Airbnb Market Analytics, Statistics and Data in Santa Cruz, O'Higgins Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Cruz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Cruz:
How much do Airbnb hosts make on average per month in Santa Cruz?
The short-term rental market in Santa Cruz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $672 per month
- Strong performing properties (top 25%) make $1,490 or more
- Best-in-class properties (top 10%) achieve $3,422+ monthly
- Entry-level properties (bottom 25%) typically earn around $239
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Cruz
The market in Santa Cruz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Cruz
Daily rates in Santa Cruz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $124 or more
- Best-in-class properties (top 10%) pull in $223+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Santa Cruz
Peak Season (May, June, February)
- Revenue peaks at $2259.82 per month
- Occupancy rates reach 32.47%
- Daily rates average $114.33
Shoulder Season
- Revenue averages $1445.83 per month
- Occupancy maintains 26.53%
- Daily rates hold at $109.80
Low Season (December, August, July)
- Revenue drops to $783.67 per month
- Occupancy decreases to 19.59%
- Daily rates adjust to $107.44
Is it still profitable to do Airbnb in Santa Cruz in 2025?
Yes! Santa Cruz demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1446 and The market's 106 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Cruz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Punta de Tralca | A picturesque coastal village known for its beautiful beaches and relaxed atmosphere, making it a favorite for vacationers and families. | Playa Punta de Tralca, Sand dunes, Local seafood restaurants, Colonia de Pescadores, Rural scenic views |
| Cachagua | An affluent coastal area popular among visitors for its stunning beaches and vibrant summer culture, ideal for luxury rentals. | Cachagua Beach, Playas de Zapallar, Cachagua Island, Local arts and crafts shops, Gastronomic events |
| El Tabo | A charming beach town with a family-friendly environment, well-known for its long beachfront and tranquil surroundings, making it great for short-term rentals. | Playa El Tabo, El Tabo Observatory, Punta de Maipo, Craft markets, Local eateries |
| La Laguna | A serene area with access to scenic lakes and nature, attracting those looking for leisure and relaxation away from the urban bustle. | Laguna Verde, Nearby hiking trails, Lakeside parks, Wildlife watching, Picnic spots |
| San Fernando | A key urban center in the region with historical significance and access to local vineyards, popular among tourists and business travelers. | Museo Histórico de San Fernando, Vineyards of the Colchagua Valley, Plaza de Armas, Cultural festivals, Local wineries |
| Rancagua | The largest city in the region, known for its rich history and proximity to natural attractions, ideal for both business and leisure travelers. | Cerro de la Virgen, Historic city center, Local parks, Cultural events, Nearby mountain ranges |
| Chanco | Famous for its beautiful beaches and relaxed atmosphere, perfect for families and tourists looking for a beach getaway. | Playa Chanco, Gastronomy festivals, Fishing activities, Coastal walks, Rural scenic beauty |
| Sewell | A unique historical mining town, known as a UNESCO World Heritage site. Offers a cultural experience for visitors interested in history and architecture. | Sewell Historic Town, Old mining offices, Local museums, Hiking trails, Stunning mountain views |
Do you need a license for Airbnb in Santa Cruz?
We recommend checking directly with Santa Cruz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Cruz
Casa en Apalta
Entire Place • 5 bedrooms
Cozy Casa de Campo
Entire Place • 7 bedrooms
Country house near Santa Cruz
Entire Place • 4 bedrooms
Fundo La Candelaria
Entire Place • 4 bedrooms
Montes Guest House
Entire Place • 3 bedrooms
Casita Provenzal
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Santa Cruz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mauricio | 2 | $158,308 | 10 | 5.00/5.0 |
| Eduardo | 1 | $96,137 | 31 | 5.00/5.0 |
| Palcos | 4 | $81,642 | 51 | 4.87/5.0 |
| Josefina | 1 | $51,998 | 25 | 5.00/5.0 |
| Carolina | 1 | $51,801 | 82 | 4.87/5.0 |
| Guillermo | 1 | $51,120 | 119 | 4.96/5.0 |
| Pilar | 1 | $49,474 | 7 | 5.00/5.0 |
| Andres | 1 | $30,935 | 86 | 4.98/5.0 |
| Lautaro | 3 | $23,082 | 44 | 4.45/5.0 |
| Cesar | 4 | $18,894 | 51 | 4.58/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Cruz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.6%), with house and boutique & hotels properties comprising 77.3% of inventory
- Strong specialty sector (42.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (7.5% combined)
Room Capacity Distribution
Analysis of 106 properties in Santa Cruz shows that 1 bedroom properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.5% of all listings.
Key Insights
- Most common: 1 bedroom (34%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 58.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 106 properties in Santa Cruz reveals that 2 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 42.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.4% of market)
- Least common capacity: 6 guests (6.6% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 42.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 106 properties in Santa Cruz, the most common availability pattern is 271-366 days (70.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.8% of properties).
Key Insights
- Most common availability window: 271-366 days (70.8%)
- Most common booking duration: 31-90 days (35.8%)
- Properties with high availability (180+ days): 93.4%
- Properties with long-term bookings (180+ days): 7.5%
Minimum Stay Distributions
1 Night
56 listings
60.2% of total
2 Nights
32 listings
34.4% of total
3 Nights
3 listings
3.2% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 97.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
47.6% of total
Moderate
25 listings
29.8% of total
Firm
10 listings
11.9% of total
Strict
9 listings
10.7% of total
Key Insights
- Flexible is the preferred policy at 47.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.4% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 10.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 59 days
- Shortest booking windows are in Dec, Aug, Feb, averaging 36 days
- Spring shows the longest average booking window at 55 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Santa Cruz
Below is the distribution of amenities across listings in Santa Cruz:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.5% of total guests, indicating a significant local market share.
- Primary international markets: United States (11.9%) and Brazil (8.4%)
- Spanish is the top language at 47.3%, followed by English (37.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.6%
Recommendations
- Target marketing campaigns for Santiago and Concepción markets
- Develop localized content for United States and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Cruz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo Barnechea | 448 | $1,964 | $336.48 | 44% |
| El Monte | 11 | $1,493 | $156.84 | 39% |
| Litueche | 66 | $1,466 | $214.09 | 29% |
| Casablanca | 195 | $1,361 | $155.70 | 32% |
| Peñaflor | 14 | $1,337 | $152.28 | 31% |
| Curacaví | 26 | $1,272 | $144.16 | 31% |
| La Estrella | 18 | $1,263 | $248.06 | 30% |
| Las Cabras | 173 | $1,254 | $205.61 | 28% |
| Las Condes | 1,310 | $1,161 | $80.03 | 55% |
| Vitacura | 211 | $1,109 | $101.28 | 46% |
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