Airbnb Market Analytics, Statistics and Data in Noirmoutier-en-l'Île, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Noirmoutier-en-l'Île? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Noirmoutier-en-l'Île:
How much do Airbnb hosts make on average per month in Noirmoutier-en-l'Île?
The short-term rental market in Noirmoutier-en-l'Île shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,779 per month
- Strong performing properties (top 25%) make $3,109 or more
- Best-in-class properties (top 10%) achieve $4,870+ monthly
- Entry-level properties (bottom 25%) typically earn around $978
Revenue Variations by Month
Occupancy Rates Throughout the Year in Noirmoutier-en-l'Île
The market in Noirmoutier-en-l'Île shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Noirmoutier-en-l'Île
Daily rates in Noirmoutier-en-l'Île vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $160 per night
- Strong performing properties (top 25%) secure $244 or more
- Best-in-class properties (top 10%) pull in $327+ per night
- Entry-level properties (bottom 25%) earn around $107
Daily Rate Variations by Month
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Seasonality patterns in Noirmoutier-en-l'Île
Peak Season (August, July, June)
- Revenue peaks at $4992.73 per month
- Occupancy rates reach 73.39%
- Daily rates average $212.30
Shoulder Season
- Revenue averages $2398.11 per month
- Occupancy maintains 40.38%
- Daily rates hold at $190.54
Low Season (November, February, January)
- Revenue drops to $1168.89 per month
- Occupancy decreases to 21.97%
- Daily rates adjust to $176.87
Is it still profitable to do Airbnb in Noirmoutier-en-l'Île in 2025?
Yes! Noirmoutier-en-l'Île demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $2398 and As a mature market with 603 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Noirmoutier-en-l'Île
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Noirmoutier Town | The main town on the island, Noirmoutier-en-l'Île offers a charming atmosphere with historical sites, local markets, and beautiful views. Perfect for tourists to experience the essence of the island. | Castle of Noirmoutier, Noirmoutier Market, Lighthouse of Noirmoutier, Church of Saint-Philbert, Vieux Port |
| L'Herbaudière | A bustling harbor area known for its seafood restaurants and beautiful marina. Ideal for visitors who enjoy water activities and fresh local cuisine. | Marina of L'Herbaudière, Aiguillon Bay, Beaches of L'Herbaudière, Local seafood restaurants, Boat rentals |
| Sandy Beaches | The sandy beaches around the island are popular for sunbathing, swimming, and relaxing. They attract families and beach enthusiasts. | Les Sableaux Beach, La Clère Beach, L'Anse Rouge Beach, Water sports activities, Beachfront cafés |
| Noirmoutier Salt Marshes | A unique ecological area where visitors can learn about salt production and enjoy nature walks. Great for eco-tourists and nature lovers. | Salt Marshes Tours, Walking trails, Bird watching, Local flora and fauna, Historic windmills |
| The Bois de la Chaise | Famous for its picturesque landscapes and historic homes, this area offers a more tranquil and scenic vacation experience. | Pine forests, Beach access, La Guerinière Beach, Charming old villas, Cycle paths |
| Port de Noirmoutier | The port area is vibrant with activities and offers access to ferries and boat trips. It’s a hub for visitors arriving by water. | Ferry to Passage du Gois, Fishing trips, Calmer beaches nearby, Cafés and bistros, Scenic views of the port |
| Les Marais Salants | An area rich in history and unique cultural experiences related to salt farming. Tourists can explore the traditional methods still in use today. | Salt harvesting demonstrations, Cultural tours, Workshops on local crafts, Photography opportunities, Guided nature walks |
| Château des ducs de Bretagne | Nearby in Nantes, a historical castle that draws visitors interested in history and architecture, combined with the charm of the island. | Château tours, Gardens and exhibitions, Nantes historical exhibitions, Local cuisine experiences in Nantes, Fishing villages nearby |
Do you need a license for Airbnb in Noirmoutier-en-l'Île?
We recommend checking directly with Noirmoutier-en-l'Île's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Noirmoutier-en-l'Île
Les Ilets - Beautiful property 20 pers. Beach 300m away
Entire Place • 9 bedrooms
House 5 min to sandy beach
Entire Place • 6 bedrooms
A privileged address in Noirmoutier-en-l'Île
Entire Place • 6 bedrooms
Armor steredenn, sea view, direct beach access.
Entire Place • 7 bedrooms
House for 11 - Swimming pool - Noirmoutier-en-L'îl
Entire Place • 5 bedrooms
Bright beach house 150 m away
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Noirmoutier-en-l'Île
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| L'Équipe Hoomy Conciergerie | 31 | $742,903 | 194 | 2.53/5.0 |
| La Conciergerie De Péroline | 15 | $312,952 | 560 | 4.34/5.0 |
| Conciergerie Laurence Services | 7 | $291,075 | 222 | 4.95/5.0 |
| Sébastien | 3 | $207,601 | 60 | 4.72/5.0 |
| Johanna | 8 | $172,143 | 216 | 4.89/5.0 |
| Sabine | 6 | $141,489 | 310 | 4.96/5.0 |
| Victor | 1 | $117,221 | 11 | 5.00/5.0 |
| Yolaine | 2 | $114,885 | 28 | 2.35/5.0 |
| Stéphanie | 3 | $110,083 | 132 | 4.94/5.0 |
| Lorraine | 4 | $92,059 | 57 | 3.69/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Noirmoutier-en-l'Île
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.2%), with house and apartment & condo properties comprising 95.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 603 properties in Noirmoutier-en-l'Île shows that 3 bedrooms properties are most prevalent, making up 25.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 49.9% of all listings.
Key Insights
- Most common: 3 bedrooms (25.4%)
- Least common: 5+ bedrooms (10.4%)
- Market concentration: 49.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 603 properties in Noirmoutier-en-l'Île reveals that 8+ guests properties dominate the market, representing 32.3% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 8+ guests (32.3% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 603 properties in Noirmoutier-en-l'Île, the most common availability pattern is 271-366 days (41.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.6% of properties).
Key Insights
- Most common availability window: 271-366 days (41.8%)
- Most common booking duration: 91-180 days (40.6%)
- Properties with high availability (180+ days): 82.3%
- Properties with long-term bookings (180+ days): 19.2%
Minimum Stay Distributions
1 Night
31 listings
5.5% of total
2 Nights
202 listings
35.9% of total
3 Nights
119 listings
21.1% of total
4-6 Nights
111 listings
19.7% of total
7-29 Nights
65 listings
11.5% of total
30+ Nights
35 listings
6.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.4%
- Mid-length stays (4-6 nights) represent 19.7% of listings
- Monthly+ stays (6.2%) suggest a stable extended-stay market
- High market flexibility with 62.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
17 listings
3.2% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
75 listings
14% of total
Moderate
149 listings
27.7% of total
Firm
124 listings
23.1% of total
Strict
170 listings
31.7% of total
Key Insights
- Strict is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (41.7%) and strict (54.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 113 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 48 days
- Summer shows the longest average booking window at 112 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 112 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Noirmoutier-en-l'Île
Below is the distribution of amenities across listings in Noirmoutier-en-l'Île:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.8% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.5%) and Belgium (1.3%)
- French is the top language at 48.1%, followed by English (35.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Noirmoutier-en-l'Île. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Le Parc | 12 | $2,383 | $175.33 | 39% |
| Croix-Chapeau | 15 | $2,338 | $248.36 | 40% |
| Île-de-Bréhat | 45 | $2,276 | $222.79 | 45% |
| Ombrée d'Anjou | 20 | $2,206 | $217.35 | 35% |
| La Couarde-sur-Mer | 228 | $2,194 | $258.80 | 40% |
| Laillé | 12 | $2,143 | $117.91 | 36% |
| Île-aux-Moines | 96 | $2,110 | $239.82 | 41% |
| Dragey-Ronthon | 34 | $2,063 | $147.99 | 41% |
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