Airbnb Market Analytics, Statistics and Data in Pucón, Araucanía, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pucón? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pucón:
How much do Airbnb hosts make on average per month in Pucón?
The short-term rental market in Pucón shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $973 per month
- Strong performing properties (top 25%) make $1,746 or more
- Best-in-class properties (top 10%) achieve $2,625+ monthly
- Entry-level properties (bottom 25%) typically earn around $420
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pucón
The market in Pucón shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pucón
Daily rates in Pucón vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $139 or more
- Best-in-class properties (top 10%) pull in $207+ per night
- Entry-level properties (bottom 25%) earn around $59
Daily Rate Variations by Month
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Seasonality patterns in Pucón
Peak Season (February, March, January)
- Revenue peaks at $2177.81 per month
- Occupancy rates reach 52.28%
- Daily rates average $122.50
Shoulder Season
- Revenue averages $1290.75 per month
- Occupancy maintains 32.33%
- Daily rates hold at $115.60
Low Season (September, October, August)
- Revenue drops to $903.50 per month
- Occupancy decreases to 21.71%
- Daily rates adjust to $110.25
Is it still profitable to do Airbnb in Pucón in 2025?
Yes! Pucón demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1291 and With 472 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pucón
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lago Villarrica | A picturesque area around Lake Villarrica known for its stunning views of the volcano and outdoor activities. Popular for water sports, fishing, and hiking, making it an attractive location for vacation rentals. | Lake Villarrica, Villarrica Volcano, Pucon Ski Center, Ojos del Caburga, Villarrica National Park, Hot Springs |
| Centro de Pucón | The heart of Pucón, where tourists can find restaurants, shops, and cultural attractions. Accessible and lively, it attracts visitors looking for convenience and a vibrant atmosphere. | Pucón Plaza, Local Markets, Café de la Plaza, Pucón Casino, Artisan Shops, Restaurants and Bars |
| Caburgua | Known for the beautiful Caburgua Lake and its tranquil beaches, this area appeals to families and nature lovers, ideal for relaxation and outdoor activities. | Caburgua Lake, Los Ojos del Caburgua Waterfalls, Playa Negra, Laguna Azul, Araucaria National Park, Cerro Blanco |
| Huentelauquén | A charming coastal area attracting surfers and beachgoers. It offers a more laid-back and natural environment, ideal for surf and beach vacations. | Surf Beaches, Coastal Trails, Local Surf Shops, Beachfront Hotels, Fish Market, Wildlife Viewing |
| Feria Artesanal | A local artisans' market that showcases the culture and craftsmanship of the Araucanía region, attracting tourists interested in authentic local experiences. | Artisan Goods, Cultural Events, Local Cuisine, Traditional Crafts, Music Displays, Workshops |
| Trancura River | Famous for its white-water rafting and stunning landscapes, the Trancura River area is perfect for adventure travelers seeking adrenaline and natural beauty. | Rafting, Kayaking, Fishing, Biking Routes, Scenic Views, Camping Spots |
| Villarrica | The nearby town of Villarrica offers a more local vibe and proximity to the Villarrica Volcano, great for tourists looking for an authentic experience. | Villarrica Volcano, Local Cafes, Villarrica National Park, Traditional Markets, Fishing Activities, Hiking Trails |
| Parque Nacional Huerquehue | This national park is famous for its beautiful landscapes and hiking trails. It attracts nature enthusiasts and offers breathtaking scenery. | Hiking Trails, Natural Swimming Pools, Wildlife Viewing, Lakes, Forests, Scenic Lookouts |
Do you need a license for Airbnb in Pucón?
We recommend checking directly with Pucón's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pucón
Luxury Lake - Private Pool & Tinaja
Entire Place • 5 bedrooms
House with Sauna, Tinaja and Heated Pool
Entire Place • 3 bedrooms
Glass house, great view sky valley and volcanoes
Entire Place • 1 bedroom
House with private hot tube among tall trees
Entire Place • 2 bedrooms
casa Pucoi
Entire Place • 10 bedrooms
Luxury cabin Lake Caburgua Chile "C. Cumbre"
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pucón
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jaime | 6 | $140,192 | 253 | 4.83/5.0 |
| Marisol | 3 | $67,468 | 18 | 5.00/5.0 |
| Paulina | 1 | $62,535 | 9 | 4.78/5.0 |
| Moises | 2 | $50,189 | 19 | 4.92/5.0 |
| Alejandro | 1 | $49,937 | 54 | 4.96/5.0 |
| Patricia | 2 | $46,291 | 162 | 4.91/5.0 |
| Pablo | 1 | $40,338 | 82 | 4.98/5.0 |
| Nicolás | 3 | $39,271 | 97 | 4.86/5.0 |
| Ernesto | 3 | $38,881 | 210 | 4.96/5.0 |
| Cecilia | 4 | $38,496 | 151 | 4.64/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pucón
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.4%), with outdoor & mobile and house properties comprising 87.1% of inventory
- Strong specialty sector (53.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, unique stays segments (7.6% combined)
Room Capacity Distribution
Analysis of 472 properties in Pucón shows that 2 bedrooms properties are most prevalent, making up 30.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 55.9% of all listings.
Key Insights
- Most common: 2 bedrooms (30.1%)
- Least common: 5+ bedrooms (5.9%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 472 properties in Pucón reveals that 8+ guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 45.6% of the market.
Key Insights
- Most common capacity: 8+ guests (26.5% of market)
- Least common capacity: 7 guests (4% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 472 properties in Pucón, the most common availability pattern is 271-366 days (76.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (42.8% of properties).
Key Insights
- Most common availability window: 271-366 days (76.3%)
- Most common booking duration: 31-90 days (42.8%)
- Properties with high availability (180+ days): 90.7%
- Properties with long-term bookings (180+ days): 10.0%
Minimum Stay Distributions
1 Night
111 listings
24.8% of total
2 Nights
164 listings
36.7% of total
3 Nights
79 listings
17.7% of total
4-6 Nights
63 listings
14.1% of total
7-29 Nights
9 listings
2% of total
30+ Nights
21 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.5%
- Mid-length stays (4-6 nights) represent 14.1% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 79.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
107 listings
33.2% of total
Moderate
117 listings
36.3% of total
Firm
53 listings
16.5% of total
Strict
45 listings
14% of total
Key Insights
- Moderate is the preferred policy at 36.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.5% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 14.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Feb, Dec, averaging 41 days
- Shortest booking windows are in May, Oct, Apr, averaging 25 days
- Winter shows the longest average booking window at 39 days, while Spring has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Apr when lead times are shortest
Popular Airbnb Amenities in Pucón
Below is the distribution of amenities across listings in Pucón:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.3%) and Brazil (3.8%)
- Spanish is the top language at 49.6%, followed by English (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Santiago and Temuco markets
- Develop localized content for United States and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pucón. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,771 | $130.90 | 45% |
| Municipio de San Martín de los Andes | 60 | $1,382 | $240.95 | 34% |
| San Martin de los Andes | 33 | $1,002 | $194.96 | 38% |
| Candelaria | 11 | $990 | $122.32 | 39% |
| Municipio de Villa La Angostura | 523 | $944 | $132.99 | 34% |
| San Martín de los Andes | 800 | $841 | $112.86 | 37% |
| Curacautín | 328 | $838 | $152.53 | 28% |
| Villa Pehuenia | 17 | $714 | $101.63 | 34% |
| Puerto Octay | 97 | $611 | $109.59 | 30% |
| Pucon | 42 | $592 | $102.68 | 32% |
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