Airbnb Market Analytics, Statistics and Data in Les Sables-d'Olonne, Pays de la Loire, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Les Sables-d'Olonne? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Les Sables-d'Olonne:
How much do Airbnb hosts make on average per month in Les Sables-d'Olonne?
The short-term rental market in Les Sables-d'Olonne shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,309 per month
- Strong performing properties (top 25%) make $2,289 or more
- Best-in-class properties (top 10%) achieve $3,623+ monthly
- Entry-level properties (bottom 25%) typically earn around $689
Revenue Variations by Month
Occupancy Rates Throughout the Year in Les Sables-d'Olonne
The market in Les Sables-d'Olonne shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Les Sables-d'Olonne
Daily rates in Les Sables-d'Olonne vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $251+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Les Sables-d'Olonne
Peak Season (August, July, June)
- Revenue peaks at $3329.40 per month
- Occupancy rates reach 70.77%
- Daily rates average $159.21
Shoulder Season
- Revenue averages $1786.59 per month
- Occupancy maintains 38.13%
- Daily rates hold at $138.31
Low Season (February, December, January)
- Revenue drops to $994.91 per month
- Occupancy decreases to 25.87%
- Daily rates adjust to $129.82
Is it still profitable to do Airbnb in Les Sables-d'Olonne in 2025?
Yes! Les Sables-d'Olonne demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1787 and As a mature market with 1958 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Les Sables-d'Olonne
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Les Sables City Center | The bustling heart of Les Sables-d'Olonne, offering a variety of restaurants, shops, and cultural attractions. Its proximity to the beach makes it a favorite among tourists and families. | Les Sables d'Olonne Beach, Aquarium Le 7e Continent, L'Office de Tourisme, Promenade Georges Pompidou, Les Halles, Casino JOA |
| La Rudelière | A quieter residential area that offers a local experience while being close to amenities. It is ideal for families looking for serene stays yet close to local attractions. | Parc de la Rudelière, Local markets, Nearby parks, Cycling paths, Playgrounds |
| Tanchet | Known for its beautiful beaches and surf spots, Tanchet attracts beach lovers and water sports enthusiasts. It's a great location for Airbnb hosting with ocean views. | Plage du Tanchet, Surf schools, Beach clubs, Cycle paths along the coast, Natural reserves |
| Les Granges | A charming area known for its local markets and community vibe, perfect for those seeking an authentic experience away from the tourist crowds. | Local markets, Gastronomy experiences, Scenic walking paths, Cultural festivals |
| La Chaume | This picturesque neighborhood offers stunning views of the port and ocean, with traditional houses and a laid-back atmosphere. It’s perfect for those looking to escape the bustling city center. | Port de la Chaume, Les Chaloupes, Fishing village charm, Local restaurants |
| Le Veillon | Famous for its beach and natural landscape, Le Veillon is a great spot for families and nature lovers. The scenic beauty attracts many visitors. | Plage du Veillon, Nature trails, Picnic areas, Coastal cliffs, Bird watching |
| Château d'Olonne | A peaceful area located slightly inland from the coast, perfect for those looking for tranquility and nature walks while still being close to the beaches. | Le Parc Naturel, Château de Talmont, Walking trails, Wine tasting tours |
| Les Sables-d'Olonne Marina | A vibrant area packed with restaurants, bars, and shops, the marina is a lively spot for tourists and locals alike, offering a dynamic atmosphere. | Marina docks, Sailing activities, Waterfront dining, Boat rentals |
Do you need a license for Airbnb in Les Sables-d'Olonne?
Yes, Les Sables-d'Olonne requires a license for operating an Airbnb. Current market data shows 79% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Les Sables-d'Olonne
Villa with swimming pool & Nordic bath Les Sables
Entire Place • 4 bedrooms
Villa Chaumoise-Séjour Luxux 5* -Sables d 'Olonne
Entire Place • 4 bedrooms
Villa Rosalie 5* "Haut" with SPA, L’Escale Cocoon
Entire Place • 2 bedrooms
Central apartment, breathtaking sea view.
Entire Place • 2 bedrooms
Family home in the heart of Vendee
Entire Place • 4 bedrooms
Quiet family home, swimming pool and pétanque.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Les Sables-d'Olonne
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rose Vacances | 88 | $1,222,283 | 244 | 2.04/5.0 |
| Hôte De Gamme | 39 | $1,009,480 | 642 | 4.39/5.0 |
| Frédéric | 48 | $834,851 | 504 | 3.81/5.0 |
| Soliane La Clé Chaumoise | 30 | $697,735 | 488 | 4.54/5.0 |
| Axelle | 17 | $607,563 | 121 | 3.74/5.0 |
| Charlène | 32 | $438,297 | 517 | 3.81/5.0 |
| L'Équipe Hoomy Conciergerie | 32 | $419,022 | 134 | 2.60/5.0 |
| Cap À L'Ouest Conciergerie | 20 | $394,859 | 217 | 3.52/5.0 |
| La Petite Conciergerie Vendéen | 20 | $370,550 | 472 | 4.59/5.0 |
| Simon | 16 | $309,360 | 125 | 3.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Les Sables-d'Olonne
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 1,958 properties in Les Sables-d'Olonne shows that 1 bedroom properties are most prevalent, making up 35.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.9% of all listings.
Key Insights
- Most common: 1 bedroom (35.9%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 64.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,958 properties in Les Sables-d'Olonne reveals that 4 guests properties dominate the market, representing 36.2% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.0% of the market.
Key Insights
- Most common capacity: 4 guests (36.2% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 55.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,958 properties in Les Sables-d'Olonne, the most common availability pattern is 271-366 days (49.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36% of properties).
Key Insights
- Most common availability window: 271-366 days (49.6%)
- Most common booking duration: 91-180 days (36%)
- Properties with high availability (180+ days): 84.0%
- Properties with long-term bookings (180+ days): 17.1%
Minimum Stay Distributions
1 Night
339 listings
18.8% of total
2 Nights
621 listings
34.5% of total
3 Nights
251 listings
13.9% of total
4-6 Nights
270 listings
15% of total
7-29 Nights
164 listings
9.1% of total
30+ Nights
157 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.3%
- Mid-length stays (4-6 nights) represent 15% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 67.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
63 listings
3.7% of total
Super Strict 60 Days
5 listings
0.3% of total
Refundable
1 listings
0.1% of total
Flexible
315 listings
18.7% of total
Moderate
451 listings
26.7% of total
Firm
421 listings
25% of total
Strict
431 listings
25.5% of total
Key Insights
- Moderate is the preferred policy at 26.7% of listings
- The market shows a balanced distribution between guest-friendly (45.4%) and strict (50.5%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jun, Jul, averaging 97 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 39 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Les Sables-d'Olonne
Below is the distribution of amenities across listings in Les Sables-d'Olonne:
Traveler Demographics
Key Insights
- Domestic travelers make up 92% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.9%) and Belgium (1.2%)
- French is the top language at 52.2%, followed by English (33.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for Paris and Nantes markets
- Develop localized content for United Kingdom and Belgium
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Les Sables-d'Olonne. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nuaillé-d'Aunis | 10 | $3,581 | $430.84 | 38% |
| Vallon-sur-Gée | 10 | $3,520 | $406.55 | 30% |
| Saint-Georges-des-Coteaux | 10 | $3,317 | $213.33 | 40% |
| Forges | 11 | $2,933 | $228.84 | 40% |
| Chambellay | 11 | $2,883 | $258.33 | 37% |
| Bourneau | 11 | $2,872 | $458.00 | 34% |
| Soussans | 11 | $2,661 | $323.29 | 32% |
| La Flotte | 400 | $2,558 | $254.53 | 44% |
| Le Bois-Plage-en-Ré | 298 | $2,557 | $302.42 | 43% |
| Abzac | 12 | $2,513 | $356.14 | 33% |
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