Sámara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Provincia Guanacaste, Costa Rica

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sámara in 2025? Explore comprehensive Airbnb analytics for Sámara, Provincia Guanacaste, Costa Rica to uncover income potential. This 2025 STR market report for Sámara, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 564 active listings.

Whether you're considering an Airbnb investment in Sámara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sámara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sámara Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$173
The average rental revenue earned for an occupied room per day in Sámara.
Occupancy Rate(?)
43.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,050
Typical annual income for an Airbnb listing in Sámara. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.9%
Strong growth (10.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Sámara.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Sámara.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
564
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sámara (2025)

Understanding the monthly revenue variations for Airbnb listings in Sámara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sámara is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sámara across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,505 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,764 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $836, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sámara

Sámara Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sámara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sámara:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sámara

Average Daily Rate (ADR) Airbnb Trends in Sámara (2025)

Effective short term rental pricing strategy in Sámara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sámara typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $83 per night.

Average Daily Rate (ADR) Trend by Month in Sámara

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Airbnb Seasonality Analysis & Trends in Sámara (2025)

Peak Season (January, February, December)
  • Revenue averages $3,800 per month
  • Occupancy rates average 59.6%
  • Daily rates average $192
Shoulder Season
  • Revenue averages $2,792 per month
  • Occupancy maintains around 42.3%
  • Daily rates hold near $166
Low Season (August, September, October)
  • Revenue drops to average $1,590 per month
  • Occupancy decreases to average 31.1%
  • Daily rates adjust to average $153

Seasonality Insights for Sámara

  • The Airbnb seasonality in Sámara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sámara's highest earning potential, with monthly revenues capable of climbing to $4,229, occupancy reaching a high of 65.0%, and ADRs peaking at $195.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,369, occupancy could drop to 27.8%, and ADRs may adjust down to $151.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sámara.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sámara seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sámara (2025)

Exploring the top neighborhoods for short-term rentals in Sámara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa Sámara
A beautiful beach destination known for its laid-back vibe, ideal for families and surfers. The beach offers a variety of water activities, making it a popular choice for tourists looking to relax and enjoy nature.
Playa Sámara, Carrillo Beach, Dolphin Watching Tours, Sámara Surf School, Horseback Riding Tours, Snorkeling trips to Isla Chora
Playa Carrillo
Renowned for its stunning landscapes and tranquility, Playa Carrillo is ideal for those seeking a peaceful getaway. The area attracts visitors looking for an authentic Costa Rican beach experience away from the crowds.
Playa Carrillo, Carrillo Beach Path, Turtle Watching, Cultural Events at the Plaza, Local Seafood Restaurants
Samara Wildlife Refuge
This protected area is perfect for eco-tourists and nature enthusiasts. Investing here appeals to travelers looking for wildlife experiences, nature hikes, and eco-friendly accommodations.
Wildlife Tours, Hiking Trails, Bird Watching, Photography Trails, Natural Hot Springs
Centro de Sámara
The town center offers local culture, shops, and restaurants. Hosting here allows for easy access to local amenities and provides a taste of daily life in Sámara, appealing to longer-staying guests.
Local Markets, Restaurants and Cafes, Artisan Shops, Dance and Cultural Events, Historical Sites
Playa Guiones
Known for its surf culture and vibrant community, Playa Guiones draws surfers and beach lovers alike. The area is popular for its surf schools and yoga retreats, appealing to a diverse visitor demographic.
Surf Lessons, Yoga Retreats, Beachfront Restaurants, Local Art Stores, Community Events
Nosara
Just a short drive from Sámara, Nosara complements the offering with its yoga and wellness retreats, attracting health-conscious travelers. This peaceful town is known for its natural beauty and wellness culture.
Wellness Retreats, Yoga Studios, Guitar Beach, Natural Pools, Nature Reserves
Manuel Antonio National Park
Though a bit further, it's one of Costa Rica's top tourist destinations due to its biodiversity and stunning beaches. It can serve as a great day-trip location from Sámara, expanding guest attraction options.
Wildlife Tours, Hiking Trails, Beautiful Beaches, Local Guides, Information Centers
Santa Teresa
A well-known surf town, Santa Teresa offers vibrant nightlife and community-driven events, appealing to younger travelers and surf enthusiasts looking for a lively atmosphere.
Surfing, Yoga Classes, Local Festivals, Restaurants and Bars, Sunset Viewing Points

Understanding Airbnb License Requirements & STR Laws in Sámara (2025)

While Sámara, Provincia Guanacaste, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sámara to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sámara (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sámarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Niri: Villa w Chef, Ocean View, 5min to Beach

Casa Niri: Villa w Chef, Ocean View, 5min to Beach

Entire Place • 5 bedrooms

$225,975
Revenue
43.6%
Occupancy
$1329.28
Daily Rate
Large Groups | Walk to Samara Beach | Private Pool

Large Groups | Walk to Samara Beach | Private Pool

Entire Place • 7 bedrooms

$194,302
Revenue
62.7%
Occupancy
$677.48
Daily Rate
Casa Luna

Casa Luna

Entire Place • 5 bedrooms

$155,074
Revenue
58.9%
Occupancy
$699.52
Daily Rate
Ocean View Villa w Infinity Pool

Ocean View Villa w Infinity Pool

Entire Place • 3 bedrooms

$141,382
Revenue
57.7%
Occupancy
$546.77
Daily Rate
Tropical Residence w/ Private Pool - Costa Rica

Tropical Residence w/ Private Pool - Costa Rica

Entire Place • 3 bedrooms

$137,318
Revenue
72.1%
Occupancy
$469.43
Daily Rate
Luxury Home with Ocean View

Luxury Home with Ocean View

Entire Place • 4 bedrooms

$131,801
Revenue
66.8%
Occupancy
$605.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sámara (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sámara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Adrian12$444,506372.35/5.0
Anna3$350,889295.00/5.0
Louis3$320,214525.00/5.0
Rodman6$273,168334.97/5.0
Sarina6$248,1542764.84/5.0
Greg And Rachel3$240,015343.31/5.0
Amanda1$225,975194.95/5.0
Hotel Macao9$213,1284494.87/5.0
Samara Vacation Rentals3$208,8941334.89/5.0
Andres4$197,3771144.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sámara.

Dive Deeper: Advanced Sámara STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sámara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sámara Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sámara

  • The Sámara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.5% of the 564 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sámara, House properties are the most common (50.9%), reflecting the local real estate landscape.
  • Houses represent a significant 50.9% portion, catering likely to families or larger groups.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 8.8%) offer potential for unique stay experiences.

Sámara Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sámara

  • The dominant room capacity in Sámara is 1 bedroom listings, making up 38.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.7% of the active Airbnb listings in Sámara, indicating a high concentration in these sizes.
  • A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sámara.

Sámara Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sámara

  • The most common guest capacity trend in Sámara vacation rentals is listings accommodating 4 guests (26.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Sámara STR market, accounting for 50.3% of listings.
  • 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sámara.
  • On average, properties in Sámara are equipped to host 4.3 guests.

Sámara Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sámara

  • The most common availability pattern in Sámara falls within the 271-366 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sámara (28%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sámara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.5%)

1 Night

124 listings

23.5% of total

2 Nights (23.9%)

2 Nights

126 listings

23.9% of total

3 Nights (21.8%)

3 Nights

115 listings

21.8% of total

4-6 Nights (11%)

4-6 Nights

58 listings

11% of total

7-29 Nights (2.8%)

7-29 Nights

15 listings

2.8% of total

30+ Nights (17%)

30+ Nights

90 listings

17% of total

Key Insights

  • The most prevalent minimum stay requirement in Sámara is 2 Nights, adopted by 23.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17%) caters to monthly stays (30+ nights) in Sámara, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 23.9% of Sámara hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sámara.

Sámara Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

10 listings

2.1% of total

Flexible (12.1%)

Flexible

57 listings

12.1% of total

Moderate (18.3%)

Moderate

86 listings

18.3% of total

Firm (38.9%)

Firm

183 listings

38.9% of total

Strict (28.7%)

Strict

135 listings

28.7% of total

Cancellation Policy Insights for Sámara

  • The prevailing Airbnb cancellation policy trend in Sámara is Firm, used by 38.9% of listings.
  • A majority (67.6%) of hosts in Sámara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.9% market standard in Sámara.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sámara.

Sámara STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sámara

  • The overall average booking lead time for vacation rentals in Sámara is 76 days.
  • Guests book furthest in advance for stays during February (average 111 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 52 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (97 days avg.) sees the longest lead times, while Fall (64 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (76 days) as a baseline for your pricing and availability strategy in Sámara.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
  • Monitor your own booking lead times against these Sámara averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sámara (2025)

Amenity Prevalence

Amenity Insights for Sámara

  • Essential amenities in Sámara that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sámara: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sámara to stay competitive.

Sámara Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sámara

  • The typical guest profile for Airbnb in Sámara consists of predominantly international visitors (89%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 10.9% of guests.
  • Key international markets include United States (40.7%) and Canada (27%).
  • Top languages spoken are English (50.3%) followed by Spanish (18.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Canada.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sámara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pinilla49$6,647$580.8937%
Tamarindo136$5,073$462.3741%
Punta Islita30$4,595$537.1536%
Nacascolo34$4,475$1256.0730%
Playa Langosta154$4,432$472.1343%
Playa Tamarindo23$4,370$365.5544%
Tamarindo1,021$4,120$345.1344%
Cabo Velas852$3,462$356.1641%
Nosara851$3,112$380.7840%
Tempate638$3,086$377.4437%

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