Airbnb Market Analytics, Statistics and Data in Pichilemu, O'Higgins Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pichilemu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pichilemu:
How much do Airbnb hosts make on average per month in Pichilemu?
The short-term rental market in Pichilemu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $806 per month
- Strong performing properties (top 25%) make $1,652 or more
- Best-in-class properties (top 10%) achieve $2,988+ monthly
- Entry-level properties (bottom 25%) typically earn around $344
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pichilemu
The market in Pichilemu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pichilemu
Daily rates in Pichilemu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $138 or more
- Best-in-class properties (top 10%) pull in $219+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Pichilemu
Peak Season (February, March, April)
- Revenue peaks at $2155.08 per month
- Occupancy rates reach 52.00%
- Daily rates average $119.17
Shoulder Season
- Revenue averages $1293.42 per month
- Occupancy maintains 28.81%
- Daily rates hold at $114.36
Low Season (November, July, August)
- Revenue drops to $885.57 per month
- Occupancy decreases to 20.41%
- Daily rates adjust to $110.88
Is it still profitable to do Airbnb in Pichilemu in 2025?
Yes! Pichilemu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $1293 and As a mature market with 1013 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pichilemu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pichilemu Beach | Famous for its surf-friendly waves, Pichilemu Beach attracts surfers and beachgoers alike. It's perfect for an Airbnb due to its vibrant beach culture and proximity to amenities. | Punta de Lobos, Surfing classes, Local seafood restaurants, Pichilemu Pier, Beachfront promenades |
| Punta de Lobos | Known as one of the best surfing spots in Chile, this area draws in surf enthusiasts and tourists looking for adventure. It's ideal for hosting guests looking for sports and nature. | Surf shops, Nature trails, Lodging options, Coastal views, Restaurants with local cuisine |
| Centro Pichilemu | The town center offers a mix of cultural experiences, local markets and easy access to various amenities and services. Ideal for those looking to explore the local lifestyle. | Local markets, Cafes and bars, Cultural events, Artisan shops, Central Plaza |
| La Puntilla | This beautiful coastal area is less crowded than main beaches and provides a tranquil setting for visitors looking to relax away from the hustle. | Quiet beaches, Nature walks, Seaside restaurants, Picnic areas, Whale watching (seasonal) |
| Cabo de Hornos | A picturesque area with stunning coastal views and rich biodiversity. Known for eco-tourism, making it a fantastic spot for nature lovers. | Hiking trails, Photography opportunities, Wildlife spotting, Stargazing, Local flora and fauna |
| Parque Rossy | A family-friendly park that attracts visitors looking for outdoor activities and relaxation. It’s ideal for families visiting Pichilemu. | Playgrounds, Picnic spots, Walking trails, Local food vendors, Cultural events |
| Mal Paso | Known for its scenic beauty and access to nature, this area is a favorite among those looking to explore the outdoors and enjoy beautiful landscapes. | Cliffside views, Nature reserves, Picnic the spots, Hiking paths, Wildlife photography |
| Museo de Pichilemu | A cultural hub that showcases the history and heritage of the area. Perfect for tourists interested in learning more about local customs and traditions. | Cultural exhibitions, Historical artifacts, Guided tours, Workshops, Local artist showcases |
Do you need a license for Airbnb in Pichilemu?
We recommend checking directly with Pichilemu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pichilemu
Beautiful House in Pichilemu
Entire Place • 4 bedrooms
Great family home first line in Punta de Lobos
Entire Place • 5 bedrooms
Casa Cliff. 3 suite facing the sea and the beach.
Entire Place • 3 bedrooms
Spacious house with a tub just blocks from the beach.
Entire Place • 5 bedrooms
Casa Santa Mar, in the best location in Pichilemu
Entire Place • 6 bedrooms
Casa Cliff. 4 oceanfront suites.
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Pichilemu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge | 4 | $241,855 | 32 | 4.83/5.0 |
| Pelusa | 6 | $175,221 | 297 | 4.97/5.0 |
| Martin | 4 | $157,467 | 451 | 4.86/5.0 |
| Josefina | 6 | $155,257 | 52 | 4.86/5.0 |
| Eliene | 7 | $154,027 | 87 | 4.25/5.0 |
| Margaret | 20 | $152,047 | 150 | 3.03/5.0 |
| Milan | 3 | $121,145 | 18 | 5.00/5.0 |
| Edgar | 9 | $117,708 | 61 | 3.60/5.0 |
| Hector Patricio | 1 | $106,985 | 14 | 5.00/5.0 |
| Mariana | 1 | $106,178 | 22 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pichilemu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.1%), with house and outdoor & mobile properties comprising 76.8% of inventory
- Strong specialty sector (45.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 1,013 properties in Pichilemu shows that 1 bedroom properties are most prevalent, making up 29.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.7% of all listings.
Key Insights
- Most common: 1 bedroom (29.4%)
- Least common: 5+ bedrooms (4.4%)
- Market concentration: 58.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,013 properties in Pichilemu reveals that 2 guests properties dominate the market, representing 22.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 39.9% of the market.
Key Insights
- Most common capacity: 2 guests (22.4% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 39.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,013 properties in Pichilemu, the most common availability pattern is 271-366 days (67.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.5% of properties).
Key Insights
- Most common availability window: 271-366 days (67.3%)
- Most common booking duration: 31-90 days (37.5%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 10.6%
Minimum Stay Distributions
1 Night
199 listings
21% of total
2 Nights
432 listings
45.7% of total
3 Nights
137 listings
14.5% of total
4-6 Nights
90 listings
9.5% of total
7-29 Nights
7 listings
0.7% of total
30+ Nights
81 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.7%
- Mid-length stays (4-6 nights) represent 9.5% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.3% of total
Flexible
323 listings
37.2% of total
Moderate
273 listings
31.4% of total
Firm
79 listings
9.1% of total
Strict
191 listings
22% of total
Key Insights
- Flexible is the preferred policy at 37.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.6% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Sep, Nov, Feb, averaging 35 days
- Shortest booking windows are in May, Jul, Jun, averaging 18 days
- Fall shows the longest average booking window at 32 days, while Summer has the shortest at 19 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 32 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Pichilemu
Below is the distribution of amenities across listings in Pichilemu:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.9%) and Germany (1.3%)
- Spanish is the top language at 55.8%, followed by English (34.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.6%
Recommendations
- Target marketing campaigns for Santiago and Rancagua markets
- Develop localized content for United States and Germany
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pichilemu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| El Monte | 11 | $1,493 | $156.84 | 39% |
| Litueche | 66 | $1,466 | $214.09 | 29% |
| Casablanca | 195 | $1,361 | $155.70 | 32% |
| Curacaví | 26 | $1,272 | $144.16 | 31% |
| La Estrella | 18 | $1,263 | $248.06 | 30% |
| Las Cabras | 173 | $1,254 | $205.61 | 28% |
| Navidad | 600 | $1,095 | $132.55 | 29% |
| Santo Domingo | 227 | $1,085 | $176.64 | 29% |
| Limache | 67 | $982 | $143.11 | 32% |
| Marchigüe | 11 | $886 | $130.00 | 21% |
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