6 nights) represent 22.1% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 61.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
0.4% of total
Non-refundable
15 listings
0.9% of total
Super Strict 30 Days
32 listings
1.9% of total
Refundable
14 listings
0.8% of total
Flexible
259 listings
15.3% of total
Moderate
423 listings
25% of total
Firm
403 listings
23.8% of total
Strict
538 listings
31.8% of total
Key Insights
- Strict is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (40.3%) and strict (55.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 86 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Hyères
Below is the distribution of amenities across listings in Hyères:
Traveler Demographics
Key Insights
- Domestic travelers make up 75.4% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (6.6%) and Italy (4.4%)
- French is the top language at 41%, followed by English (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Paris and Lyon markets
- Develop localized content for Germany and Italy
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hyères. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Monteu Roero | 14 | $5,880 | $652.02 | 34% |
| Ramatuelle | 226 | $3,775 | $673.81 | 38% |
| Saint-Jean-Cap-Ferrat | 104 | $3,741 | $449.38 | 45% |
| Saint-Tropez | 782 | $3,659 | $526.84 | 40% |
| Chantepérier | 20 | $3,396 | $290.43 | 35% |
| Èze | 158 | $3,265 | $356.85 | 47% |
| Opio | 42 | $3,185 | $556.70 | 38% |
| Villefranche-sur-Mer | 479 | $3,134 | $280.32 | 52% |
| Cap-d'Ail | 176 | $3,059 | $310.14 | 46% |
| Ménerbes | 91 | $3,057 | $486.17 | 41% |
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