Marin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Marin in 2025? Explore comprehensive Airbnb analytics for Marin, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Marin, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Marin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marin Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marin (2025)
Understanding the monthly revenue variations for Airbnb listings in Marin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marin is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,292+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,883 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,041 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $713, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marin
Marin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marin:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marin
Average Daily Rate (ADR) Airbnb Trends in Marin (2025)
Effective short term rental pricing strategy in Marin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marin typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $172+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $148 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Marin
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Airbnb Seasonality Analysis & Trends in Marin (2025)
Peak Season (August, September, July)
- Revenue averages $2,242 per month
- Occupancy rates average 66.7%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,410 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $106
Low Season (January, February, December)
- Revenue drops to average $764 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $104
Seasonality Insights for Marin
- The Airbnb seasonality in Marin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marin's highest earning potential, with monthly revenues capable of climbing to $2,746, occupancy reaching a high of 84.5%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $606, occupancy could drop to 25.2%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marin (2025)
Exploring the top neighborhoods for short-term rentals in Marin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Annecy | Known as the 'Venice of the Alps', Annecy features stunning lakes and canals, making it a picturesque location for tourists. Its beautiful old town, outdoor activities, and proximity to ski resorts attract visitors year-round. | Lake Annecy, Palais de l'Isle, Annecy Castle, Basilica of the Visitation, Semnoz Ski Resort, Gorges du Fier |
| Chamonix-Mont-Blanc | A world-renowned ski resort at the foot of Mont Blanc, Chamonix attracts adventure seekers and outdoor enthusiasts. The breathtaking scenery and numerous activities make it a prime destination for both winter and summer tourism. | Mont Blanc, Aiguille du Midi, Chamonix Ski Area, Mer de Glace, Grand Montets, Chamonix town center |
| Lyon | France's gastronomic capital, Lyon is rich in history and culture. Its vibrant nightlife, diverse attractions, and culinary scene make it a popular destination among tourists and business travelers alike. | Basilica of Notre-Dame de Fourvière, Vieux Lyon, Parc de la Tête d'Or, Lyon Fine Arts Museum, Les Halles de Lyon-Paul Bocuse, Traboules |
| Clermont-Ferrand | With its unique volcanic landscape and rich history, Clermont-Ferrand offers a blend of natural beauty and cultural attractions. It is home to the famous Puy de Dôme volcano and is an excellent base for exploring the region. | Puy de Dôme, Clermont-Ferrand Cathedral, Vulcania, Shopping streets, Parc Bargoin, Musee d'Art Roger Quilliot |
| Grenoble | Surrounded by mountains, Grenoble is known for its outdoor activities and student population, giving it a lively atmosphere. Its proximity to skiing and hiking trails makes it a desirable location for tourists. | Bastille of Grenoble, Museum of Grenoble, Chartreuse National Park, Lake Paladru, Grenoble's Old Town, Summit of Fort de la Bastille |
| Valence | Located on the banks of the Rhône River, Valence is known for its charming old town and Mediterranean climate. It's an excellent stopover for travelers heading between Lyon and the south of France. | Valence Cathedral, Kiosk of Valence, Museum of Valentia, Parc Jouvet, Les Jardins de l'Escargot, The Rhône River promenade |
| Aix-les-Bains | Renowned for its thermal spas and beautiful lakeside setting on Lake Bourget, Aix-les-Bains is a favorite among wellness tourists. The stunning landscapes and historic sites add to its attraction. | Lake Bourget, Chateau de la Roche du Roi, Thermal Baths, Musee Faure, Mont Revard, Aix-les-Bains Old Town |
| Saint-Étienne | A city with a rich industrial heritage, Saint-Étienne is increasingly popular with creatives and artists. It has a growing cultural scene and is a gateway to the natural landscapes of the Loire region. | Cité du Design, Saint-Étienne Museum of Modern Art, Parc de l'Europe, Châteaucreux train station, Le Corbusier's Maisons Jaoul, The Old Town |
Understanding Airbnb License Requirements & STR Laws in Marin (2025)
With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Marin. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 11% licensed listings)
Top Performing Airbnb Properties in Marin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Dent d 'Oche
Entire Place • 3 bedrooms
Quiet-Magnifique view of the lake-Appt of charm
Entire Place • 3 bedrooms
Beautiful villa with panoramic lake view
Entire Place • 3 bedrooms
La Martichouette Chambres in Maison Vue sur Lac
Entire Place • 2 bedrooms
Melanie's House
Entire Place • 1 bedroom
Apartment with Lake Geneva view
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sylviane | 2 | $38,532 | 39 | 5.00/5.0 |
| Emilie | 2 | $37,349 | 31 | 5.00/5.0 |
| Malorie | 1 | $26,966 | 102 | 4.97/5.0 |
| Marie Christine | 1 | $13,826 | 31 | 5.00/5.0 |
| Martine | 1 | $12,780 | 30 | 4.97/5.0 |
| Cédric | 1 | $12,526 | 225 | 4.83/5.0 |
| Nolwenn | 1 | $11,302 | 25 | 4.96/5.0 |
| Jean Claude | 1 | $10,800 | 195 | 4.79/5.0 |
| Alexandra | 1 | $9,928 | 24 | 4.96/5.0 |
| Paulette | 1 | $5,881 | 49 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marin.
Dive Deeper: Advanced Marin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marin
- The Marin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marin, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
Marin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marin
- The dominant room capacity in Marin is 1 bedroom listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Marin, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marin.
Marin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marin
- The most common guest capacity trend in Marin vacation rentals is listings accommodating 2 guests (38.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marin STR market, accounting for 61.1% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marin.
- On average, properties in Marin are equipped to host 3.5 guests.
Marin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marin
- The most common availability pattern in Marin falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marin (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
16.7% of total
2 Nights
7 listings
38.9% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
3 listings
16.7% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marin is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Marin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marin.
Marin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
41.2% of total
Moderate
4 listings
23.5% of total
Firm
2 listings
11.8% of total
Strict
4 listings
23.5% of total
Cancellation Policy Insights for Marin
- The prevailing Airbnb cancellation policy trend in Marin is Flexible, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.2% market standard in Marin.
- Regularly review your cancellation policy against competitors and market demand shifts in Marin.
Marin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marin
- The overall average booking lead time for vacation rentals in Marin is 65 days.
- Guests book furthest in advance for stays during August (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Marin.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Marin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marin (2025)
Amenity Prevalence
Amenity Insights for Marin
- Essential amenities in Marin that guests expect include: Free parking on premises, Hangers, Smoke alarm, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Microwave, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marin: Free parking on premises, Hangers, Smoke alarm, Dishes and silverware, Hot water.
- Consider adding popular differentiators like Kitchen or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marin to stay competitive.
Marin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marin
- The typical guest profile for Airbnb in Marin consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.0% of guests.
- Key international markets include France (75%) and Germany (7.8%).
- Top languages spoken are French (39.5%) followed by English (36%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 16 | $6,903 | $667.87 | 40% |
| Lauterbrunnen | 532 | $6,565 | $539.43 | 53% |
| Les Clefs | 30 | $5,385 | $320.80 | 42% |
| Habkern | 13 | $5,060 | $351.78 | 46% |
| Zermatt | 745 | $4,917 | $483.84 | 47% |
| Matten bei Interlaken | 57 | $4,695 | $307.57 | 58% |
| Interlaken | 303 | $4,480 | $314.40 | 54% |
| Iseltwald | 18 | $4,374 | $337.31 | 51% |
| Bönigen | 31 | $4,009 | $256.42 | 63% |
| Manigod | 198 | $3,992 | $438.15 | 40% |