PRESS KIT · WORLD CUP 2026 · UPDATED MAY 2026

World Cup 2026 short-term rental data — press kit.

Datasets, watermarked charts, citation rules, and methodology — all freely republishable for editorial use with a Source: AirROI attribution and a link back to airroi.com.

At a glance

YoY ADR

+109%

All 16 host cities

$216 (2025) → $450 (2026), Jun 11 – Jul 19 window.

Host cities

16

USA · Mexico · Canada

11 USA · 3 Mexico · 2 Canada — every match venue covered.

Listings analysed

16K

1,000 per stadium

Closest qualifying listings to each match venue.

Editorial use

Free

Source: AirROI + link

No approval workflow. Republishable with attribution.

SPOKESPERSON

On record

Jun Zhou, Founder, AirROI

Jun Zhou

Founder, AirROI

Biography

Jun Zhou, Founder, AirROI, runs a short-term rental analytics platform used by Airbnb hosts, property managers, and institutional investors. He has spent two decades building data infrastructure for the vacation rental sector and leads AirROI's research on global Airbnb pricing, occupancy, and demand patterns.

Attributable quotes

  • Average daily rates have more than doubled across all 16 host cities — up 109%.

  • Mexico's three host cities are pricing 184% above last year — the steepest regional surge.

  • Hosts are still asking 56% more than guests have actually booked at.

CITATION & LICENSE

Free editorial use, with attribution

AirROI's World Cup 2026 short-term rental data is free to use in editorial coverage, broadcast, podcasts, academic work, and social media. We ask for two things: an on-screen or in-text attribution reading "Source: AirROI" and a hyperlink to airroi.com on the first or most prominent reference. Charts pulled from the report should retain the embedded watermark. No prior approval is required for press use, and our team is available for interviews, custom data pulls, and methodology questions on request.

Required attribution

  • Required: on-screen or in-text attribution reading Source: AirROI
  • Required: hyperlink to https://www.airroi.com
  • Charts: keep the embedded watermark intact (≥10pt) when reproducing visualizations.

Copy-paste snippets

Source: AirROI (https://www.airroi.com), the short-term rental analytics platform that produced the dataset.

For non-editorial commercial use, contact admin@airroi.com.

Regional angles

Tailored hooks for international press.

Outlets in different markets get different stat hooks. Domestic US desks anchor on the asking-versus-booked gap, LATAM business desks lead with Mexico's surge, Canadian press picks up the cross-border story, and international travel desks track the city-level cost curve.

USA

11 cities

+102% YoY ADR

Year-over-year ADR lift

11 host cities

$418 ADR (2026)

Asking vs booked

+56% gap, 16-city avg

Dallas asking premium

+126% above booked

The story for US-domestic press is not the YoY headline — it is the asking-versus-booked gap. Across the eleven US host cities, hosts are listing inventory at +56% above what guests have actually booked at, and the spread widens to +126% in Dallas, with Kansas City and Houston following closely. That pattern is a leading indicator of late-cycle discounting, not durable price strength: if forward demand does not validate the asking line, hosts cut, and the gap historically compresses materially in the final 30 days before kickoff. For housing-affordability reporters, the dataset is also a window into how a single 39-day event reshapes neighborhood rents — and which metros absorb tournament demand smoothly (NYC/NJ shows zero match-day lift even on the Final at MetLife) versus which metros concentrate the squeeze on local renters. The eleven US hosts are running eleven different playbooks, and the asking line is the fastest read on which playbook works.

“The US asking line is running ahead of what guests have actually paid. Whether that gap closes through bookings or through cuts is the signal worth watching from now until kickoff — it tells you which hosts read the demand curve correctly.”

Pitch outlets

WSJ
Bloomberg
NYT Real Estate

Mexico

3 cities

+184% YoY ADR

Year-over-year ADR lift

3 host cities

Mexico City · Guadalajara · Monterrey

Steepest regional jump

+184% vs 2025

Monterrey match-day average

+349% (single-match peak +387%)

Mexico's cluster is the steepest YoY surge of the three host nations — the kind of move that resets local-investment math overnight. Mexico City, Guadalajara and Monterrey were starting from a lower base, but the +184% jump puts them at the centre of the frothy-versus-fundamental debate: is this a one-summer event premium that retraces by August, or the moment Mexican short-term rentals are repriced to a global benchmark? Monterrey's +349% match-day city average (single-match peak +387%) — the steepest single-city premium across all sixteen hosts — is the most extreme data point in the dataset, and it lands in the city with the thinnest comparable supply. For LATAM business desks, the angle is whether tournament cash flow accelerates institutional capital into Mexican STR portfolios that were previously too thin for foreign investors to underwrite, or whether the August snapshot reveals the surge as a single-cycle event the region cannot hold onto.

“Mexico is the steepest move in the dataset, and the question is whether it sticks. We will know by August whether this was a tournament re-rating or a one-cycle event — either way, the post-tournament data point will reset how the region gets underwritten.”

Pitch outlets

Reforma
El País
Bloomberg LATAM

Canada

2 cities

+117% YoY ADR

Year-over-year ADR lift

2 host cities

Toronto · Vancouver

Vancouver booked rate

$554/night (highest of 16)

YoY ADR lift

+117% vs 2025

Toronto and Vancouver function as international gateways for the tournament — the natural landing points for European, Asian and Oceanian fans flying in on group-stage and knockout fixtures. Vancouver's $554 average booked rate is the highest across all sixteen host cities, ahead of every US metro including New York and Miami, which reframes Canada from a side-stage to a primary entry corridor. The +117% YoY lift sits between the US baseline and Mexico's surge, but the cross-border angle is what makes Canada distinctive: how much of that demand is American fans driving up from Seattle and Buffalo to take advantage of cheaper US flight routing into Toronto, versus international visitors using YYZ and YVR as the more permissive entry point on the way to a US group-stage venue. The cross-border traffic data will resolve a year of debate about post-2024 inbound tourism flows to both countries.

“Vancouver clearing a $554 booked rate makes Canada the most expensive entry corridor of the tournament — that is not where most of the pre-event coverage has been, and it is the data point Canadian outlets should anchor on first.”

Pitch outlets

Globe and Mail
CBC
Toronto Star

International

16 cities

+109% blended ADR

Blended across all host cities

All 16 host cities

$216 → $450 ADR

Window

Jun 11 – Jul 19, 39 days

Sample size

~16,000 listings

For European, Asian and Latin American away supporters, the practical question is not the YoY percentage — it is which host city absorbs their group's fixtures cheapest. The dataset answers that at the city level: Mexico's three hosts run the lowest absolute rates, US secondary metros (Kansas City, Houston, Atlanta) sit in the middle, and the Pacific-coast US plus Canadian cities anchor the top of the cost curve. UK, German, French and Spanish travellers routing through New York, Miami or Los Angeles face a different cost ceiling than fans following teams into Mexican host cities, and a different ceiling again from supporters routing through Toronto or Vancouver. Travel-desk reporters can use the city-level breakdowns to localise away-supporter cost outlooks: which knockout-round venues blow out, which group-stage cities stay accessible, and where the asking line is overshooting actual booked demand most aggressively.

“Away supporters travelling on a fixture-by-fixture basis face a cost curve that varies by 5x across the sixteen host cities. The dataset lets you tell that story at the city level instead of trading in tournament-wide averages that hide the actual decision a fan is making.”

Pitch outlets

Guardian
FT
Reuters

Press FAQ

Anticipated fact-checker questions.

Pre-empts every email a Tier-1 data desk sends before approving citation. Each answer is plain-language and verifiable against the published methodology.

The dataset is built from ~16,000 active short-term rental listings — the 1,000 closest qualifying listings to each of the 16 World Cup 2026 host stadiums, ranked by proximity. Inclusion filters require trailing-twelve-month revenue greater than $0, occupancy above 20%, and a full year of price history, so a listing that went live in March 2026 with no booking record does not enter the sample. The radius around each stadium is set per city to reflect local density (4–32 km), which keeps the sample comparable across dense urban hosts and lower-density metros.

Booked rate is the average nightly price guests have already locked in — what someone actually paid. Available rate (the 'asking' rate) is the average nightly price still listed on the calendar for unsold nights — what hosts are still asking. The two diverge whenever forward inventory is priced above what the market has cleared. The 16-city average asking-versus-booked gap is +56%, widening to +126% in Dallas. We treat the asking line as a forward-looking signal, not a forecast — historically that gap compresses materially in the final 30 days as hosts cut to fill remaining nights.

These are all 16 official FIFA World Cup 2026 host venues: 11 in the United States, 3 in Mexico (Mexico City, Guadalajara, Monterrey) and 2 in Canada (Toronto, Vancouver). The radius around each stadium is calibrated to the local short-term rental density so that the 1,000-listing sample stays comparable: a tight radius in dense urban metros (NYC, Mexico City) versus wider catchments around lower-density venues. The full per-city radius table is published in the methodology section and is reproducible from the master CSV.

Yes — the dataset and chart pack are licensed for free editorial use. The single requirement is the line 'Source: AirROI' embedded on or below the chart at minimum 10pt, plus a hyperlink to https://www.airroi.com from the body text where the data is referenced. No advance approval, no revenue share, no embargo paperwork. A copy-paste citation block is provided in the press kit. Modified or derivative charts must retain the attribution. The same terms apply to text statistics quoted in articles.

The dataset refreshes weekly each Monday through July 19, 2026; the figures here reflect the most recent snapshot. Forward occupancy and pacing change rapidly in the final five weeks: cities currently below 25% forward occupancy will move materially, and the asking-versus-booked gap typically compresses as kickoff approaches. A post-tournament snapshot will be published in August 2026 capturing realized rates and occupancy across the actual tournament window — that release will resolve whether the steep regional jumps held or compressed.

The published dataset is aggregated to the city level — 16 cities × ~20 metrics × 2 years. Per-listing data is excluded for two reasons: privacy (Airbnb listings tie to host identity and physical addresses, and publishing per-listing rates risks identifying individuals) and the fact that per-listing access is AirROI's commercial product. For Tier-1 outlets working on a story that genuinely requires deeper granularity — for example, same-day-of-week comparisons across a specific knockout-round venue — we will run a custom data pull on request. Email admin@airroi.com with the specific cut needed.

Jun Zhou, Founder, AirROI, is the on-the-record spokesperson for this dataset. The press kit contains pre-cleared quotes at three lengths (chyron, pull and analytical) plus four region-specific quotes for USA, Mexico, Canada and international angles. Press inquiries route through admin@airroi.com — the four-business-hour response SLA covers fact-check turnaround for stories on deadline. Bio, headshot at two resolutions and LinkedIn (linkedin.com/in/noobjun) are linked from the spokesperson card.

READY TO POST

Tweet-ready snippets

Pre-formatted social copy — for AirROI's own posts and for journalists who tweet study findings.

Headline stat

Short-term rents are up 109% across the 16 World Cup 2026 host cities — $216 in 2025 to $450 for the tournament window. Across 11 US, 3 Mexican and 2 Canadian hosts. Full dataset & methodology: https://www.airroi.com/world-cup-2026-airbnb-data

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Mexico cluster — steepest jump

Mexico's three host cities posted the steepest YoY jump in the World Cup 2026 dataset: +184% ADR vs 2025, ahead of the US (+102%) and Canada (+117%). Mexico City, Guadalajara, Monterrey. Data: https://www.airroi.com/world-cup-2026-airbnb-data #WorldCup2026

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Monterrey match-day peak

Monterrey match-days run at +349% vs same DOW 2025 (city-day avg) — steepest single-city spike across the 16 World Cup 2026 hosts. Single-match peak: +387%. Tight supply, concentrated demand. https://www.airroi.com/world-cup-2026-airbnb-data #WorldCup2026

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Dallas asking-vs-booked gap

Dallas hosts are listing rooms at +126% above what guests have actually booked at — the widest asking-vs-booked gap of any World Cup 2026 host city. Either bookings catch up or hosts cut. https://www.airroi.com/world-cup-2026-airbnb-data

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Sample + methodology

16,000 listings sampled — the 1,000 closest qualifying listings to each World Cup 2026 stadium. Window: Jun 11–Jul 19, 2026 vs same dates 2025. Aggregated city-level dataset open for editorial use. https://www.airroi.com/world-cup-2026-airbnb-data

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CONTACT

Press inquiries

Direct line

For interviews, custom data pulls, or press questions.

Jun Zhou

Founder, AirROI

Reply within 4 business hours, 9am–6pm ET

About AirROI

AirROI is a real estate investment analytics platform for the global short-term rental market. The company tracks pricing, occupancy, and revenue performance across more than 30,000 markets worldwide, refreshing its dataset daily from a continuously updated index of millions of Airbnb and vacation rental listings. AirROI's products include the Atlas market explorer, dynamic pricing tools, ROI and rental calculators, and an open API used by Airbnb hosts, property managers, institutional investors, and academic researchers. The company also operates a research practice that publishes city-level data reports on rental performance, regulation, and event-driven demand. AirROI was founded by Jun Zhou.

Press kit version: v1.0.4 · Last updated May 2026