Airbnb Market Analytics, Statistics and Data in Villeneuve-d'Ascq, Hauts-de-France, France
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villeneuve-d'Ascq? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villeneuve-d'Ascq:
How much do Airbnb hosts make on average per month in Villeneuve-d'Ascq?
The short-term rental market in Villeneuve-d'Ascq shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,348 per month
- Strong performing properties (top 25%) make $2,447 or more
- Best-in-class properties (top 10%) achieve $4,244+ monthly
- Entry-level properties (bottom 25%) typically earn around $693
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villeneuve-d'Ascq
The market in Villeneuve-d'Ascq shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villeneuve-d'Ascq
Daily rates in Villeneuve-d'Ascq vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $298+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Villeneuve-d'Ascq
Peak Season (July, June, August)
- Revenue peaks at $2802.63 per month
- Occupancy rates reach 52.85%
- Daily rates average $153.94
Shoulder Season
- Revenue averages $1965.65 per month
- Occupancy maintains 46.48%
- Daily rates hold at $140.26
Low Season (November, December, January)
- Revenue drops to $1037.04 per month
- Occupancy decreases to 36.90%
- Daily rates adjust to $132.49
Is it still profitable to do Airbnb in Villeneuve-d'Ascq in 2025?
Yes! Villeneuve-d'Ascq demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and solid monthly revenue averaging $1966 and With 234 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villeneuve-d'Ascq
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Universities Area | Proximity to several universities makes this area ideal for short-term student accommodations and faculty visits. It's bustling with students and offers a vibrant atmosphere. | University of Lille, Villeneuve-d'Ascq City Center, Campus Cité Scientifique, Stade Pierre-Mauroy, Parc du Heron |
| Rive Droite | A lively area along the banks of the Scarpe River, known for its scenic waterfront and parks. Perfect for guests looking to relax and enjoy the natural beauty of the region. | Parc de la Citadelle, Lille Grand Palais, Musee des Beaux-Arts, Euralille Shopping Center, La Vieille Bourse |
| Vieux Lille | Historic district known for its charming streets, cafes, and cultural attractions. This area attracts tourists who want to experience the rich history and vibrant culture of Lille. | Place du General de Gaulle, Grand Place, La Vieille Bourse, Palais des Beaux-Arts, Lille Cathedral |
| Central Villeneuve-d'Ascq | Heart of the city with easy access to public transport and services. Ideal for business travelers and families alike, offering convenience and comfort. | Villeneuve-d'Ascq Town Hall, Héronnier Park, Shopping Center Le Fort de Seclin, Local cafes and restaurants, Cultural venues |
| Parc du Héron | A picturesque area known for its large park with walking and biking paths. Attracts nature lovers and families looking for outdoor activities. | Parc du Héron, Bird Watching, Nature Trails, Picnic Areas, Boat Rentals |
| Technopole | The tech park fosters a business environment with many startups and tech companies. Perfect for business guests and those attending conferences. | Villeneuve-d'Ascq Technopole, Conference Centers, Close Transport Links, Business Restaurants, Innovation Hubs |
| Cité Scientifique | Home to the university campus and research facilities. This area attracts academic visitors and those attending seminars or workshops. | Cité Scientifique Campus, Stade Pierre-Mauroy, Local Cafes, Libraries, Research Centers |
| Lille Métropole | A broader metro area that encompasses many attractions and dining options. Guests can enjoy both the city and suburbs with easy access to transport. | Lille City Center, Euralille Shopping Mall, Parks and Green Spaces, Cultural Institutions, Restaurants and Bistros |
Do you need a license for Airbnb in Villeneuve-d'Ascq?
We recommend checking directly with Villeneuve-d'Ascq's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (5% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Villeneuve-d'Ascq
Large house, 20 min by tram to Lille center
Entire Place • 6 bedrooms
House 10 min from Lille
Entire Place • 3 bedrooms
A cocoon between city and nature
Entire Place • 3 bedrooms
Charming house (up to 10 people)
Entire Place • 4 bedrooms
New * bright * Quiet
Entire Place • 3 bedrooms
Maison avec jardin proche grand Stade
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Villeneuve-d'Ascq
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie-Anne | 1 | $112,938 | 18 | 4.94/5.0 |
| Maxime | 6 | $91,890 | 60 | 2.05/5.0 |
| Melis | 2 | $83,663 | 62 | 2.49/5.0 |
| Valerie | 5 | $77,876 | 146 | 4.77/5.0 |
| Guillaume | 1 | $75,193 | 15 | 4.80/5.0 |
| Stephane | 1 | $68,432 | 5 | 5.00/5.0 |
| Elo | 4 | $55,608 | 856 | 4.87/5.0 |
| Louis | 1 | $53,292 | 28 | 4.64/5.0 |
| 85711238 | 5 | $52,708 | 1 | 0.00/5.0 |
| 22600676 | 1 | $52,481 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Villeneuve-d'Ascq
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (59.8%), with house and apartment & condo properties comprising 88.9% of inventory
- Untapped potential in outdoor & mobile, others segments (0.8% combined)
Room Capacity Distribution
Analysis of 234 properties in Villeneuve-d'Ascq shows that 1 bedroom properties are most prevalent, making up 43.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.0% of all listings.
Key Insights
- Most common: 1 bedroom (43.6%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 59.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 234 properties in Villeneuve-d'Ascq reveals that 2 guests properties dominate the market, representing 29.1% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.6% of the market.
Key Insights
- Most common capacity: 2 guests (29.1% of market)
- Least common capacity: 7 guests (2.1% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 234 properties in Villeneuve-d'Ascq, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (26.5% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 31-90 days (26.5%)
- Properties with high availability (180+ days): 75.6%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
91 listings
49.7% of total
2 Nights
65 listings
35.5% of total
3 Nights
11 listings
6% of total
4-6 Nights
7 listings
3.8% of total
7-29 Nights
7 listings
3.8% of total
30+ Nights
2 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.2%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 91.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
59 listings
38.1% of total
Moderate
60 listings
38.7% of total
Firm
11 listings
7.1% of total
Strict
25 listings
16.1% of total
Key Insights
- Moderate is the preferred policy at 38.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.8% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 7.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 79 days
- Shortest booking windows are in Sep, Nov, Jan, averaging 43 days
- Summer shows the longest average booking window at 79 days, while Winter has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Villeneuve-d'Ascq
Below is the distribution of amenities across listings in Villeneuve-d'Ascq:
Traveler Demographics
Key Insights
- Domestic travelers make up 78.2% of total guests, indicating a dominant local market share.
- Primary international markets: Belgium (3.7%) and United Kingdom (3.3%)
- French is the top language at 45.2%, followed by English (37.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Paris and Lille markets
- Develop localized content for Belgium and United Kingdom
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villeneuve-d'Ascq. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
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