Airbnb Market Analytics, Statistics and Data in Banja Luka, Republika Srpska, Bosnia & Herzegovina
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Banja Luka? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Banja Luka:
How much do Airbnb hosts make on average per month in Banja Luka?
The short-term rental market in Banja Luka shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $360 per month
- Strong performing properties (top 25%) make $751 or more
- Best-in-class properties (top 10%) achieve $1,240+ monthly
- Entry-level properties (bottom 25%) typically earn around $162
Revenue Variations by Month
Occupancy Rates Throughout the Year in Banja Luka
The market in Banja Luka shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Banja Luka
Daily rates in Banja Luka vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $53 or more
- Best-in-class properties (top 10%) pull in $80+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Banja Luka
Peak Season (August, October, May)
- Revenue peaks at $657.37 per month
- Occupancy rates reach 43.40%
- Daily rates average $66.88
Shoulder Season
- Revenue averages $548.33 per month
- Occupancy maintains 30.44%
- Daily rates hold at $59.69
Low Season (February, December, January)
- Revenue drops to $323.01 per month
- Occupancy decreases to 18.05%
- Daily rates adjust to $50.10
Is it still profitable to do Airbnb in Banja Luka in 2025?
Yes! Banja Luka demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $548 and With 205 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Banja Luka
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Center of Banja Luka | The heart of the city, known for its historical significance, vibrant culture, and numerous cafes and restaurants. An ideal location for tourists wanting to experience the local lifestyle and cultural heritage. | Kastel Fortress, Banja Luka City Park, Gospodska Street, Cathedral of Christ the Savior, Ferhat Pasha Mosque |
| Vrbas River Promenade | A picturesque riverfront area perfect for leisure activities. It attracts visitors looking for outdoor experiences, dining, and entertainment by the river. | Vrbas River, Aquana Water Park, Vrbas Kayaking, Riverbank restaurants, Outdoor sports |
| Petar Kočić Park | A beautiful green space popular among locals and visitors alike, ideal for relaxation and leisure. Close to many central attractions, making it accessible. | Petar Kočić Park, Banja Luka Cultural Center, Nearby cafes, Historical monuments |
| Lazarevo | A residential area with local charm, it offers a more authentic Banja Luka experience and appeals to longer-term guests and families. | Local markets, Community parks, Family-friendly restaurants, Cultural festivals |
| Banj Hill | A nature retreat close to the city, attracting guests looking for outdoor activities, hiking, and stunning views of the city from above. | Banj Hill, Hiking trails, Scenic viewpoints, Nature parks |
| City Stadium Area | Home to the local football club and various sporting events, it attracts sports enthusiasts and visitors looking to engage in thrilling local culture. | Banja Luka City Stadium, Sports events, Nearby sports bars, Recreational facilities |
| Kozara National Park | A bit outside of Banja Luka, this national park is perfect for nature lovers and those interested in outdoor adventures, hiking, and exploring natural beauty. | Kozara Mountain, Hiking trails, Natural lakes, Wildlife watching |
| Museum of Contemporary Art | An area rich in culture and arts, suitable for those who enjoy artistic experiences and contemporary exhibitions, appealing to a cultured audience. | Museum of Contemporary Art, Art exhibitions, Cultural events, Art cafes |
Do you need a license for Airbnb in Banja Luka?
We recommend checking directly with Banja Luka's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Banja Luka
Villa luxury in vineyard with 4 bedrooms and pool
Entire Place • 4 bedrooms
Vila Edita
Entire Place • 4 bedrooms
Stan M&S, Boulevard-centar grada
Entire Place • 2 bedrooms
Square
Entire Place • 2 bedrooms
Moderan apartman, Free Wifi, internet, parking
Entire Place • 1 bedroom
Apartment Drobac
Entire Place • 1 bedroom
Top Performing Professional Hosts in Banja Luka
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 485462121 | 1 | $39,674 | 0 | 0.00/5.0 |
| Zelimir | 2 | $28,931 | 63 | 5.00/5.0 |
| Edita | 2 | $26,682 | 32 | 4.88/5.0 |
| Bojan | 4 | $26,251 | 20 | 1.22/5.0 |
| Brko | 2 | $24,409 | 34 | 4.70/5.0 |
| Aleksandar | 2 | $23,935 | 65 | 5.00/5.0 |
| Lana | 3 | $17,556 | 300 | 4.90/5.0 |
| Radenko | 1 | $16,537 | 28 | 4.96/5.0 |
| Dragan | 1 | $14,107 | 62 | 4.98/5.0 |
| Vladimir | 1 | $13,897 | 23 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Banja Luka
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.6%), with apartment & condo and house properties comprising 96.1% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (3.9% combined)
Room Capacity Distribution
Analysis of 205 properties in Banja Luka shows that 1 bedroom properties are most prevalent, making up 57.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 84.9% of all listings.
Key Insights
- Most common: 1 bedroom (57.6%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 84.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 205 properties in Banja Luka reveals that 4 guests properties dominate the market, representing 34.1% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 55.1% of the market.
Key Insights
- Most common capacity: 4 guests (34.1% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 55.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 205 properties in Banja Luka, the most common availability pattern is 271-366 days (61.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.7% of properties).
Key Insights
- Most common availability window: 271-366 days (61.5%)
- Most common booking duration: 31-90 days (31.7%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 9.8%
Minimum Stay Distributions
1 Night
134 listings
69.4% of total
2 Nights
36 listings
18.7% of total
3 Nights
11 listings
5.7% of total
4-6 Nights
4 listings
2.1% of total
7-29 Nights
2 listings
1% of total
30+ Nights
6 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.1%
- Mid-length stays (4-6 nights) represent 2.1% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 93.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
78 listings
46.7% of total
Moderate
44 listings
26.3% of total
Firm
17 listings
10.2% of total
Strict
28 listings
16.8% of total
Key Insights
- Flexible is the preferred policy at 46.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jan, averaging 46 days
- Shortest booking windows are in Oct, Feb, Nov, averaging 27 days
- Summer shows the longest average booking window at 40 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 40 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Banja Luka
Below is the distribution of amenities across listings in Banja Luka:
Traveler Demographics
Key Insights
- Domestic travelers make up 0% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (22.1%) and Serbia (15%)
- English is the top language at 52.6%, followed by German (19.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for Sarajevo and Belgrade markets
- Develop localized content for United States and Serbia
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Banja Luka. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Strožanac Gornji | 40 | $3,693 | $407.00 | 45% |
| Dugopolje | 22 | $3,427 | $404.74 | 51% |
| Srinjine | 37 | $3,065 | $407.91 | 46% |
| Općina Klis | 97 | $2,807 | $384.47 | 49% |
| Grad Solin | 224 | $2,570 | $277.20 | 47% |
| Žrnovnica | 90 | $2,427 | $276.60 | 50% |
| Grubine | 28 | $2,373 | $367.59 | 42% |
| Zmijavci | 28 | $2,136 | $481.29 | 38% |
| Kamen | 17 | $2,080 | $265.26 | 46% |
| Općina Zadvarje | 14 | $2,067 | $372.59 | 42% |
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