Mårslet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Mårslet in 2025? Explore comprehensive Airbnb analytics for Mårslet, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Mårslet, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Mårslet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mårslet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mårslet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mårslet (2025)
Understanding the monthly revenue variations for Airbnb listings in Mårslet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mårslet is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mårslet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,594+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,442 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $843, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mårslet
Mårslet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mårslet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mårslet:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mårslet
Average Daily Rate (ADR) Airbnb Trends in Mårslet (2025)
Effective short term rental pricing strategy in Mårslet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mårslet typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Mårslet
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Airbnb Seasonality Analysis & Trends in Mårslet (2025)
Peak Season (May, August, July)
- Revenue averages $2,952 per month
- Occupancy rates average 49.4%
- Daily rates average $154
Shoulder Season
- Revenue averages $1,917 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $163
Low Season (January, February, March)
- Revenue drops to average $994 per month
- Occupancy decreases to average 26.1%
- Daily rates adjust to average $179
Seasonality Insights for Mårslet
- The Airbnb seasonality in Mårslet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mårslet's highest earning potential, with monthly revenues capable of climbing to $3,156, occupancy reaching a high of 52.4%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $893, occupancy could drop to 21.3%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mårslet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mårslet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mårslet (2025)
Exploring the top neighborhoods for short-term rentals in Mårslet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mårslet Village | A charming village with a tight-knit community feel, offering cozy accommodations and easy access to nature and local culture. It attracts visitors looking for tranquility and a taste of Danish village life. | Mårslet Church, Local cafes and restaurants, Walking trails, Nearby forests, Cycling routes |
| Aarhus City Center | The vibrant heart of Aarhus, Denmark's second-largest city, known for its cultural institutions, shopping, and dining. Popular with tourists looking for a mix of history and modernity. | Aarhus Kunstmuseum, The Old Town, Aarhus Cathedral, Dokk1, Strøget shopping street |
| Tangkrogen | A scenic waterfront area in Aarhus, perfect for visitors who enjoy outdoor activities and beautiful views. Known for its parks and proximity to the beach. | Tangkrogen Park, Aarhus Beach, Mindeparken, Ballehage Beach, Restaurants along the waterfront |
| Marselisborg | Located near the forest and beach, this area is ideal for nature lovers and families looking for recreational activities. It offers both green spaces and cultural attractions. | Marselisborg Palace, Marselisborg Forest, Beaches, Outdoor sports facilities, Cafes in the area |
| Risskov | A coastal suburb of Aarhus known for its residential charm and proximity to beaches and parks, attracting tourists who prefer a quieter stay while still being close to the city. | Risskov Beach, Den Permanente Bathing Area, Risskov Park, Cycling paths, Local eateries |
| Brabrand | A suburban area with easy access to nature parks and the Brabrand Lake. Ideal for guests who enjoy outdoor activities such as hiking and cycling. | Brabrand Lake, Brabrandstien Walking Path, Nature reserves, Local markets, Cafés by the lake |
| Højbjerg | Known for its residential zones and proximity to nature, Højbjerg offers a peaceful environment with easy access to both city life and outdoor adventures. | Sculpture Park, Højbjerg Church, Nature trails, Local shops, Cafés |
| Viby J | A popular suburb of Aarhus with a local vibe, it attracts visitors looking for affordable accommodations with shopping and dining options nearby. | Viby Shopping Center, Local parks, Cafés and restaurants, Community events, Cycling paths |
Understanding Airbnb License Requirements & STR Laws in Mårslet (2025)
While Mårslet, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mårslet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mårslet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mårsletbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Restored historical house, outskirts of Aarhus
Entire Place • 5 bedrooms
Cozy home in Mårslet
Entire Place • 3 bedrooms
Stor liebhavervilla 12 km fra Aarhus centrum.
Entire Place • 6 bedrooms
Entire house with garden close to forest, beach and Aarhus.
Entire Place • 3 bedrooms
House with large garden in Aarhus Syd.
Entire Place • 3 bedrooms
Large, bright and spacious villa close to Aarhus
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mårslet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mårslet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lasse Beck | 1 | $35,130 | 27 | 5.00/5.0 |
| Helle | 1 | $28,013 | 12 | 4.75/5.0 |
| Maria | 1 | $27,528 | 4 | 5.00/5.0 |
| Jette | 1 | $23,117 | 42 | 4.64/5.0 |
| Lene | 1 | $22,603 | 5 | 5.00/5.0 |
| Søren | 1 | $16,306 | 29 | 4.90/5.0 |
| Christian Vase | 1 | $13,746 | 40 | 4.93/5.0 |
| Pia | 1 | $11,662 | 7 | 5.00/5.0 |
| Lea Keller | 1 | $9,517 | 3 | 5.00/5.0 |
| Ditte Og Jens | 1 | $7,703 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mårslet.
Dive Deeper: Advanced Mårslet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mårslet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMårslet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mårslet
- The Mårslet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mårslet, House properties are the most common (90%), reflecting the local real estate landscape.
- Houses represent a significant 90% portion, catering likely to families or larger groups.
Mårslet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mårslet
- The dominant room capacity in Mårslet is 3 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 5+ bedrooms properties represent 65.0% of the active Airbnb listings in Mårslet, indicating a high concentration in these sizes.
- A significant 80.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mårslet.
Mårslet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mårslet
- The most common guest capacity trend in Mårslet vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mårslet STR market, accounting for 60.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mårslet.
- On average, properties in Mårslet are equipped to host 5.7 guests.
Mårslet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mårslet
- The most common availability pattern in Mårslet falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mårslet (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mårslet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
3 listings
17.6% of total
3 Nights
2 listings
11.8% of total
4-6 Nights
8 listings
47.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mårslet is 4-6 Nights, adopted by 47.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 47.1% of Mårslet hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mårslet.
Mårslet Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
33.3% of total
Moderate
3 listings
25% of total
Firm
5 listings
41.7% of total
Cancellation Policy Insights for Mårslet
- The prevailing Airbnb cancellation policy trend in Mårslet is Firm, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.3%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.7% market standard in Mårslet.
- Regularly review your cancellation policy against competitors and market demand shifts in Mårslet.
Mårslet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mårslet
- The overall average booking lead time for vacation rentals in Mårslet is 79 days.
- Guests book furthest in advance for stays during January (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (107 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Mårslet.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Mårslet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mårslet (2025)
Amenity Prevalence
Amenity Insights for Mårslet
- Essential amenities in Mårslet that guests expect include: Washer, Kitchen, TV, Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dryer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mårslet: Washer, Kitchen, TV, Wifi, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Dryer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mårslet to stay competitive.
Mårslet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mårslet
- The typical guest profile for Airbnb in Mårslet consists of a mix of domestic (43%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 42.9% of guests.
- Key international markets include Denmark (42.9%) and Germany (7.1%).
- Top languages spoken are English (35.9%) followed by Danish (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mårslet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Sunds | 13 | $1,965 | $142.32 | 48% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Korshavn | 12 | $1,876 | $248.31 | 35% |
| Rude Strand | 33 | $1,776 | $227.68 | 38% |
| Vorbasse | 10 | $1,724 | $153.79 | 58% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |